*ESA: In-game advertising will increase rapidly
[ x ] remove ads and scale site to 1080p+
[ x ] remove the ads & get mobile premium
pay whatever you want to upgrade
 
 

ESA: In-game advertising will increase rapidly

1:00 PM on 10.03.2011  ·  Jim Sterling@JimSterling
0

The Entertainment Software Association is using a new report by DFC intelligent to declare that in-game advertising will grow at a swift pace in order to reach the 72% of Americans now said to be playing. 

DFC says that companies spent over $1 billion on game-centric advertising (including promotional tie-ins and the like) in North America last year, and that investment figures could double by 2014. With motor companies, beverage producers and even the army getting in on in-game product placement, you can look forward to your favorite videogame characters following Nathan Drake into the realm of corporate whorism

DFC analyst Michael Goodman says that companies aren't exploiting games enough, and need to ramp up their efforts to sell shit to gamers: "Video games have reached beyond adolescent males into a mainstream entertainment medium that touches every segment of the population. Despite this, advertisers continue to underutilize video games as an advertising vehicle."

I don't suppose that, if we buy a game full of ads, we'll get some of that $60 MSRP shaved off, will we? Oh, what's that? No? Oh ... okay then. 

REPORT CLAIMS IN-GAME ADVERTISING TO INCREASE RAPIDLY [New Game Network]

 
 

Enlighten an uninformed cougar: FacebookTwitterRedditEmail
 

#Advertising #Industry Bull #Money #The almighty dollar
 
 
 
[x] advertisement
 
 


Jim SterlingFormer Reviews Editor // Profile & Disclosures
Fronts12537Blogs 194Following42Followers1559

Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more
Trending on Destructoid:

 
 


Join the robot army! We're a family-owned site, updating multiple times a day (since 2006!) thanks to our Huge Members

User Avatar
King Calamity


Since 7:41 AM on 02.04.2016

ArrestedDeveloper
ArrestedDeveloper


Since 2:45 PM on 11.14.2006

aKIBa55
aKIBa55


Since 3:15 PM on 06.21.2011

tangyrobot
tangyrobot


Since 12:30 AM on 08.21.2009

 

Please login (or) make a quick account (free)
to view and post comments.





Three day old threads are only visible to verified humans - this helps our small community management team stay on top of spam

Sorry for the extra step!