Quantcast
Forget Xbox: Here are names Microsoft could've gone with - Destructoid

DestructoidJapanatorTomopopFlixist



Forget Xbox: Here are names Microsoft could've gone with


11:30 PM on 07.05.2013
XboxForget Xbox: Here are names Microsoft could've gone with photo



If Microsoft ultimately went with "Xbox" for its home console, what were the alternatives? Edge has posted a list of rejected names, and they're pretty great in a "What were they thinking?" way. To be fair, naming can be a shockingly difficult task; one I wouldn't wish on my enemies.

"First, there were our code names, which were WEP -- 'Windows Entertainment Project' -- designed to make Microsoft executives comfortable, Midway -- 'Midway between a PC and a console or 'Battle of Midway' -- you decide -- and DirectX Box, which was shortened to xbox in email very early on," Seamus Blackley, a founding member of the Xbox team, told the outlet.

"When we got the first approval, Kevin [Bachus] was told we had to get a new name, because 'xbox' wasn't legally sound, so against his judgment he did so, and got the phase two, or 'car' names," he continued. "These were so bad we didn't even save them, but I remember making fun of one of them by calling it the 'Microsoft Bunduss.' Then we got the 'acronym' phase from the naming geniuses." A few examples of these include "FACE (Full Action Center)," "MARC (Microsoft Action Reality Center)," and "TSO (Three, Six, Zero)."

Rightfully so, Blackley referred to these acronyms as "crap." Eventually, the team "decided we just wanted to risk it and go with Xbox -- since that’s what everyone called it anyway -- and they wanted, for some unknowable reason, to call it '11-X' or 'Eleven-X.' Finally, we told them no, but still had to decide: X-Box, xBox, XboX, Xbox, X-box…" They made the right call.

11-X, WEP, Midway, CyberPlayGround, FACE – the rejected names for Microsoft’s first console [Edge]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.








Win your choice of console from Destructoid! in Destructoid's Hangs on LockerDome

Developer stuff

5:00 PM on 08.18.2014
A Sacred 3 developer apologizes for the game

Sacred 3 wasn't a very well received game; I felt it was an average and uninspired hack-'n'-slash game with some terrible attempts at humor. Comments on my review either sided on "hey, it's not too bad in co-op," to "this is ...more



10:00 PM on 08.12.2014
Oh hey! You can be playing the new Unreal Tournament RIGHT NOW

Epic is making the big leap by embracing live and open development with the new Unreal Tournament. We're seeing this game getting built from the ground up and as it turns out, you can be playing it right now!  This NeoGA...more



4:45 PM on 08.07.2014
Mass Effect executive producer Casey Hudson leaves BioWare

Mass Effect series executive producer Casey Hudson has parted ways with his long-time employer BioWare. He's been at the company for nearly 16 years and previously worked on Star Wars: Knights of the Old Republic as project d...more



View all Developer stuff






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more