*G4 TV evolves into The Esquire Network
[ x ] remove ads and scale site to 1080p+
[ x ] remove the ads & get mobile premium
pay whatever you want to upgrade
 
 

G4 TV evolves into The Esquire Network

10:45 AM on 02.11.2013  ·  Dale North@DaleNorth
0

Gaming? Not so much

Remember G4 TV? It's all over now. The gaming channel we all knew and kind of liked will stop being G4 come this April 22. From there it will turn into The Esquire Network, a men's  channel (whatever the hell that means), with the naming coming from the popular magazine. 

New York Times says that this rebrand will be "an upscale Bravo for men," which has me scrunching up my face uncomfortably. Gaming is out, and the "modern man" is in, which means fashion, travel, cooking and smarter, cooler content. NBC is hoping to pick up a more sophisticated viewer, it seems. 

“Much of today’s programming targets men in a one-dimensional way,” said Adam Stotsky , the new network manager, with what he called “down-market shows” about “tattoos or pawn shops or storage lockers or axes or hillbillies.”

This sounds like a perfectly reasonable television channel. I'm sure it'll be fine. It's just not gaming. But we just can't manage to figure gaming television, can we? It seems one NBC exec, Bonnie Hammer, realizes the issue here: 

“Realistically, guys who are into gaming are not necessarily watching television.”

 
 

Enlighten an uninformed cougar: FacebookTwitterRedditEmail
 

#G4TV #Television
 
 
 
[x] advertisement
 
 


Dale NorthFormer Dtoid EIC // Profile & Disclosures
Fronts8200Blogs 50Following30Followers366

I am Destructoid's former Editor-In-Chief. I love corgis. I make music. more
Trending on Destructoid:

 
 


Join the robot army! We're a family-owned site, updating multiple times a day (since 2006!) thanks to our Huge Members

absolutfreak
absolutfreak


Since 1:25 AM on 08.06.2013

InebriatedGnome
InebriatedGnome


Since 1:59 AM on 01.21.2013

Esme Bush
Esme Bush


Since 4:26 PM on 11.07.2012

Chimpomagee
Chimpomagee


Since 3:20 AM on 09.08.2013

 

Please login (or) make a quick account (free)
to view and post comments.





Three day old threads are only visible to verified humans - this helps our small community management team stay on top of spam

Sorry for the extra step!