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Even Ubisoft's CEO doesn't want to pay that much for a PS3 photo

I doubt there's a single one of you fine readers needing to be told that the PS3 is way too expensive. That's old news and gamers have been squealing it since the dawn of time. However, when the head of a major third party starts saying it, there should be cause to take note.

This is exactly what's happened, as Ubisoft's CEO, Yves Guillemot, has said quite frankly that Sony need to cut their prices if they wish to stay at the top of the mountain.

While speaking at the Reuters Global Technology, Media and Telecoms Summit in New York, Guillemot said "They have to decrease the price quite significantly," of Sony, and that failure to do so would net the company "a different market share ... lower than before."

We, the market, know that already, but the news of course isn't in what's being said, but who's saying it. This is a huge third party coming out of the woodwork to call Sony on their marketing strategy. As much of a global truth as it is, it's still not something you'd want the Ubisoft CEO declaring in public, were you in the shoes of the accused.

In other news, Peter Moore laughed so hard in the mirror at this that the glass shattered with the onslaught of decibels echoing from his mouth, sending shards into his face that cut him to sheer ribbons. Moore was too busy slapping his thighs with glee to notice.

[Via Evil Avatar]








More gaming stories around the web. Got news? Submit yours to tips@destructoid.com

Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize. Likes PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3 Meet the rest of the team



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31 comments | showing # 1 to 31
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that1guy's Avatar - Comment posted on 05/18/2007 16:21
that1guy
Couldn't agree more. Take out the Blu Ray and install bigger HD!
Crunshii's Avatar - Comment posted on 05/18/2007 16:24
Crunshii
meh well at this point, could care less what they do to the ps3. Ubisoft has done nothing but cry about everything there is in the PS3, and only praise M$ while getting payed under the table.
BahamutZero's Avatar - Comment posted on 05/18/2007 16:25
BahamutZero
nice MS Paint job there towelie
Toneman's Avatar - Comment posted on 05/18/2007 16:27
Toneman
Oh yeah, well Yves' mom cost to much.
FUCKING BUUUUUUUURRRRRN!
Jim Sterling's Avatar - Comment posted on 05/18/2007 16:27
Jim Sterling
1) It was Paint Shop Pro.

2) Quiet, you.
Rockvillian's Avatar - Comment posted on 05/18/2007 16:33
Rockvillian
you're a towel



seriously though, with all the PS3s lyin' around I'd consider buying one if the price dropped around the $250 to $300 rang-...wait... no I wouldn't.
topgeargorilla's Avatar - Comment posted on 05/18/2007 16:44
topgeargorilla
yeah, and it sucks to be you Mr. Jim "Who the fuck and I?" Sterling, dancing in the land of crumpets and marmite and $800 consoles. ha ha

actually, I'm sad too cause my ds broke and english ds's cost too much....:(
BluDesign's Avatar - Comment posted on 05/18/2007 16:48
BluDesign
Jim,

Admitting you did things in MS Paint makes you look l33t around here. Admitting you used paint shop pro makes you look like you were too lazy to go download Photoshop off of The Pirate Bay.

Not to knock PSPro...

The rest of us just draw with Sharpies on our ass and take a digital photo.

Here's the dtoid logo, obviously...


Looks pretty realistic, no?

LordRegulus's Avatar - Comment posted on 05/18/2007 16:49
LordRegulus
Correction:

It's Yves Guillemot, with a "t".

Otherwise, yes, yes, and yes.
DJDuffy 's Avatar - Comment posted on 05/18/2007 16:51
DJDuffy
@ dvddesign

haha, awesome. now take another picture, except this time, draw some photo realistic herpes on your ass....unless you already have some, that would work too.
TheStripe's Avatar - Comment posted on 05/18/2007 16:58
TheStripe
I would ABSOLUTELY buy a PS3 for $300. Tomorrow. Hell, right now!

And seriously, Jim, way to half ass it, Paint Shop Pro or no. ;)
BluDesign's Avatar - Comment posted on 05/18/2007 17:17
BluDesign
@DJ Duffy

I live to serve.



Jim Sterling's Avatar - Comment posted on 05/18/2007 17:18
Jim Sterling
Silence, I am not ... bloody ... Salvador Dhali.
BluDesign's Avatar - Comment posted on 05/18/2007 17:18
BluDesign
PS - Sometimes my tan lines change from constant exposure to this website and Google Images.
BluDesign's Avatar - Comment posted on 05/18/2007 17:19
BluDesign
@brainderailment

DOWNLOADS.
DJDuffy 's Avatar - Comment posted on 05/18/2007 17:22
DJDuffy
@ dvddesign

O_o either you are an amazing artist, or you badly need some Prep-H...bravo!
sonyhater's Avatar - Comment posted on 05/18/2007 19:39
sonyhater
wow jim sterling strikes again! weve all known ps3 was overpriced since november. He has been sony bashing in almost every post of his. its hard being an over aged fanboy. why not give us something worth while to read like the rest of the writers on this website.
Jim Sterling's Avatar - Comment posted on 05/18/2007 19:54
Jim Sterling
Who the fuck is sonyhater?
Jim Sterling's Avatar - Comment posted on 05/18/2007 20:28
Jim Sterling
Except I don't keep continually bashing Sony, that jackoff just decided I do. I don't mind being criticised, I just prefer people to find legit complaints rather than make them up.
DJDuffy 's Avatar - Comment posted on 05/18/2007 20:41
DJDuffy
Yea, I learned the hard way earlier this week that Sterling has some 'tude...which isn't always a good thing, but he knows how to use his words. Well played sir, well played.
Jim Sterling's Avatar - Comment posted on 05/18/2007 20:51
Jim Sterling
Ha, for the record Duffy, I really didn't want to offend you with that argument. I just would've been a bigger asshole if I'd straight up lied. That's the way I look at things. I get no joy out of being a cock to people.
lAboMbA's Avatar - Comment posted on 05/18/2007 22:11
lAboMbA
hey, they could always just wait a few years and drop the price 30 bucks like the psp...i'm sure everyones'll be all upon them then. I mean, according to sony...the psp is a runaway success that really didn't need a price drop in the first place. Hardware sells are up, up, up.
sonyhater's Avatar - Comment posted on 05/18/2007 22:13
sonyhater
3/10 of your blogs are anti-sony. Numerous bias posts on the sony gameday articles. You even admit in one that you do not like giving sony any credit. So why write about fanboy topics like the ones you have for sony. I enjoyed dtoid for the lack of fanboy writers. Then here you come fueling the fanboy fire and out comes the immature ps3 bashing. I respect your opinion but just hate seeing the same bias write ups I can get at other game sites. Your favorite jackoff!!!!!
Aaron Mxy Yost's Avatar - Comment posted on 05/18/2007 22:29
Aaron Mxy Yost
Congrats Mr. Sterling, you apparently have a troll stalker.
BluDesign's Avatar - Comment posted on 05/18/2007 23:39
BluDesign
So, who on staff is the Xbox basher? Is that Linde's job since he hates Halo?
Magesx's Avatar - Comment posted on 05/19/2007 00:37
Magesx
There wasn't even any PS3 bashing at all.

It's a fucking news story. Get over it.
Jim Sterling's Avatar - Comment posted on 05/19/2007 05:52
Jim Sterling
@Im Ok: I really don't see what I did wrong with this story. I try and be a balanced writer and one who will be as honest as he can be. We all know the PS3 is really expensive, and that is how I feel, so I said it. I'm not bashing Sony, I'm just talking about a flaw. I've pointed out the Wii's flaws before, and I'll happily point out the Xbox's flaws. I will also gladly point out the positives as well. All three systems have their good and bad sides, and this particular report happened to be negative. Not my fault. Blame Ubisoft. :)

Sonyhater: O shit son, 3/10 of my posts are bad things about Sony!? OH NOS! That's just like you said, isn't it? That's NEARLY EVERY post bashing Sony, right? Haha, like I said, if you're going to attack me, get your fucking story straight, son. You'll never be a paid writer like this apparent "fanboy" if you don't know what facts are.

For the record, I'm not a fanboy, and I think that term is thrown around with a pathetic amount of ease and lack of understanding on DToid. I will probably get a PS3 one day, when the price is down. Right now, it's too expensive, and I'm not going to apologise for stating a simple opinion.

As for the Sony Games Day replies, perhaps you might pull your head out of your ass, wipe the shit from your eyes and actually read everything I wrote. I had negative comments about the games I wasn't keen on but - OMGZORZ - positive comments about the games I liked the look of. I remember defending Heavenly Sword and calling one of the other games gorgeous. But no, I mindlessly bash everything Sony does, rite?

You clearly didn't read this report, because the story isn't ABOUT the price of the PS3, it's about the fact that Ubisoft have voiced the opinion. That's the story, not the price. The fact you stormed in here going "we've known this since November rawr rawr rawr," would indicate you were too busy jerking yourself off over how awesome you think you are to actually read my post.

My second ever news story here was about the PS3's Firmware update, and I was quite positive about it. Your asinine comments seriously have no legs, so if I were you, I'd return to the drawing board and construct a new way to get attention for yourself, because this particular venture into the realm of shit stirring is a massive FAIL.
brad drac's Avatar - Comment posted on 05/19/2007 08:52
brad drac
-> brainderailment: Yeah, people are buying ps3s. But it's not very many. Also, oblivion seems to run just fine on dvd on the pc and 360 versions. Blue ray was a big fuck up in my opinion. Its just unnecessary expense for the purpose of sony trying to force their proprietary HD format onto an indifferent market.
TheStripe's Avatar - Comment posted on 05/19/2007 09:26
TheStripe
"[DVD 9 =] graphically inferior Oblivion"

Like on the Xbox 360, right? Moron. The only thing that M$ needs to do to counter the advantage blue ray gives them is to make certain large games HD manditory. Then you could install packages from the disc, and in addition to having a much larger space for textures and the like, they'll load faster too. Of course, there's going to be an install period the first time you drop it in, but after that MUCH faster load times than Blu-Ray. (And before you fanboys light me up, too, I know that HDD transfers are faster than DVD-9, and I don't rightly care about DVD-9 vs Blu-Ray.) If I have to load 30GB of textures and assorted data, I'd much rather do it from HDD than optical media of any sort, THAT'S the problem with Blu-Ray. The capacity is disproportionately large relative to it's access times. I'M STILL NOT SAYING IT'S SLOWER THAN DVD. (Even though the jury is out on that. You won't know for sure until arstechnica gets a blu-ray burner and does some benchmarking. For now all we have is ITW anecdotal evidence.) Remember how long it took to copy that DVD to your hard drive before you even started compressing it to burn it again? That's 8GB, tops. Now, how about reading 5 times that amount of data? Games that start to top out the Blu-Ray capacity are going to have load times from hell. You're going to start it up and have to make a sandwich because it needs to load for ten minutes. That much capacity on optical media is only good for video and archival data. Period. It may be an awesome HD format, but add random access, and pow, it's basically worthless, because it's so much slower than installing to an HD.
Jim Sterling's Avatar - Comment posted on 05/19/2007 14:27
Jim Sterling
Im OK: If I justified this post, I'd just reiterate what the dude at Evil Avatar said when he posted it, and since I'm lazy, I'll copy/paste what he said:

[i]What this shows is concern from 3rd party developers/publishers, the very same group that caused the PS1 and PS2 to thrive. Things aren't all rosy when 3rd parties start to look elsewhere to make profits. Look what happened to the GameCube or Dreamcast without strong 3rd party support.

Yes, PS3 expensive, for consumers AND developers/publishers. Sony should realize that and, as Yves says, "decrease the price quite significantly".[/i]

And that was my motivation. I found it interesting so I posted it. To me, the CEO of Ubisoft criticisng a system, ANY system, is interesting. It wasn't to get at Sony, to make trolling point about the situation.

I don't have an agenda, I just like games. I aim to be equally critical and equally praiseworthy of everything that falls under my steely gaze. Am I a fan of Sony? No and I'll admit that, but I have the balls and integrity to treat them without bias and praise them accordingly. For instance, I appreciate how commited to Europe they are. Were there news about that, you damn right I'd post it with a smile on my face.

Whether you like Summa or hate him, I ain't Summa. Summa is Summa. Jim is... well, who the fuck IS Jim Sterling?
aborto thefetus's Avatar - Comment posted on 05/20/2007 18:40
aborto thefetus
@IM OK
I wouldn't be complainin' to much, As long as someone balances out the wii/ps3 hate I'm fine with it. It wasn't that much like Summa in that it didn't have an I'm right your wrong attitude.
I don't like it when things are two one sided, as long as there is someone balancing out Summa's gibberish by attacking another console besides the wii i'm fine with it.
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