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Funcom has tools to make The Secret World free to play - Destructoid




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The Secret World  



Funcom has tools to make The Secret World free to play


8:00 PM on 09.17.2012
Funcom has tools to make The Secret World free to play photo



Following the recent layoffs at Funcom, GamesIndustry caught up with CEO Ole Schreiner to talk about the subscription-based model The Secret World uses. He says that the game is profitable now that re-structuring has happened and they expect this to remain the case "for the foreseeable future."

"That's also why we are committing to the ambitious post-launch update plan," he said. "Of course, operating in the MMO business means you have to stay adaptive and evaluate yourself, your community and your competition, so we can't rule out a change in direction somewhere down the line. But we're quite comfortable with where we are now and what we're providing our players."

The Secret World was, according to Schreiner, "developed as a subscription-based game and the decisions made during planning and production was based on that business model. He continues: "We tried leaving our options open during development so that we could launch with a different model should we have decided during development that's what we wanted, but eventually we did settle on the subscription model and that's what informed much of the game's design.

"That said we definitely have the tools to turn The Secret World into a free-to-play game -- or even hybrid -- should we decide to do that somewhere down the line. We did that with Age of Conan with significant success. We all know that trends and expectations in the gaming business, and perhaps particularly the MMO genre, is evolving quickly, and we're regularly re-evaluating our business model against the changing currents of the marketplace and our own player base as well. Not only in terms of The Secret World, but also our future games."

Funcom: "We have the tools to make The Secret World free-to-play" [GamesIndustry]








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timeline following:
The Secret World



1:00 PM on 01.10.2013
The Secret World sees 400% increase in 'activity levels'

Taking The Secret World from a subscription-based game to the "buy-to-play" model has done quite well for Funcom. The company has called this re-launch a success, announcing that "Activity levels in the game have increased by...more



8:00 AM on 12.12.2012
The Secret World scraps subscription fees

The Secret World has become the latest MMO to learn that, if it ain't Warcraft, it ain't getting away with charging subscription fees. Mandatory fees have been dropped from Funcom's ailing game, though other areas of monetiza...more



3:00 PM on 11.14.2012
The Secret World gets a chunky update

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11:00 PM on 10.18.2012
Halloween comes early to The Secret World

Are you still playing The Secret World? Now would be a good time to log back in, as Funcom has pushed out some Halloween-centric content by way of the new update, Issue #3: The Cat God. It wouldn't be an MMO without nods to ...more



12:30 PM on 09.11.2012
The Secret World lead game designer laid off

Funcom MMO The Secret World did not do as well as they had hoped it would, selling only 200,000 copies since its July launch. And now, as it usually goes, the layoffs happen.  A notable casualty is The Secret World's lea...more



11:00 AM on 08.29.2012
The Secret World sold only 200,000 copies since launch

Financials for Funcom for this last quarter show disappointing results for their newest, MMO The Secret World. The game sold only 200,000 copies since its June 29th launch, despite more than half a million players having sign...more



4:30 PM on 07.13.2012
Secret World's first content update announced

Set to go live July 31st, The Secret World's first content update, Unleashed, (referred to as Issue #1) has been revealed, with promises of more issues coming every month. This first round of content will contain se...more



2:00 PM on 07.09.2012
The Secret World 'Chronicle' profile and leaderboard tool

Funcom has launched a new profile and leader board service for new MMO The Secret World today called Chronicle. By logging in here players can view a complete record of their journey through the game, as well as character pro...more



6:15 PM on 07.03.2012
The Secret World launch trailer should be seen

If you've been keeping up with Funcom's newly released MMO The Secret World, you'll know exactly what to expect. But, for those that haven't, this new launch trailer shows just how vast and lovely this game's world is. Eithe...more




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