Well, this is disappointing. Although Nintendo used to release cool products like hats and statues for its Club Nintendo Platinum members, this year it's all digital. Yep, both the Platinum and Gold ranks are digital-only, with no physical reward options in sight.
If you're Platinum, you can choose between Game & Wario, NES Remix, EarthBound, Dr. Luigi, Donkey Kong Country Returns 3D, Fluidity: Spin Cycle, Dillon's Rolling Western, and Mario and Donkey Kong: Minis on the Move.
You'll also be able to choose a Gold level option if you're Platinum (in an either/or fashion), including Ice Climber, Kid Icarus, Super Mario Bros., Zelda II, Donkey Kong 3, Wario Land 2, Metroid, and Super Mario Land 2.
Honestly, Game & Wario and Donkey Kong Country Returns 3D are probably the best value (they're both roughly $30 new even now), since they are technically retail games, and everything else is either a download or a Virtual Console title. Still, it's disappointing that there isn't a physical item in there in some form.
2014 Elite Status Gift [Club Nintendo]