Quantcast
Former executive condemns EA and its 'bankrupt' strategy - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Former executive condemns EA and its 'bankrupt' strategy


10:00 AM on 01.14.2010
Former executive condemns EA and its 'bankrupt' strategy photo



Electronic Arts isn't doing very well at the moment, and Electronic Arts would have you believe that's all the economy's fault. However, former EVP Mitch Lasky has a more damning reason for EA's failings -- it's the fact that Electronic Arts has totally dropped the ball. 

"While Activision was setting sales records with Call of Duty: Modern Warfare 2, EA had no major hits," writes Lasky, "although, in fairness the COD:MW2 revenue was probably just filling in a sinkhole at Activision created by a music game business that has fallen off a cliff. EA is in the wrong business, with the wrong cost structure and the wrong team, but somehow they seem to think that it is going to be a smooth, two-year transition from packaged goods to digital. Think again.

"The old EA model was a basically a three-legged stool: 1) a profitable, recurring sports business (Madden, FIFA); 2) franchise games that produced big hits on a less frequent basis (The Sims,Need for Speed, Command & Conquer); and 3) a collection of digital assets (e.g.: Pogo & JAMDAT, and now Playfish) and distribution/partnership titles (e.g.: Rock Band & Left 4 Dead). Of those, the only stool leg left intact is the third one. Without the digital assets and the EA Distribution titles, they'd be in even more serious hot water."

Lasky says that EA executives weren't bold enough to scale back certain games to cut long-term costs, and that its sports licenses have been "hamstrung" due to the increased money involved. However, it's the EA Games division that is the company's biggest failure, according to the former EVP.

"From Spore, to Dead Space, to Mirror's Edge, to Need for Speed: Undercover, it's been one expensive commercial disappointment for EA Games after another. Not to mention the shut-down of Pandemic, half of the justification for EA's $850MM acquisition of Bioware-Pandemic. And don't think that Dante's Inferno, or Knights of the Old Republic, is going to make it all better. It's a bankrupt strategy."

Incredibly scathing stuff. Make sure to check it all out on Lasky's blog.






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






Electronic Arts

3:30 PM on 09.06.2014
We had entirely too much fun with the Madden GIFerator

EA Sports had this crazy idea that sounded as though, in a perfect world, it just might work. They empowered football fans to create their own GIFs complete with player animations, backgrounds, and smack talk with an impossib...more



5:30 PM on 09.05.2014
If you loved the '90s more, you'd have made Seinfeld's apartment in The Sims 4

Anyone that can play bass guitar inevitably always gets asked the question "Can you play the Seinfeld theme?" (Duh, obviously.) That's probably why they bought a bass in the first place -- to lay down the groove to the i...more



4:01 PM on 09.05.2014
Madden 15 is an extra scummy ripoff on PS3 and 360

EA usually saves its most blatant hack jobs for consoles where it's less likely to draw ire.  FIFA 14 on Vita was a reskin of FIFA 13 on Vita which was a reskin of FIFA Soccer. Before you snark about "aren't al...more



View all Electronic Arts






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more