It's true that execs just want to make money but money is what employs people and keeps the shareholders happy. If execs dumb shit down to get people to buy the product, it's because they know people will buy it. The problem is, the general public is stupid and likes crap. example: Mtv
Agreed, usually any game that focuses so much on multiplayer that it hampers the quality of the single player(with the exception of games that really emphasize multiplayer, like Borderlands) is a game not worth playing in my opinion.
Even Borderlands was just as good in single player, where I spent most of my time. In fact I almost liked it better, I could do things at my own pace instead of having a friend nagging about this and that. Plus going back and forth between coop and single play on one character completely threw me off, then some quests were eligible, some weren't, blah blah.
So these guys didn't have a talent for multi and wanted to stick with solo? Why? They don't appear to be any more talented in that area.
They can claim the multi took time away, but this one game didn't feel rushed or like more time would have improved things. It did feel completed, it just also felt like the people who made it simply aren't that great at making games.
Hey, I called my name thing the truth for a reason!
If you take a singleplayer-only game concept to focus tests and it doesn't test well, the moderator will ask "What could be added that would make you buy this game." The answer will be multiplayer. (Or if the game doesn't include guns, the answer will be guns.)
When executives are deciding whether or not to sink 20 - 50 million dollars into a game they look at sales trends (games with multiplayer good or bad sell more) and consumer demand (direct feedback saying "add multiplayer and I'd buy this).
A designer may accurately point out that multiplayer won't make the game any better, and will suck resources from other features that could be more polished. But that designer won't be able to provide evidence that a polished single player experience will outsell pretty good single player and some multiplayer.
The executive's job is to ensure profitability. They won't green light a game unless they are confident there is a market for it. So the more marketable version of the game, the one that include MP, wins even if it isn't best for the overall design.

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