Still I can't deny that this worries me. Especially since blogs are being singled out. I don't see why that's necessary...
Get it?
Generally, traditional print and TV media disclose this information regularly--for example--albeit a different situation-- the Chicago Tribune always disclose that they own both WGN Radio/TV and (used to own) the Chicago Cubs at the end of every article they wrote about them in the interest of fair and unbiased media. Print media thrives on reviews for their readers--so naturally they need copies of games and other such media provided to them-- but having worked for national print mag myself, I can say with absolute certainty that advertising is usually the real payout that companies give to them for a "glowing review". It's the very heart of any media outlet to stay afloat.
The same should hold true today--especially in this age of guerrilla media--where everyone can be the next Edward R. Murrow in their own mind. Far too often any shmoe with more than 500 hits to their blog site can get "credibility" with companies to ask for product to review, and if the companies feel they'll get enough impressions from it, they'll provide it. Keep in mind that this very site grew from nothing, with no corporation backing it up, and probably did the exact same thing; asking for review material, possibly a few perks--all the FTC is doing now is saying to the newcomers "listen, you may think you're hot sh*t now that you've got companies sending you free stuff, but if you don't disclose that like a professional reviewer/journalist does, you're going to find your bank account missing a few more zeros than usual". Bloggers want to be seen and heard--and if they find out they might be able to profit from it as well, then accountability is in order.
It keeps them honest.
It's the same for college sports players recruited from high school--in decades past it was a rampant gift influx of cars, money, even houses to lure the best (if not the brightest) talent to their colleges--scholarships just wasn't enough for the kids. Now college leagues being watched like a hawk.
And really, isn't honesty what we want most from reading a review when we log on? The last thing I want is reading a blatantly brown-nosing article because some blog got the first advance copy or got invited to a Superbowl or a gentleman's club for "drinks".
Honesty truly is the best policy in today's gossip and third-hand fact media, and from the looks of it, the FTC is trying to maintain a slim modicum of that very idea.
No surprise there.
Bullshit! If anything they should be more accountable then a blog.
Is this going to apply only to American sites or American bloggers? What about American sites with non-American bloggers? What about non-American sites with American bloggers? What about non-American sites with non-American bloggers but American companies? What about non-American companies selling their wares outside the US but reported on by American bloggers on American websites?
I love it when the government believes it can, from both a legal and logistical level police ANYTHING that happens on the internet.
It also doesn't make sense. How can you target blogs which are, essentially, personal lines of communication. Could they apply it to say a telephone conversation? A letter? What if I get a free game from EB Games and then tell my friend how awesome EB Games is? Am I required to disclose that they gave me a free game? What makes text online any different?
Fuck, fuck, fuck. I am sick and tired of fat, balding, useless, impotent old men telling me how my digital lifestyle should be run. Someone get 4Chan on this. They'll set the FTC straight right quick.
When a government decides that it will meddle with your rights on the tubes, then mark my words, shit will start hitting the fan.
And writing this as an European, I can't take it as something that happens in America. Shit tends to travel in a tube.
It'd be hilarious if they try to pick on personal bloggers.. and by hilarious I mean you just have to stand back and laugh at how ridiculous that would actually be.
My thoughts exactly! I'd rather a magazine with its so-called "exclusive" reviews be held under a microscope than some hobbyist who's just trying to have fun writing on the Internet. Politically, I disagree with government telling ANY business how to conduct itself, but targeting bloggers just makes it slightly worse, in my opinion.
I'm not sure what the regulation is for print and television/radio, but, quite frankly, this is pretty important. For blogs like Kotaku, Destructoid, etc. where you're pretty willing to show off and disclose what swag you've gotten, but for a blog like say, Science Based Medicine, if one of their bloggers jumps the shark and starts promoting a particular medical procedure or pharma product by name, it'd be nice to know whether or not they're actually in the tank for big pharma.
For good blogs there are many positives to what the FTC is doing, its holding blogger to the same standard as print journalist. Good blogs can gain legitimacy, bad ones will be exposed. The real target seems to be viral and guerrilla advertisers rather then journalists themselves.
The main goal is to make clear division between editorial and advertorial stories online. It likely won't be an issue unless there is some egregious ethical violation like the Gamespot-Gerstmann incident, and even such cases may not be targeted by the FTC due to them likely wanting higher-profile cases.
(Don't worry Jim, I'm not going to)
You see, these days us net savvy peoples are on the rise, and pretty soon will dominate. A blog from a fan can now change the world for the better, and to tell you the truth, they totally fear the free power of the masses online. The birth of Dtoid, 1up etc sees fans in communities, focusing on what they know. Here, we are pretty much free to say what we like, and police ourselves to keep things on track.
If you take the recent Iranian elections as a an example, it shows just how, even one of the most draconian nations on the planet, could not shut up the people, or shut down the internet. Ultimately this is what all governments fear, and they'll try in vain to suppress and control us. Print and tv want our attention, and while this might sound reasonable to a degree for some, I doubt this will work. Those bloggers that do receive stuff, I'm sure never let it cloud their judgement or seem like some kind of seedy bribe. If they do receive something, there's always the option to return an item to the sender.
The true danger, is that they might start reaching beyond blogs and onto podcasts etc, and while that sounds scary, I think it will all be impossible to police. WTF...11K?? Why so much money, how'd they come up with that figure, and where's such potential money going? I'm betting its to feed lacking industries like print and tv, who I'm sure could easily afford such fees and hurt the small guy, but notice they never tell us about that bit. Indeed, what if you are a Brit like Jim, are you still expected to pay such extortionate money? And beyond U.S borders, how are they going to police that? Bloggers aren't just local all the time.
Best thing Dtoid, copy all those delivery notes for your preview stuff and send them to the FTC, to annoy them. Stupidly, they are the only ones who care about such tosh. Alternatively, it wouldn't hurt to say 'game purchased/supplied by company x for preview/review etc' above an article or review.
Is Destructoid a blog? Maybe the front page can be considered "the press" but what about user blogs? What about personal blogs on TypePad or LJ or Blogger? What about comments attached to blog stories? What about forum posts? Are those covered as well.
As usual the FTC has done a piss poor job defining themselves and they've done a piss poor job because, as usual, the government doesn't even understand what the internet IS.
And if a bunch of filthy, ignorant American bureaucrats think they can force non-Americans to disclose anything online: Hahahahahahaha.
Hahahahahahahaha
Hohohohoho
Haha
ha
I'm thankful I'm Canadian... where they generally don't care what we do on the internet until the Americans start pressuring us to stop the piracy and all the other stuff we do that Americans just don't like - and thankfully we also tend to move really, really slowly when making those changes.
Lobbying is compensating someone in a position of power in exchange for special consideration and its fundamental concept is no different than a publisher giving cash/gifts/etc to a blogger. It is also *heavily* regulated by the US government and for good reason.
And bloggers, if you're having a hard time swallowing this just remember: the government thinks you're important enough to pay attention to what you're doing. Congrats guys and girls. You're in the big leagues now.
No one is arguing that openness and transparency is a problem. What people are saying is that the FTC has no right to demand individual bloggers - their webspace is a personal, private creation that doesn't even fall under FTC jurisdiction.
For a commercial website like IGN or 1UP or a print publication these rules may very well apply but the FTC has made no attempt to distinguish between what is a commerical and what is a personal comment. The FTC can force a commercial website (based in the United States) to adhere to Trade Law. The FTC cannot impose those same restrictions on someone sitting in front of his computer typing a message. The problem isn't with the fact that I think companies should be allowed to buy peoples opinions but the fact that bloggers themselves are the ones receiving the fines. Why not fine the company? Wouldn't that make much more sense? What Joe-Youtuber is going to be able to fork over 11 grand because he said "Atlus rock!" when they sent him a bunch of free stuff.
Not only is this guideline unconstitutional, but it's a logistical farce. They haven't even outlined what a positive review would even be apart from saying it would be examined on a case by case basis.
And by the way: What big leagues are you talking about? Blogs are personal creations by individuals. The FTC can't just redefine them as being part of a commercial process without their consent. Would you be willing to pay a 11,000 dollar fine because your personal blog on DToid neglected to mention something the FTC considered a trade violation? That's the problem here: there's no attempt to distinguish between a personal and professional blogging.
As always son, it's best to RTFA. Take my advice. It will serve you well in life.
I don't need the government to decide for me that trans fat is too dangerous to be eaten at all, I don't need the government to impose a bicycle helmet-wearing law on me, and I certainly don't need protection from blogs that may or may not be trying to get me to buy a video game because they were bribed to do so,
Personally, I see nothing wrong with encouraging full disclosure of all this. Transparency is what gave the blogs their power over the old-skool media, so keeping it that way can only make it stronger.
The FTC should instead create their own blog where they flame other blogs who are caught excepting bribes/swag/blackmail from other parties! That way they get their say, and the tubes are filled with liberty!
You guys realize this probably doesn't affect a site like DToid and is instead targeted more at sites where much larger readers reading more general interest blogs right? What the FTC is saying is that if you're a blogger, and you're taking big kickbacks from a political party or a big corporation that you should be disclosing that so everyone knows who's pay roll you're on. The FTC doesn't care that some blogger got a copy of some game for free and didn't dsiclose that.
The FTC is worried about much bigger cases of straight out astroturfing. For example a theoretical GM or Aetna paying "bloggers" to blog about how nice GM cars are or how health reform sucks. Which has happened. Google "Astroturfing." You'll find out about the really shitty things big business has done in the name of PR and deceptive advertising. That's the target. Not some guy who got a copy of Hannah Montanna for DSi to review on his shitty blog.

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