Quantcast
G4 TV evolves into The Esquire Network - Destructoid

DestructoidJapanatorTomopopFlixist



G4 TV evolves into The Esquire Network


10:45 AM on 02.11.2013
G4 TV evolves into The Esquire Network photo



Remember G4 TV? It's all over now. The gaming channel we all knew and kind of liked will stop being G4 come this April 22. From there it will turn into The Esquire Network, a men's  channel (whatever the hell that means), with the naming coming from the popular magazine. 

New York Times says that this rebrand will be "an upscale Bravo for men," which has me scrunching up my face uncomfortably. Gaming is out, and the "modern man" is in, which means fashion, travel, cooking and smarter, cooler content. NBC is hoping to pick up a more sophisticated viewer, it seems. 

“Much of today’s programming targets men in a one-dimensional way,” said Adam Stotsky , the new network manager, with what he called “down-market shows” about “tattoos or pawn shops or storage lockers or axes or hillbillies.”

This sounds like a perfectly reasonable television channel. I'm sure it'll be fine. It's just not gaming. But we just can't manage to figure gaming television, can we? It seems one NBC exec, Bonnie Hammer, realizes the issue here: 

“Realistically, guys who are into gaming are not necessarily watching television.”






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.







Win your choice of console from Destructoid! in Destructoid's Hangs on LockerDome

G4TV

2:50 PM on 02.10.2013
Sup Holmes talks TV and violence with Matthew Walden

[Destructoid's Director of Communications Hamza Aziz asked Jonathan Holmes to make a show called 'Sup, Holmes?' so that Destructoid could later sell a t-shirt that says 'Sup, Holmes?' on it. This is that show. Subscribe ...more



2:30 PM on 10.26.2012
G4 cancelling Attack of the Show! and X-Play in December

We heard last month that NBC was moving G4 away from game coverage, but it wasn't exactly clear how or when this would be happening. Just announced on G4's blog, we now know two of their oldest (and probably best) shows will ...more



11:30 PM on 09.07.2012
The DTOID Show: Fart Cat, Remember Me & Tara's Mom

Hey guys! Today's Destructoid Show was very exciting, because Tara's mom was here. Today we talk about G4 trying to become GQ, XCOM: Enemy Unknown's PC pre-purchase perks, Capcom's ten minutes of Remember Me, Rayman Jungle Run, Trials Evolution coming to PC, and most importantly: Fart Cat. Also, Tara's a backup dancer in Zumba Fitness Core, so go buy that right now.more



View all G4TV






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more