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Former DICE CEO says the Wii is a virus

10:00 PM on 02.27.2010 // Matthew Razak

Fredrik Liliegrin is the former CEO and co-founder of DICE and is now running a gaming company called Antic Entertainment. As such we should take his opinion on things very seriously and get really angry when he says things. Here's the thing to get angry about (or agree with him on, I suppose):

...the Wii, to me, I would describe it as a Virus, that doesn't stick. Everyone comes home, it's a toy, people have got to realize the Wii is a toy, not an entertainment focused product. People come home, someone, they play Wii for a bit, feel it's really cool, blah blah blah, they go out and buy one. Ask people how often they play the Wii, that are not the core game consumer that buys one because they have an Xbox 360 and a Wii or a PlayStation 3 and a Wii. The people that only own the Wii, ask that consumer how often they use their machine. They just don't use it, it was cool, but they're not gamers, so they put it away. Other than the Wii Fit phenomenon that helped a lot of people get a nice cutie voice telling that they're fat and need to go work out, they need to find other alternatives. Nintendo is smart in that way in that they realize this is not a video game machine, this is not a games game machine.

Aside from the fact that his virus metaphor kind of falls apart about half way through and whoever typed the quote up could have sharpened it up a bit, do you think he has a point? I know my Wii has been turned on almost constantly recently, but I'm the hardcore gamer he's talking about. Is everyone else just shelving the thing? If the answer is yes, it's sad to see so many people missing out on great games.

Free internet high five to whomever insights the first fanboy argument.

Former DICE CEO: 'The Wii Is A Virus' [Gaming Union]



Matthew Razak, Contributor
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