hot  /  reviews  /  videos  /  cblogs  /  qposts

FTC charges PR firm with writing its own iTunes reviews

10:20 AM on 08.27.2010 // Jim Sterling
  @JimSterling

PR firm Reverb Communications has come under fire from the FTC for getting its employees to anonymously write reviews on iTunes without disclosing their working relationship with the title. The company was sneakily giving its own games glowing summaries, and that's apparently considered quite shady.

Reverb has become the first "victim" of the new Internet endorsement guidelines imposed last year. The guidelines require advertising agencies to be open about their connection to the products they're endorsing, be it on a blog, via Twitter, or on iTunes. Basically, PR companies can't pretend they're "average joes" giving an honest review, like people did back in the days of snake oil salesmen.

The company has not been fined or otherwise punished, but has nonetheless agreed to remove all of its reviews from iTunes. A victory for the FTC, but should the Internet be regulated like this? It's a knotty issue, that weighs Internet freedom against consumer protection.

What do you reckon? Should Reverb have been smacked down, or should the Internet be an "anything goes" kind of place?

PR Firm Charged with Faking Game Reviews on iTunes Store [1UP]

[Update: Reverb has made an official statement. Read below for the PR firm's comments]

“During discussions with the FTC, it became apparent that we would never agree on the facts of the situation. Rather than continuing to spend time and money arguing, and laying off employees to fight what we believed was a frivolous matter, we settled this case and ended the discussion because as the FTC states: 'The consent agreement is for settlement purposes only and does not constitute admission by the respondents of a law violation.'

This issue was specific to a handful of small, independently developed iPhone apps that several team members downloaded onto their personal iPhones in their own time using their own money and accounts, a right and privilege afforded to every iPhone and iTouch user. Any iTunes user will understand that each time a product is purchased you are allowed to post one comment per product. Seven out of our 16 employees purchased games which Reverb had been working on and to this the FTC dedicated an investigation. These posts were neither mandated by Reverb nor connected to our policies. Bottom line, these allegations are old, this situation was settled awhile ago and had nothing to do with the clients that many outlets have been reporting. The FTC has continuously made statements that the reviews are “fake reviews”, something we question; if a person plays the game and posts one review based on their own opinion about the game, should that be constituted as “fake?” The FTC should evaluate if personal posts by these employees justifies this type of time, money and investigation. It’s become apparent to Reverb that this disagreement with the FTC is being used to communicate their new posting policy. We stand by the statement from the FTC that: 'The consent agreement is for settlement purposes only and does not constitute admission by the respondents of a law violation.'”



Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.

 Quickposts
Status updates from C-bloggers

Jiraya avatarJiraya
Metal Gear Solid - Marriage - Revengeance [youtube]https://youtu.be/YN470wKT9PM[/youtube]
wutangclam avatarwutangclam
Divinity: Original Sin 2 stretch goal lets you be a spooky skeleton. This is what I have dreamed of.
wutangclam avatarwutangclam
Going on the record saying a Borderlands movie is a terrible idea.
Tubatic avatarTubatic
Watching Free To Play. I kinda want to try DOTA2, though I'll be very bad at it. Its a very good story of pro-gamer culture, so far. Good Stuff.
RexterNathan avatarRexterNathan
Hello there, I just wanted to say that I'm new here and glad to be part of the community.
Niero Desu avatarNiero Desu
Just tried to explain the word BEAT to an ESL student. Reference.com has 58 variations of the definition. At the least, they can finally understand that Michael Jackson was not asking people to fight each other.
Mediamister avatarMediamister
Steven Hansen avatarSteven Hansen
DTOID PAX MEET UP DAY 1 WAS FIRE.EMOJI!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Shinta avatarShinta
[youtube]https://youtu.be/JOXdORyTqVY[/youtube] I told you guys ... The Witcher 3 has more pirouettes than a ballet show. It's ridiculous!
Nathan D avatarNathan D
Are we really calling followers "fappers" on these quick posts? I knew I loved Dtoid.
OverlordZetta avatarOverlordZetta
[youtube]https://youtu.be/z04MAOubUgM[/youtube] This might've been a fun show.
Cosmonstropolis avatarCosmonstropolis
Someone is trying to log into my Dtoid account. I keep getting emails notifying me of bad password attempts. What?
gajknight avatargajknight
If you spend 10 minutes trying to write a Quickpost...can it really be called Quickpost?
Mike Wallace avatarMike Wallace
So I have enough coins to get a new character in Heroes of the Storm. I like big portly characters like the Butcher or Stitches, but I did enjoy my free week of Tychus. Crowd thoughts?
GoofierBrute avatarGoofierBrute
Today I learned that Bad Rats 2 is a thing that is happening. I don't know how to feel about this.
techsupport avatartechsupport
The temp agency that employs me had me work as a sign spinner today. As in, I held a six foot cardboard arrow-shaped sign and spun it and danced for six hours. It got interesting when a homeless couple confronted me about hogging their spot.
Rad Party God avatarRad Party God
V days until !
Snaveage avatarSnaveage
5ish hours into Phantom Pain and it is absolutely glorious. This is truly A Hideo Kojima game.
Robo Panda Z avatarRobo Panda Z
It looks like my job at PAX didn't work out (For a variety of reasons). Have fun at the convention, everyone! https://www.youtube.com/watch?v=CdqoNKCCt7A
thelivinglegend avatarthelivinglegend
Witches of Crookback Bog from Witcher 3 is the best quest in the whole game and of any game I've played in recent memory.
more quickposts


Contest!


Seriously

Invert site colors

  Dark Theme
  Light Theme


Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo



Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -