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ESRB censors Dead Island logo photo

It seems crazy to me that the ESRB has the power to censor logos and box art, but they certainly have the power. They did it with Left 4 Dead 2, and now they're doing it with Dead Island. Having a cool image means nothing when there are sensibilities to protect!

The original logo features the silhouette of a corpse hanging from a palm tree. The new North American logo just has a regular zombie shambling along instead. It seems that Europe will get the unaltered version. 

The issue probably stems from the fact that the original logo is not implicitly a zombie. It could look like a suicide -- or worse -- a lynching. I guess we'll find out when European kids start hanging themselves from street lights of burning crosses in people's yards ... because game logos can make that happen. 

The edit seems silly and pointless to me, but whatever. So long as the game itself remains intact they can demand a unicorn's anus on the box.

The ESRB strikes again, Dead Island logo censored [Rely On Horror]

LAUNCH GALLERY (1 IMAGES)
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92 comments | showing # 1 to 50
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next 50 comments

Epic-Kx's Avatar - Comment posted on 03/22/2011 08:23
Epic-Kx
ESRB didnt censor the L4D2 logo. them germans did.

Also, somewhat good call?
Fossegrim's Avatar - Comment posted on 03/22/2011 08:24
Fossegrim
"[...] burning crosses in people's yards" ? We do that all the time over here in Germany. Hanging ourselves from street lights not so much though.

Reminds me of my "Triumph of Death" Shirt from Hellhammer.
Darckcloud723's Avatar - Comment posted on 03/22/2011 08:25
Darckcloud723
Don't let kids watch CSI or NCIS, they will see al kinds of ways to kill themselves or others
KingSigy's Avatar - Comment posted on 03/22/2011 08:26
KingSigy
Well, why not? Someone would have claimed it racist and we'd have a shitstorm to deal with. I thought it was compelling box art, but whatever. Better safe than sorry.
AceFlibble's Avatar - Comment posted on 03/22/2011 08:27
AceFlibble
I see the logic here. 'S a fair enough call, in my book.
ShotgunDiplom4t's Avatar - Comment posted on 03/22/2011 08:30
ShotgunDiplom4t
How is that a good call? All it comes off as is pathetic stupidity. Oh no, that box art depicts suIcide! Let's censor it and pretend that things like that don't happen. The ESRB, and society in general, needs to nut the hell up. Covering up the ugliness of real life is futile.
Phawx's Avatar - Comment posted on 03/22/2011 08:32
Phawx
I think the point Jim is trying to make is a logo with someone hanging doesn't cause or stop lynching from happening.

Though I do have a rock that prevents tigers from coming around. Do you see any tigers around you? Consider yourselves lucky I had this rock.
Bobthecatlol's Avatar - Comment posted on 03/22/2011 08:33
Bobthecatlol
I can see the reasoning behind why they would censor the logo, nothing major has been lost in the process so it's no big deal.
karkarias77's Avatar - Comment posted on 03/22/2011 08:35
karkarias77
I can understand this censorship in the U.S. I've seen a few American articles where the author describes the word lynched as being viewed as a direct reference to the KKK and racism etc...Has that been your experience Jim?

Being a Brit, I've often heard the phrase 'I couldn't do that! I'd be lynched!' used in a comical way and it doesn't bother me in the slightest.

On a different note I actually think the strung up 'thing' looks a bit odd since it doesn't make much sense. I'm presuming nobody would kill a zombie by hanging it. So it's a person? Who killed themselves rather than be eaten? From a flimsy branch of a small palm tree?

Maybe another letter should have been used. The E? You could have a traditional arms out zombie. Arms for the top part, long feet for the bottom part. I don't what could be the middle 'sticky out' bit though....;)
Davros's Avatar - Comment posted on 03/22/2011 08:37
Davros
Sigh, over-reacting nonsence, guess its that the box-art is viewable by everyone ( even if the content isn't ).
ShotgunDiplom4t's Avatar - Comment posted on 03/22/2011 08:39
ShotgunDiplom4t
Nothing major except the freedom of expression that's lost when nanny groups like the ESRB decided that material will offend whiny cunts and cause people who like to use rascism as a crutch to start on the warpath to satisfy their need to perpetuate prejudices in order to validate themselves. That's a BIG problem.
Sir Legendhead's Avatar - Comment posted on 03/22/2011 08:40
Sir Legendhead
Censorship sucks but then again, putting the original art on Wal-mart shelves in middle Tennessee might not have been such a great idea either.
PersonalityXero's Avatar - Comment posted on 03/22/2011 08:46
PersonalityXero
It's funny how video game box art gets edited while most cop shows go in to graphic detail about a victims' death. Welcome to the good ol' Double Standard Ranch!
Sexualchocolate's Avatar - Comment posted on 03/22/2011 08:53
Sexualchocolate
Whoo unaltered version fro Europe.

It's the small victories...
KamikazeCactuar's Avatar - Comment posted on 03/22/2011 08:56
KamikazeCactuar
So some of you really don't see a problem with a person hanging from a tree? Really?
Popyman's Avatar - Comment posted on 03/22/2011 08:59
Popyman
Damn, I didn't even look closely at that logo! That REALLY sucks, that first one is pretty amazing.
ShotgunDiplom4t's Avatar - Comment posted on 03/22/2011 09:00
ShotgunDiplom4t
What? Youre gonna tell us that because it's a SHILOUETTE of a person hanging that it's automatically a race issue?
ErrolGames's Avatar - Comment posted on 03/22/2011 09:00
ErrolGames
First it was the trailer that had nothing to do with the game now it's the logo. This game is probably going to suck. You heard it first
aZZmodan's Avatar - Comment posted on 03/22/2011 09:02
aZZmodan
Americans.... What can you do...?
DV2FOX's Avatar - Comment posted on 03/22/2011 09:04
DV2FOX
FUCK YES....i prefer the new censored logo than the original..thanks to Dtoid's explanation
NoJ87's Avatar - Comment posted on 03/22/2011 09:05
NoJ87
The new logo doesn't look bad, but the original was better. No good reason to change it, IMO.
aZZmodan's Avatar - Comment posted on 03/22/2011 09:06
aZZmodan
Also, ban explosions: Someone may have been hurt. Also, blood: Where did it come from? Someone got hurt. Also: racing cars. They may hurt someone. Also, guns. Guns hurt people. Also, mellow-looking individuals: Love hurts.
Efromaniac's Avatar - Comment posted on 03/22/2011 09:07
Efromaniac
Probably the whole game wont make it to Australia. So I wouldn't complain about the logo.....
Sonic9jct's Avatar - Comment posted on 03/22/2011 09:07
Sonic9jct
@ShotgunDiplom4t
You can lynch someone without them being black... that's where the ESRB is right. People jump to conclusions. And if YOU, someone who doesn't seem to be bothereed by that, jumps to the conclusion that its could have a racial connotation, whats gonna happen when some stupid local media outlet makes that same mental leap too?
PirateGuy's Avatar - Comment posted on 03/22/2011 09:14
PirateGuy
I'll just get it through Steam or something so I won't have to worry about the box art, and if the in-game logo is changed, guess what? I'll just mod it! :D
PirateGuy's Avatar - Comment posted on 03/22/2011 09:15
PirateGuy
The censored logo looks like shit, by the way.
d20gamer's Avatar - Comment posted on 03/22/2011 09:20
d20gamer
Epic, facepalm. The amount of censorship creeping into games is bothering me.
DtoidMidwest's Avatar - Comment posted on 03/22/2011 09:23
DtoidMidwest
Print original box art> place in box.

But yea, fuck censorship.
The Sama's Avatar - Comment posted on 03/22/2011 09:29
The Sama
I really don't get how the ESRB can do this, seeing as complying with it is mandatory, is it not?
ShotgunDiplom4t's Avatar - Comment posted on 03/22/2011 09:31
ShotgunDiplom4t
@Sonic

You're right, I'm not "bothereed" by that, because it's a fucking picture. The world is an ugly place. I've gotten over that. And no, I don't see ANY racial connotations. I was saying that the media and people like Jesse Jackson, who will slap the race stamp on ANY issue just so they can stick their nose in and make some publicity, will take it as that. I could give a fuck less about the fact that people of any skin color can be targeted for being strung up. Censoring it doesn't change the fact that it happens, and censorship like this is enabling people who use racism and controversy as a scare tactic to gain more ground. That kind behavior needs censorship, not fucking box art.
Stigmeyer's Avatar - Comment posted on 03/22/2011 09:37
Stigmeyer
Who or what exactly are they protecting us from? We have so much violence all over the place not only in movies and games but in the NIGHTLY NEWS which anyone can watch. They even censored the cover of Demon's Souls which (on the Japanese edition) shows some poor knight clearly dead or dying with a bunch of arrows piercing his corpse. However I can still watch regular TV and be assaulted by images of death and destruction and I can still read books with untold amounts of horrific violence. Censorship and double-standards are making my time in America very annoying indeed.
Tubatic's Avatar - Comment posted on 03/22/2011 09:47
Tubatic
Strange fruit indeed.
schuylerv's Avatar - Comment posted on 03/22/2011 09:47
schuylerv
seeing stuff like that freaked me out when I was a little kid, since the logo is going to be used to advertise it all over the place I would say the change is a good idea
sirspy's Avatar - Comment posted on 03/22/2011 09:49
sirspy
I think it looks like a lynched zombie.
ShotgunDiplom4t's Avatar - Comment posted on 03/22/2011 09:50
ShotgunDiplom4t
@Stig

It's be because mass media is an uncontrollable monster that does whatever it likes, and the same people who plug themselves into it every damn day want to demonize video games because they know NOTHING about them, and therefore they must be bad. It's the worst kind of double standard.
Angus R Chen's Avatar - Comment posted on 03/22/2011 09:51
Angus R Chen
Okay. I understand that all of you have concerns about the censorship and have a small understanding of the race issue. But what you fail to realize are the implications such an image holds. I won't go into the details of the situation here, but the comments you have all made seem very ignorant. Not only is the image of a hanged person from a tree redolent of the United States Jim Crow era, but even the use of zombies in media has conveyed societal fears about the "othered" races. I strongly suggest that you all read up on literature concerning lynchings, Jim Crow, and zombies and Haitians.

Finally, saying that there is no racial connotation associated with a lynching is like saying that a picture of a bunch of dead people in a gas chamber has nothing to do with Jews. Personally, I find the image and the comments made here offensive. Even if the artist did not mean for the image to have any racial associations, there is an entire history of hate that the image becomes a participant of - whether the intent was racist or not. Words or images by themselves really have no meaning, it's where, and how, they're placed that allows us to create a certain interpretation. I think you all need to challenge exactly how you're looking at the image and what it would mean in the United States of America.
KamikazeCactuar's Avatar - Comment posted on 03/22/2011 09:59
KamikazeCactuar
@Angus R Chen

Took the words right outta my mouth.
aZZmodan's Avatar - Comment posted on 03/22/2011 10:01
aZZmodan
Look, by that same logic, it would not be allowed to depict any banner, colors or uniform of any army in the history of the world as they all have been, somewhere along they way, implicated in war crimes or crimes against humanity. Come to think of it, killing other people is a crime against humanity in itself, all other circumstances no-withstanding, but that's another issue altogether.
Noir Trilby's Avatar - Comment posted on 03/22/2011 10:03
Noir Trilby
It's a damn good thing they don't have a life sized Dead Island logo with a palm tree and a missing "I", otherwise I'd hang myself right now!
prrulz's Avatar - Comment posted on 03/22/2011 10:03
prrulz
@ Angus

I think the point Jim is making is that people have to learn to be offended. A film like Irreversible is allowed to have a ten minute long rape scene but video games aren't allowed to have a hanged man in a logo. When Irreversible came out, many critics and audience members left the theater in disgust and labeled it as misogynistic but there were very few attempts to censor it. The cover isn't made to desensitize you; it's made to give you a certain emotion. Jim's point seems more to be that people step on video games like this and that it's totally acceptable in society to do so.
tomothy25's Avatar - Comment posted on 03/22/2011 10:04
tomothy25
A few months ago, a girl was raped under a bridge near where I live and found dead the next morning.

A couple of weeks back, two drug dealers got into a fight on the road next to mine and one was shot.

Last night, two guys attacked some poor bloke not far from my house and stabbed in the head, and this morning my street (which is a very busy road with a large number of kids living here) had been cordoned off by the police and scenes of crime officers.

Thank fuck this box art was censored though. That was some seriously offensive shit right there.

(Actually I live in England so it's not a huge deal for me, but it sucks for you guys in America.)
ShotgunDiplom4t's Avatar - Comment posted on 03/22/2011 10:06
ShotgunDiplom4t
@Angus

You know what's great? People like you only perpetuate those racial connotations. It's a fucking game about zombies. It has nothing to do with race or mankinds history of violence. But people like you constantly search for meanings that are NOT THERE. Way to go. Youre helping contribute to the use of race as a weapon against freedom of expression.
aZZmodan's Avatar - Comment posted on 03/22/2011 10:07
aZZmodan
Lets take a little test here: The depiction of a Spanish armada off a coast inhabited by natives. Should it be censored? After all, the conquest of the new world is the largest genocide in the history of genocides. What does THAT mean in the USA?
aZZmodan's Avatar - Comment posted on 03/22/2011 10:14
aZZmodan
The point I am trying to make is that, some people will get offended anyway by whatever they find offensive. It does not mean that what offended them is offending. In that case all it means is that the ESRB thinks that a significant amount of people (although exactly how would you define "significant" and "people" is beyond me) would be in danger of finding this offensive. Which is off-course bollocks.
ShotgunDiplom4t's Avatar - Comment posted on 03/22/2011 10:14
ShotgunDiplom4t
@Angus

Oh, yeah, and the emotion that the cover is meant to elicit in you also has NOTHING to do with race. It's meant to show the inherent hopelessness that would come should such horrorific events like watching your loved ones turn into necrotic monsters brings. It's showing that someone k that situation would rather kill themselves than face such a horrible satire of reality. Race comes into play nowhere, so your arguement is even more flimsy and only serves to the issue.
The Pat Man's Avatar - Comment posted on 03/22/2011 10:17
The Pat Man
I'm pretty sure VGboxart will come out with a printable uncensored logo at some point. So I don't think it's that huge of a deal.
ShotgunDiplom4t's Avatar - Comment posted on 03/22/2011 10:17
ShotgunDiplom4t
I take that back. We live in a world full of monstrosities masquerading as humans. THIS world is a satire. A zombie apocalypse would merely be explaining the joke.
aZZmodan's Avatar - Comment posted on 03/22/2011 10:19
aZZmodan
@ShotgunDiplom4t
You my friend, are my new hero.
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