hot  /  reviews  /  videos  /  cblogs  /  qposts

From Dust

Ubisoft gets sweaty over digital distribution

10:00 AM on 12.03.2011 // Fraser Brown
  @FraserIBrown

I wonder how long it will be until people look at me with wide eyed amazement when I regale them with tales of leaving my home, jumping on a bus, going into town, walking into an actual building and handing over physical money to a human being just so I can play a videogame. Ubisoft is probably betting that it won't be all that far into the future. Speaking with MCV Ubisoft's digital publishing manager, Thomas Paincon, explained that digital distribution is the way to go when releasing a new IP.

There is less risk releasing a new game digitally. At retail, if you don’t have a 90 Metacritic score and millions of fans, it’s very risky to launch a new game. Look at From Dust, we sold half a million units on XBLA and PSN. Why? Because the prices were lower, but also because it was a new experience and people using digital platforms are more willing to test a new IP.

Ubisoft is currently working on ten titles which will only be available on digital platforms, including Shoot Many Robots and I am Alive. So the publisher is certainly putting its money where its mouth is. The last time I bought a physical copy of a PC title was Dragon Age: Origins - Awakening right when it was first launched. And even then, I never bought it from a brick and mortar store. But I'm still waiting for prices to come in line with the significantly lower costs of digital titles. Games like From Dust were certainly cheaper than if they had been sold in a shop, but generally we end up saving very little for major releases. It's the convenience that get's me to use such services. Of course the wonderful sales from platforms like Steam and GOG.com also help.

Ubi: Digital is home for new IP [MCV]



Fraser Brown, Former Contributor
 Follow Blog + disclosure FraserIBrown Tips
Fraser Brown is that bearded, bespectacled Scotsman that covers PC gaming who is not Alasdair Duncan. Got a splinter stuck in his hand nineteen years ago and just left it in there. True story. ... more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.

 Add your impressions

 Quickposts
Status updates from C-bloggers

ScreamAid avatarScreamAid
Gee whilikers, guys. I might just explain where I've been and what I've been up to while I've been gone. That'd be a good topic for a c-blog getting me whipped back into shape, right? I'ma try to write more, so expect more of me in the future!
bloma avatarbloma
Just bought Fez for xbox 360. Playing it on my 58 inch plasma. What a beautiful game.
OrochiLeona avatarOrochiLeona
So there's a chance more MKX characters are being revealed today. Now, I'm not saying you *should* cross your fingers and say a prayer for me to get my waifu Sindel just, y'know, it would be monstrous of you to make me cry with your lack of love & support
StriderHoang avatarStriderHoang
Just so you know, I've been a Huge subscriber for a few years but I thought I had until the end of September to cancel it. So I've opened an inquiry for the refund, which is on tinypass' end of things by the way.
techsupport avatartechsupport
I once posted that Total Recall was the best movie ever made. I would like to make note that Starship Troopers is a close second. Carry on.
Mike Martin avatarMike Martin
I put too many peppers in my sausage and potatoes. My asshole is on fire. I want to cry when I wipe. But it was good.
OverlordZetta avatarOverlordZetta
One glorious Japanese twitter user made a custom LBX of one of my favorite Kamen Riders: [img]http://i.imgur.com/yp1oraHm.jpg[/img] It's like getting peanut butter in chocolate but with small robots and spandex banana men!
SeymourDuncan17 avatarSeymourDuncan17
I feel terrible for not reading most of you beautiful people's blogs. Let's just say my passion is writing, not reading :s
techsupport avatartechsupport
People can debate GOTY all they want, but the real question is: D-Horse or Roach?
Mr Knives avatarMr Knives
I'm dragging myself away from my PS4 long enough to say that MGS V is pretty darn awesome so far.
Myles Cox avatarMyles Cox
Down with that PAX Pox. Auhhhghghghhhh
Shinta avatarShinta
MGSV: Sneaking into a heavily guarded Russian military base in Afghanistan at night, slashing throats while listening to this. [youtube]https://youtu.be/-hWZqllm3mQ[/youtube] Comes off like a perfectly planned scene in a Scorsese movie or something.
Pixie The Fairy avatarPixie The Fairy
Tortilla chips: The only food I know and love to betray me by deciding to flip to a bad angle and stab me in the gums.
IDrawOnTape avatarIDrawOnTape
I'm ok with Namco shutting down Soul Calibur: Lost Souls, as long as they keep Ace Combat:Infinity running. Love that game and just hit 3 million credits.
ScreamAid avatarScreamAid
Holy fuck I feel new again. I've been on hiatus for a while and haven't been up to writing. I might just jump back into things after I relearn things here. Does anyone even remember me? Like damn it's been a while.
Jed Whitaker avatarJed Whitaker
In MGS5: The Phantom Pain, Solid Snake dies from lung cancer from all those years of smoking. #FakeSpoilers
RadicalYoseph avatarRadicalYoseph
[youtube]http://youtu.be/FDSHslyrxkM[/youtube] If you don't know the truth, you don't know the score. The end is coming near. MAJOR SPOILERS!
Paul S avatarPaul S
Wow, it's really easy to get people upset over video games.
wutangclam avatarwutangclam
I hope MGS V is living up to everyone's expectations. I can't get enough.
Barry Kelly avatarBarry Kelly
I dislike the idea of intentionally reinforcing the notions that either race or gender are character traits, and those that don't match your own are completely unrelatable.
more quickposts


Contest!


destructoid's previous coverage:
From Dust


View all:powered by:  MM.Elephant

Ads on destructoid may be purchased from:



Please contact Crave Online, thanks!



Seriously

Invert site colors

  Dark Theme
  Light Theme


Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo



Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -