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Former DICE CEO says the Wii is a virus photo

Fredrik Liliegrin is the former CEO and co-founder of DICE and is now running a gaming company called Antic Entertainment. As such we should take his opinion on things very seriously and get really angry when he says things. Here's the thing to get angry about (or agree with him on, I suppose):

...the Wii, to me, I would describe it as a Virus, that doesn't stick. Everyone comes home, it's a toy, people have got to realize the Wii is a toy, not an entertainment focused product. People come home, someone, they play Wii for a bit, feel it's really cool, blah blah blah, they go out and buy one. Ask people how often they play the Wii, that are not the core game consumer that buys one because they have an Xbox 360 and a Wii or a PlayStation 3 and a Wii. The people that only own the Wii, ask that consumer how often they use their machine. They just don't use it, it was cool, but they're not gamers, so they put it away. Other than the Wii Fit phenomenon that helped a lot of people get a nice cutie voice telling that they're fat and need to go work out, they need to find other alternatives. Nintendo is smart in that way in that they realize this is not a video game machine, this is not a games game machine.

Aside from the fact that his virus metaphor kind of falls apart about half way through and whoever typed the quote up could have sharpened it up a bit, do you think he has a point? I know my Wii has been turned on almost constantly recently, but I'm the hardcore gamer he's talking about. Is everyone else just shelving the thing? If the answer is yes, it's sad to see so many people missing out on great games.

Free internet high five to whomever insights the first fanboy argument.

Former DICE CEO: 'The Wii Is A Virus' [Gaming Union]








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Matthew Razak is Destructoid's Associate editor and co-founder of film site Flixist. He began as community member "cowzilla" and was since sequestered to write brainy features material. He lives in Los Angeles with his beautiful wife. Likes Games! Movies! Hats! Meet the rest of the team



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107 comments | showing # 1 to 50
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Daxelman's Avatar - Comment posted on 02/27/2010 22:02
Daxelman
"Everyone comes home, it's a toy, people have got to realize the Wii is a toy, not an entertainment focused product."

THE POINT OF A TOY IS TO BRING ENTERTAINMENT!

JESUS.
StingingVelvet's Avatar - Comment posted on 02/27/2010 22:03
StingingVelvet
Every word of it is true.

And no Daxelman, there is indeed a difference betweek a toy and a DVD player, or PC, or videogame player.
gatorsax2010's Avatar - Comment posted on 02/27/2010 22:07
gatorsax2010
"People come home, someone, they play Wii for a bit, feel it's really cool, blah blah blah, they go out and buy one."

"People come home, someone, they play 360 for a bit, feel it's really cool, blah blah blah, they go out and buy one."

"People come home, someone, they play PS3 for a bit, feel it's really cool, blah blah blah, they go out and buy one."

Hmm.
Toadofsky's Avatar - Comment posted on 02/27/2010 22:09
Toadofsky
Honestly, the hardcore don't matter. There I said it. Why? Its funny how "core games" end up slipping downwards on the top selling list. If there were so many hardcore gamers, these games would stay higher on the list wouldn't they? I only own a wii, because my 360 crapper out and I had no desire to go through either buying or shipping off for it to be fixed.
Caspulex's Avatar - Comment posted on 02/27/2010 22:10
Caspulex
Haters gonna hate, the rest of us have a backlog of great games for the system.
The Silent Protagonist's Avatar - Comment posted on 02/27/2010 22:12
The Silent Protagonist
*yawn*

People glower with disdain on the Wii because they want to. They can ignore this years releases if they want to. They can ignore that Nintendo and the people that develop for Nintendo products have a second market to pay attention to - one considerably more profitable than any of the ocnsole market.

Whatever is convienient for the fanboys.

I don't get angry at my PSP because I haven't played games on it in weeks. That's because its a self-contained device with other purposes. A console, on the other hand, requires constant, special attention of the one thing it does and the other pieces of hardware it has to connect to.

People want to measure their epeen by what they've invested in their gaming setups. This is something I couldn't give less than a shit about. I don't buy consoles to justify other purchases, I buy consoles to play games on them. I buy an HDTV for other reasons aside from gaming, gaming is just a bonus.
Tubatic's Avatar - Comment posted on 02/27/2010 22:12
Tubatic
Oh hey guys, we still talking about how the Wii is a toy and how people aren't playing games on it?

That's cool...

Tatsunoko Vs. Capcom is pretty great, BTW. You know, so long as we're talking about things people have been saying for a long time...
Monodi's Avatar - Comment posted on 02/27/2010 22:14
Monodi
People have got to realize video games are toys.
Toadofsky's Avatar - Comment posted on 02/27/2010 22:15
Toadofsky
@ Monodi:

Far too many gamers take themselves and games too seriously...
VGFreak1225's Avatar - Comment posted on 02/27/2010 22:16
VGFreak1225
Go luck up the definition for "toy". The majority of commercial video games will fit it perfectly, I guarantee it.
Blindfire's Avatar - Comment posted on 02/27/2010 22:18
Blindfire
This just in: Stupid people continue to say stupid things.

More at 11.
Triple Up's Avatar - Comment posted on 02/27/2010 22:19
Triple Up
It would seem the DICE CEO has some insecurity issues because regular people are enjoying a machine dedicated to his favorite [s]pastime[s/] sport. :0
Monodi's Avatar - Comment posted on 02/27/2010 22:19
Monodi
@Toadofsky

I DO take them seriously. But yeah, that does not stop them from being toys.
tgammet's Avatar - Comment posted on 02/27/2010 22:25
tgammet
Nothing to disagree with there. Says nothing about the platform so much as general public perception. It certainly fits the Wii-only owners that I know.
DashRollRush's Avatar - Comment posted on 02/27/2010 22:26
DashRollRush
I think he's just mad because is advertising budget consists of 2 cents and a rubberband.
Super Drybones's Avatar - Comment posted on 02/27/2010 22:26
Super Drybones
Games are toys, wonderful toys.
Nicojay2's Avatar - Comment posted on 02/27/2010 22:29
Nicojay2
Is the Wii a virus because many people have one? I don't get where he was going with that. Are toys bad for us now? Does Liliegrin know something we don't?
If Nintendo realize this is not a video game machine, why do they keep making video games for it?
All these questions; There's a conspiracy I tell ya.
pokota's Avatar - Comment posted on 02/27/2010 22:31
pokota
A lot of people in this thread are missing the point that he IS NOT talking about the kind of people who would be reading Destructoid. He deliberately excluded anyone who would buy something like Tatsunoko Vs. Capcom.

He's right about the Wii having a viral like growth among people who have never considered playing videogames before. I KNOW people who bought a Wii because they played the sports game at a party, and I doubt most of them will buy another videogame title. They bought it because they wanted to play virtual tennis, or maybe Just Dance, or something along those lines.

However, though that might be true, it still ignores the millions who are somewhere between, the people who bought a Wii pretty much for Mario and Zelda, and a few other major Nintendo releases. I think this is the real core of the Wii demographic. The problem with what he said is that it proposes two polar opposites and ignores everyone else.
GodofWar86's Avatar - Comment posted on 02/27/2010 22:31
GodofWar86
ATTENTION: This man is not the DICE CEO anymore. DICE used to be a small Swedish developer and they couldn't exactly afford the best. When EA bought DICE they got rid of this asshat and he is now working for some small company that makes crappy flash games. This mans life is one of failure but he's not the DICE CEO and his comments have nothing to do with DICE.

Yes I know but I'm a DICE fanboy :P
MooImaChicken's Avatar - Comment posted on 02/27/2010 22:33
MooImaChicken
that guy was a CEO, unbelievable im not going for the argument of it sells a lot therefore is good, cuz MacDonald´s food is toxic waste and it sells a lot too. But i Have a PS3, a Wii and a Xbox, and i can honestly say the wii is a fun and integral part of my daily entertainment... i can not play COD with my GF but i put new mario bros wii or galaxy on that sucker and i have a hell of a time... it´s fun... therefore its success. why cant people just enjoy the games and stop talking so much trash...
Smitty's Avatar - Comment posted on 02/27/2010 22:34
Smitty
"People come home, someone, they play Wii for a bit, feel it's really cool, blah blah blah, they go out and buy one."

Why buy a wii if you already own one?
pentimento's Avatar - Comment posted on 02/27/2010 22:35
pentimento
Uh, isn't a toy an entertainment-focused product? That seems like an incredibly silly thing to say. Like you said, the virus analogy falls apart halfway through but the part of the analogy that works can be applied to any consumer electronics so singling out the Wii in this manner makes no sense.
Flake's Avatar - Comment posted on 02/27/2010 22:36
Flake
I have a Wii because it has the games I want as an old school gamer. Did I some how lose my 'core gamer' status just because I'm not playing God of War or Halo?I'm sure I spend enough money on Metroid, Mario, Zelda and Capcom or SNK Wii products to factor into the demographics. Shouldn't these peoples views of the market be a little more broad?
the Company's Avatar - Comment posted on 02/27/2010 22:37
the Company
I willingly join the chorus of "GAME ARE TOYS."

I love my PS3, my 360 and my Wii. I love them as toys, and no less than any other form of entertainment because of it. Saying they're toys doesn't make them any less relevant or important.

I mean, balls are toys. Does that mean that Kobe Bryant is ashamed to admit he plays with toys? NO! The dude made 23 million dollars last year playing with a ball. I'm sure he thinks it's very cool.

Mr. Liliegrin needs to relax himself and accept that he makes toys for a living and stop trying to dictate a hierarchy of entertainment where he sits atop some golden throne. There's no shame in our pastime, at least not from where I'm standing.
Chris Carter's Avatar - Comment posted on 02/27/2010 22:40
Chris Carter
Matt, it's incites, not "insights"!

Edits!
Chad Michael Myers's Avatar - Comment posted on 02/27/2010 22:47
Chad Michael Myers
He's right. I'm a gamer, I am. But the Wii doesn't hold my interest at all. Nintendo used to be the man, but now...casual game king.
EroThraX's Avatar - Comment posted on 02/27/2010 22:49
EroThraX
The virus metaphor doesn't fall apart.

He's saying that most people, they go out, buy the Wii and play with it for a week or so but then once the new/wow factor wears off it just sits there for extended periods of time. Now that they own the Wii it is always there but sometimes they will spontaneously decide to get it out/turn it back on again for a day or two.

This is essentially just like a number of the Herpes viruses which will infect you and may cause a disease that runs its course and then seems to disappear, leading you to eventually forget about it but in actual fact it stays with you for life in a dormant state, reactivating when it gets the chance to or at seemingly random times.
hpv's Avatar - Comment posted on 02/27/2010 22:50
hpv
Aside from Silent Hill: Shattered Memories I can't remember the last time something came out for Wii that was worthwhile to play. Probably Dokapon Kingdom. This year's lineup might be a bit worthwhile, if two games can be considered a worthwhile lineup (which I don't think they can), but they're going to have to make SMG2 *much* more challenging than the last one and Metroid Other M is going to have to be so great that I can forget I'd rather be playing it on a real gaming machine in HD.
VGFreak1225's Avatar - Comment posted on 02/27/2010 22:53
VGFreak1225
Well, as for the whole virus thing, he's got a point to an extent; there are a lot of gamers playing it, but there are still some people who have move on, it was just another fad to them. That being said anyone who thinks the Wii isn't a gaming machine, next-gen or otherwise, is an idiot for thinking that.

Also, HELL YEAH! GAME OVERTHINKER
Spectreman's Avatar - Comment posted on 02/27/2010 22:54
Spectreman
* A world without wii is more simple to work developing games.
kinja's Avatar - Comment posted on 02/27/2010 22:54
kinja
"Everyone comes home, it's a toy, people have got to realize the Wii is a toy, not an entertainment focused product."

toys are entertainment focused...

" Ask people how often they play the Wii, that are not the core game consumer"

now ask how often "they play either of the other two consoles, you know, the ones who arent core gamers. Probably not that much either.

"Nintendo is smart in that way in that they realize this is not a video game machine, this is not a games game machine."

Games game machine? I dont even know what that is. did it mean a game's game machine? Nad also to the first half that is why they are bringing out metroid mario and zelda.

He should have made a more compelling arguement.
JacobDRich's Avatar - Comment posted on 02/27/2010 22:55
JacobDRich
I'm a proud PS3 owner, but I'll have a LOT of reasons to dust off the wii in coming months. SMG2, Red Steel 2, MHT, and Other M are all coming out before or during summer, and I'm super excited.
Zerotm's Avatar - Comment posted on 02/27/2010 22:56
Zerotm
Ohh I love it when people claim that they are hardcore players, even though they use auto aim and don't play 24/7. For me hardcore means to play under extreme conditions ie: difficulty or playing a game every day to play in a league. Anyone else is just as casual as I am, a guy who's playing games for pure ebtertainment and not for a challenge.
kinja's Avatar - Comment posted on 02/27/2010 23:01
kinja
also DOKAPON KINGDOMMMMMMMMNM AHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH!!!!!!!!!!@hpv
Rockefellow's Avatar - Comment posted on 02/27/2010 23:07
Rockefellow
I love playing my Wii. I'm thankful for the HDD plugged into it as well.
Samulus Wolfgang Maximus's Avatar - Comment posted on 02/27/2010 23:12
Samulus Wolfgang Maximus
^^ Homebrew has kept me wii alive.
the7k's Avatar - Comment posted on 02/27/2010 23:13
the7k
I just bought the Wii again about a week ago. If it weren't for Tatsunoko vs Capcom, I'd have had no reason to buy it again.

I'd say I play it enough. I also just recently bought Ultimate Shooting Collection - despite it's piss-poor packaging/marketing, the games inside are very much "Hardcore". I mean, for God sakes, it's Radirgy and Karous finally in America, and for just $15. I've also been on the look-out for Data East Collection.

The selection of decent games on the Wii is just atrociously small, but there are still some gems out there. You just have to be willing to dig through the dirt to find the diamonds.

By the way, for those that don't understand - when people say a game is a 'toy', they mean it has no rules, no goal... it's just a time-killer with no winner or ultimate purpose. For example, 'games' like Wii Fit, Wii Music, MySims, etc. are toys. You can play them infinitely and never have a winner. Games, by definition, have to have goals, rules, challenge, and interaction.

"Toys" tend to be of lower value to any gamer who has been into gaming for at least two console cycles. However, that's not to say that they are always of inferior quality or worthless. Sim City and Theme Park are toys, but they're still great games.
Airbr1dge's Avatar - Comment posted on 02/27/2010 23:17
Airbr1dge
Yoos trollin' Fredrik.
Maniac's Avatar - Comment posted on 02/27/2010 23:20
Maniac
"They just don't use it, it was cool, but they're not gamers, so they put it away."

And people don't do that with the Xbox 360 and PS3? Just because you own a video game system doesn't mean you have to play it at least 1 hour everyday.
kylamity's Avatar - Comment posted on 02/27/2010 23:23
kylamity
I agree with Mr. DICE, even though he needs grammar lessons.
PixelSith64's Avatar - Comment posted on 02/27/2010 23:25
PixelSith64
I'd play it if my sensor bar wasn't broken.
Harris Hatsworth's Avatar - Comment posted on 02/27/2010 23:34
Harris Hatsworth
He says the Wii is a toy but not an "entertainment focused product". What are toys then? Serious business? I know this seems like nitpicking hit phrasing but in all honesty he's implying that the 360 and PS3 aren't toys, and they are.
Kage Trueblueastrax's Avatar - Comment posted on 02/27/2010 23:41
Kage Trueblueastrax
So I guess Tatsunoko vs Capcom and No More Heroes mean NOTHING to this guy.

His logic isn't any better than that of those frat boys you find on XBL.
"The Wii is teh suxxorz because I can't micspam and play MW2 on it."
the7k's Avatar - Comment posted on 02/27/2010 23:44
the7k
@ Harris Hatsworth
Like I said in my post above, when someone says a game is a toy, they mean that the game lacks the very basic elements to be considered a game - such as goals, winners/losers, competition, strategies, conclusions, etc.

If you look at many of the defining games of the Wii, such as Wii Music, Wii Fit and others, they lack many of the elements necessary to be considered games, and are thus toys.

Either he's saying that, or he's just using 'toy' as an insult.
PlayHangman's Avatar - Comment posted on 02/27/2010 23:49
PlayHangman
What the fuck? The Wii lets out games - therefore, it's a games machine. How hard is that to understand? The Gamecube let out less games than the Wii - is that a toy? I know the motion control makes it toy-like, but that would ignore all the traditional games on the Wii. If Nintendo is indeed treating it like a toy, that's not smart. Treat it like a games machine and you'll have less displeased users.

Other than that, I agree. He's not talking about gamers like me who spend time around Destructoid and buy things like TvC and NMH2. He's talking about casual consumers - the kind that probably buy iPhones when they have absolutely no use for them.
RenegadePanda's Avatar - Comment posted on 02/27/2010 23:49
RenegadePanda
Lightgun shooters would like to have a word with you.

Seriously, if I never give the Wii credit for anything, ever again, it will be for keeping lightgun shooters alive in some form.

But he's making this statement now? After like 10 huge Wii-exclusive games were given release dates and whatnot? Bad timing. Or epic fial. Either way, I don't agree.

Unless you bring up mini-game collections. That's the real disease here.
Jon B's Avatar - Comment posted on 02/27/2010 23:50
Jon B
If he's coming from the perspective that people go out and buy one since they played it over a friend's, only to get 10 hours playtime out of it and never use it again, then I'll agree with him completely.
The Wii in my house is rarely ever used. Hell, I can play my games on my PC in higher resolution without daft waggle too.
LackofPants's Avatar - Comment posted on 02/27/2010 23:51
LackofPants
"because my 360 crapper out and I had no desire to go through either buying or shipping off for it to be fixed"

You can't be bothered to go send in your few hundred dollar valued Xbox, which by the way, is free? If your 360 red ringed, it's free to ship and repair.

What kind of lazy piece of crap are you that you cannot get something repaired FOR FREE. At max you'd have to drop it off at a mail store, wooo, so hard.

The Wii is a piece of shit and it's a blight on our current gaming. I hope it phases out and it doesn't happen again, but it will. The Wii is too friendly to kids(AND PARENTS) and therefore it sells like hotcakes. After they find out there is a very low number of good games or they get bored with Wii Sports/Fit, they're done with it.

I hate that Microsoft is trying to fight it with Natal. Motion controls blow.
Hiltz's Avatar - Comment posted on 02/28/2010 00:09
Hiltz
This is what this DICE douchebag does not understand:

Every video game system is good IF it meets and satisfies your own gaming needs. Naturally, the avid gamer is going to have more demands and spend time playing more games than the expanded audience gamer.

Personally, as an avid gamer, my Wii fits my gaming lifestyle and meets my gaming needs for the most part. However, I do wish that the platform offered more mature games and genres like FPS and RPG. On the bright side, I've been very satisfied with Nintendo's first and second-party offerings. There's also been several worthwhile third-party games.

I've purchased and played the hell out of No More Heroes 2 and have sunk in a good amount of time into Tatsunoko vs. Capcom. As far as the rest of Q1 2010 goes, I've pre-ordered Monster Hunter Tri bundle and also plan on buying Red Steel 2, Team Trauma, Sin & Punishment 2, Mario Galaxy 2 and Metroid: Other M and maybe FlingSmash.
PlayHangman's Avatar - Comment posted on 02/28/2010 00:11
PlayHangman
I smell an argument 'round the corner :o
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