hot  /  reviews  /  video  /  blogs  /  forum

G4 plans to rebrand and end game coverage, says Variety

10:45 AM on 09.07.2012 // Allistair Pinsof
  @DtoidAllistair

Television's first and only dedicated gaming channel may call it quits by early 2013, according to a recent Variety report. NBCUniversal plan to rebrand the channel and cater toward older males that read GQ. So long and thanks for all the Cheaters and Cops reruns?

G4 launched on April 24, 2002 and has gone under many cosmetic changes and mergers over the past decade -- most notably TechTV in 2004. While the network had a shaky start with some gut-wrenchingly embarrassing stuff like Game On, they eventually found solid footing with Attack of the Show, X-Play, Icons, Cinematech, and some others that I fondly remember.

Over the past five years, the channel has catered more and more to the SpikeTV crowd with extreme sports, reality TV, and non-tech related programming. With most of their game programs cancelled and their flagship game authority Adam Sessler gone (still no word on if he quit or was fired), perhaps this is a logical progression toward the end of an era.

I'd mourn the loss of G4 but I did that long ago, after its glory days of 2002-2005. And I discovered a thing called YouTube and Revision3 in the meantime.

[via Variety]




 Reblog (or) Blog Reply

Allistair Pinsof,
 Follow Blog + disclosure DtoidAllistair

This blog submitted to our editor via our Community Blogs, and then it made it to the home page! You can follow community members and vote up their blogs - support each other so we can promote a more diverse and deep content mix on our home page.



Get more destructoid:   We're indie-run, blogging for the love of it, and our site will always be free. Optionally, you can support us and get: (1) Faster pages from our cloud server (3) Wide(r)screen (3) No big ads on Dtoid, Japanator, Tomopop, or Flixist (4) Auto contest entries, and (5) Dibs on betas & downloads. Try it out

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.


  Around the web (login to improve these)




Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -