NVIDIA and CCP announced at the CCP keynote today that EVE players will be able to buy a GTX 560 high-end graphics card with in-game currency. How much will this cost players? Just 20 PLEX, and that includes shipping too.
In-game currency to buy a real world good? It's pretty crazy, and something I hope to see happen more.
[Editor's note: As some readers point out, you use real money to buy PLEX, but you can also use the in-game currency, ISK, to obtain PLEX as well.]