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F.E.A.R. 2 gets catty with viral marketing photo

Mischief PR are a smart bunch. Case in point: to promote the release of Fear 2, they suited up specially trained black cats with the little Fear 2 branded jackets you see above. Tomorrow, Friday the 13th, they will patrol the streets of London with their trainers to try to garner up some attention for the game (and no doubt to scare the hell out of some superstitious types).

Of course, cats are also cute, so even for people who are not the scary types, they may be wondering why cats are walking around wearing little coats,so the marketing ploy still works. All I can think of is taking my cat out on a walk, which would surely result to some sort of injury to myself and quite possibly others.

[Via NOTCOT]


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22 comments | showing # 1 to 22

coffeesash's Avatar - Comment posted on 02/12/2009 12:45
coffeesash
Umm so they'll be walking about on leashes in London? I don't want them to get trampled! :( I don't see how walking with kitties is gong to attract the target audience somehow..
spas's Avatar - Comment posted on 02/12/2009 12:48
spas
Trained cats that run across peoples paths not get guided on a sodding lead!
spas's Avatar - Comment posted on 02/12/2009 12:49
spas
That would be better!
EarthbounderNess's Avatar - Comment posted on 02/12/2009 12:52
EarthbounderNess
I "D'awwww"ed, I wish I had a cute little black cat like that, jacket included.
witthaus's Avatar - Comment posted on 02/12/2009 13:00
witthaus
I....don't get it.
KMCC's Avatar - Comment posted on 02/12/2009 13:01
KMCC
<-----Hey, look over there!
CarlCastello's Avatar - Comment posted on 02/12/2009 13:01
CarlCastello
I played the demo yesterday and came.
solidgoomba's Avatar - Comment posted on 02/12/2009 13:02
solidgoomba
Ha I'd totally buy a copy for every console if I could get one of those kitties
Chomps's Avatar - Comment posted on 02/12/2009 13:06
Chomps
I'm not afraid of the cat, but the game scares the hell out of me. Maybe i can buy the game and trade it in for one of those cute black cats with them jackets.
LsTr Of SmG's Avatar - Comment posted on 02/12/2009 13:07
LsTr Of SmG
Damn it if I didn't have to work I would be there in a shot, cat suits? YES PLEASE!

Oh wait, I'm thinking of the wrong type of cat suit... either way still pretty cool in a very sad sort of way.
AgentMOO's Avatar - Comment posted on 02/12/2009 13:08
AgentMOO
This is a very clever viral marketing idea, will Puzzle. Puzzle? Puzzle! have trained dolphins promoting it to people in cruise ships?
JynxShot's Avatar - Comment posted on 02/12/2009 13:22
JynxShot
FEAR 2- Cats are adorable.
BulletMagnet's Avatar - Comment posted on 02/12/2009 13:27
BulletMagnet
If I ever tried to put my cat on a leash, I'd never be able to sleep again - the second my eyes closed, my cat would slit my throat in vengeance and ensure they never opened again. Then again, I suppose the same would go for any self-respecting cat (this bunch thinks their cats are "trained"...that's just what the cats want them to think, until the moment of the uprising is nigh).
ErigBurger's Avatar - Comment posted on 02/12/2009 14:07
ErigBurger
Aaaaaaw. Keedy. :3
Timstuff's Avatar - Comment posted on 02/12/2009 14:13
Timstuff
Yay, I love kitties! =^.^=
mix's Avatar - Comment posted on 02/12/2009 14:24
mix
Then, when the day is done, the cat goes back home and hangs up his jacket. He then produces $2 from his day of work that has to support his entire family and just before bed he has to put up with that bitch in heat who wont shut up about how he never pleases her anymore.

Not so cute anymore is it.
pixelpunx's Avatar - Comment posted on 02/12/2009 14:38
pixelpunx
Where's PETA now?!
Johnny Justice's Avatar - Comment posted on 02/12/2009 15:10
Johnny Justice
"Tomorrow, Friday the 13th, they will patrol the streets of London with their trainers to try to garner up some attention for the game."

They're going to be wearing trainers!?
Monodox's Avatar - Comment posted on 02/12/2009 15:11
Monodox
OMG FEAR KATZ :3
ShadokatRegn's Avatar - Comment posted on 02/12/2009 15:19
ShadokatRegn
People like to be scared, I'll bet this gets some kind of mainstream news headlines being Friday the 13th with black cats in jackets.
Wedge's Avatar - Comment posted on 02/12/2009 17:35
Wedge
New pre-order bonus plz. Then maybe I'd care about the game.
TrailerParkJesus's Avatar - Comment posted on 02/12/2009 20:22
TrailerParkJesus
Which marketing genius came up with this dumb idea?
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