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How important are we as hardcore gamers to the videogame industry now? We're definitely the most outspoken, and we definitely buy the most games, but it seems like the industry has moved their focus away from us and put it on the casual gamer.

Who can blame them? Gamer or not, we've all witnessed Nintendo's pocketbook explode after focusing on the casual gamer. And with "hardcore" games costing more than ever to make, it makes sense that developers would want to focus on something that costs less and makes more. Forbes explores this shift in focus.

Deus Ex director Warren Spector sums it up well: "... any artist who doesn't want his or her work in front of the largest audience possible is nuts."

Spore managed to move 1 million copies in three weeks. Creator Will Wright says that his focus was on the non-core gamer the whole time.

"With 'Spore,' we were intentionally not targeting the core gamer," he says. "Almost all of our testing was with Sims players and casual or nongamers. … I'd much rather hit that broader group."

In the end, both high-profile game makers agree that both the hardcore and casual audiences are important.

Wright says, "Hardcore causes the craftsmanship of games to advance. I think you kind of need both--innovation and craftsmanship."

"The hardcore is completely safe," Spector says. "They are less relevant to major publishers, but they are more relevant to independent developers." 


Continue reading: More Hardcore stories





21 comments | showing # 1 to 21
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mix's Avatar - Comment posted on 09/30/2008 15:39
mix
The casual market is just that....casual.

How many games do these casual market dwellers own, over one hundred, I highly doubt it.(you though I was going to type NINETHOUSAND didn't you) Sure they might eat up a million of this game and a million of that but I would see the hardcore group making many more purchases.

We're just a hard group to please which makes it more of a scare to develop for as if you try to develop a hardcore game and it sucks, you just lost a shit load of money!

Them casuals are easy to please as they like swinging a stick and popping bubbles while shelling out $60 to do so.
Gamer Named Tim's Avatar - Comment posted on 09/30/2008 15:43
Gamer Named Tim
They need to start adding "Hard as Shit" modes to all casual games.
Orionsaint's Avatar - Comment posted on 09/30/2008 15:44
Orionsaint
We're the real fans and supporters of video games. The ones who'll still be around when parents and old people have moved on from this Wii fad.
Capn Birdseye's Avatar - Comment posted on 09/30/2008 15:45
Capn Birdseye
Spector is a prime example of this, funnily enough. He is crafting his own casual gaming title, isn't he?
xenon's Avatar - Comment posted on 09/30/2008 15:46
xenon
There is a difference between wishing to offer your work as an "artist" to the widest possible audience and shaping your work to cater to such audience. I think the former is called vanity and the latter selling out.
gamadaya's Avatar - Comment posted on 09/30/2008 15:51
gamadaya
Any artist who doesn't want his or her work in front of the largest audience possible may be nuts, but anybody who compromises his or her artistic vision to appeal to the largest audience may not be an artist.

That said, I don't think hardcore gaming is in too much trouble. But then again, the hardcore would never be tossed to the wayside. The best thing to do would be to slowly blend hardcore and casual. I can say for a fact that this is happening right now, especially with the Wii, and I don't like it.
Muon's Avatar - Comment posted on 09/30/2008 15:51
Muon
Once again profits trump fun. Hopefully this casual craze sucks enough casual gamers over the line and create a new crop of hardcore gamers. Spread the love, recruit a gamer today.
Rockvillian's Avatar - Comment posted on 09/30/2008 15:59
Rockvillian
"... any artist who doesn't want his or her work in front of the largest audience possible is nuts."

Nuts, and geniuses to boot.
Cowboy TTop's Avatar - Comment posted on 09/30/2008 16:03
Cowboy TTop
I agree with Mix. Casuals are only into Wii etc for the positive aspects and the me too factor. Its very positive for the industry to have another source of income in these causals, however, it is we, the hardcore that will always be priority.

Why is that? Because developers and publishers over all want to be pushing the goalposts of the industry and moving forward, be that in gameplay, graphics, music or whatever. Us hardcore gamers are the ones that feed that their desires and meet our own, by buying their cool games, created from such progress.

Casuals will eat any game up, not caring about graphics much and such. The real big hill is getting them to care about such things as the influence of games grows. Will they come around and ever care like we do, and does this matter? Perhaps not.

What's clear is that the industry could easily slow down or come to a stand still, if casuals ever dictated the pace (Nintendo might like that, but no one else would). Just be glad its us hardcore gamers that do instead, because if we aren't picky and particular, no one else will be.
gitrooman's Avatar - Comment posted on 09/30/2008 16:07
gitrooman
The Wii is a fad that will die out when stupid/old people die out
Dale North's Avatar - Comment posted on 09/30/2008 16:17
Dale North
What about gamers like me. Definitely core gamers, but ones that also love casual (especially puzzle) games
dip's Avatar - Comment posted on 09/30/2008 16:19
dip
@gitrooman... that was a joke, right?
nosedive51's Avatar - Comment posted on 09/30/2008 16:22
nosedive51
One of two things will happen. Either companies will find out that casuals only buy one or two a games a year or the fad will just end. Either way I hope their putting all this extra cash in a big ol' piggy bank.
Altered Beets's Avatar - Comment posted on 09/30/2008 16:23
Altered Beets
Sigh. This "debate" is so played out, and there's no logic anywhere to be seen.

A developer SHOULDN'T be looking at selling his game to the widest possible audience, only that his audience is a strong niche that pays off the development costs/creates profit (or fame, if you like). All other industries sell to niches and fail when they work for the broadest appeal at the expense of target marketing. It's a silly debate. For a more detailed but equally "off-the-cuff" take, try my (nearly) latest Blog post and the comments below.

To put it simply, "casual vs hardcore" is a pointless and highly invented divide with only a smidgeon of use for gamers, and only slightly more meaning to producers, and yet the myths are beginning to drive the industry. It's a clear mistake, let's just hope somebody injects some logic into the mix before it's too late.
KyleGamgee's Avatar - Comment posted on 09/30/2008 16:50
KyleGamgee
I think Episodes 7 and 11 on this blog deal with this in a very cool way.

Gonna cost you 20 minutes to listen by the way, and then of course you'll watch the one titled "pr0n".

Anyway, I think the industry needs both. Hardcore and casual alike. However, in order to write anything "newsworthy" it has to be EXTREME!

As opposed to "Here's some information on the video games industry" it has to be "IS THIS THE END OF THE HARDCORE GAMER?!?" (don't buy the hype. they just want someone to click and read.)
Blind assassin's Avatar - Comment posted on 09/30/2008 18:05
Blind assassin
You don't have to pour money into the gaming industry to be a hardcore gamer. It's about how much you play. Someone who plays Counter Strike for 8 hours a day isn't casual but they're still not doing much to support the industry.

Honestly, I think there is at least equal amounts of money in hardcore or casual markets. Hardcore gamers don't do as much to support the industry as we would like to think. There are people that buy 20+ new games a year but they aren't representative. Casual gamers may only buy a few games a year but they tend to buy them new and with peripherals and whatnot. Most "hardcore" gamers buy a few new games a year and several used ones. In saving money, you're reducing your market control. I doubt that it would make companies more willing to make good games just because their good games sell well, though.
Kyousuke Nanbu's Avatar - Comment posted on 09/30/2008 18:10
Kyousuke Nanbu
No.
Nothing matters.
NOTHING.
pedrovay2003's Avatar - Comment posted on 09/30/2008 18:44
pedrovay2003
Those old people in the picture look like the people I taught how to play the Wii over here.
NihonTiger90's Avatar - Comment posted on 09/30/2008 22:28
NihonTiger90
Forbes is wrong on so many occasions about so many things related to gaming. Lose the core, and your most dependable source of money goes bye-bye. Industry implodes, the end.
Stahlbrand's Avatar - Comment posted on 09/30/2008 23:56
Stahlbrand
Yeah, because Deus Ex was obviously developed with the largest possible audience in mind.

We all remember Deus Ex and the father of non-core gaming, right? Thats why its such a classic, a must-play on the gaming resume of anybody who wants their opinion to carry weight. With its broad and simple plot, pick-up-and-play mechanics, memorable one-note characters, and bright shiny colours. I remember getting my grandmother to play the Liberty Island introduction and being amazed how quickly she got into it.

In other words, I call bullshit on Spector's line.
Holyetheline's Avatar - Comment posted on 10/01/2008 09:26
Holyetheline
I don't even care as long as they don't make crappy games.
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