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Epic's Capps joins the 'noble' fight against used games, suggests bad idea photo

The games industry continues to complain about second-hand games, and this time Epic Games man Michael Capps has chipped in to reiterate how big an issue this is for people that like money. Capps suggests the industry will take steps to combat this problem, bringing up the dodgy use of DLC as a honeytrap.

"I think DLC will be increasing in scope just because in the US we really need to make strides against the second-hand market," explains Capps. "The secondary market is a huge issue in the United States. Our primary retailer makes the majority of its money off of secondary sales, and so you’re starting to see games taking proactive steps toward that by… if you buy the retail version you get the unlock code."

I’ve talked to some developers who are saying 'If you want to fight the final boss you go online and pay USD 20, but if you bought the retail version you got it for free'. We don’t make any money when someone rents it, and we don’t make any money when someone buys it used - way more than twice as many people played Gears than bought it."

See, now while I believe DLC incentives are actually a good idea if they are true rewards, the idea of deliberately crippling a game and including DLC as a means of completion rather than enhancement is lazy and disgusting. What Capps is suggesting, that a game's final boss will basically be a form of DLC, is ridiculous and, in my opinion, an abuse of what downloadable content could and should be. Not to mention the people whose consoles aren't connected to the Internet. I think Epic's use of downloadable maps in Gears 2 was a good thing. I think the extreme that he is suggesting, however, is disgraceful.

Reward your gamers for being loyal customers. Don't make them download the game's conclusion. Why can't game makers get it into their skulls that customer loyalty should be rewarded rather than simply expected?


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64 comments | showing # 1 to 50

the Golden Avatar's Avatar
the Golden Avatar at 11/10/2008 09:04
That is some insane bullshit right there.
Tron's Avatar
Tron at 11/10/2008 09:06
Hopefully this sentiment is shared by just a few developers. Otherwise, I might have to go outside to have fun.
CarlCastello's Avatar
CarlCastello at 11/10/2008 09:08
What a bullshit ridiculous idea. Have I ever told you guys how much I hate the world?
skankerzero's Avatar
skankerzero at 11/10/2008 09:09
I'm a dev, and I think this is a horrible idea.
Origim's Avatar
Origim at 11/10/2008 09:12
Making critical parts of the game DLC is definite BS. Still I am not suprised to here more developers complaining about the second hand market. Given the current economic situation in the world I'm betting we here more complaining like this in the future.
Grimhound's Avatar
Grimhound at 11/10/2008 09:12
Epic has been slowly slipping into the abyss as far as I'm concerned. No PC version of Gears 2 because they're afraid of piracy is bullshit.
Rucksack's Avatar
Rucksack at 11/10/2008 09:17
Mmmmm....I love the smell of unchecked capitalism in the morning.
benjaxez's Avatar
benjaxez at 11/10/2008 09:17
This is just horrible, I mean if a game was really good I doubt anyone would trade-in their copy or even rent the game.
Necros's Avatar
Necros at 11/10/2008 09:17
Look, I understand the used market is cutting into sales, and believe me, despite wanting a cheaper pricepoint, I have no desire to give my money to Gamestop instead of the people who made the game. And I have to praise EA, Microsoft, and Sony for finding ways to get you to buy games new and at launch like Burnout Paradise, Rock Band 2, Gears of War 2, and LittleBigPlanet and get exclusive content for buying it early/new or prevent you from trading it in because either they keep giving you free DLC (Paradise) or you don't want to have wasted your money on extra DLC (Rock Band 2). It got me to pick up two games this fall I wasn't even planning on getting right away or new.

But: If I have to buy a game new to unlock the final boss, that is going to be bullshit and I am not going to buy your game period. Tread carefully, developers.
JustLikeBuck's Avatar
JustLikeBuck at 11/10/2008 09:20
I like how it's our fault the retailers happily buy back our games and sell them for a few £ less than retail.

Since going after the retailers would bite the hand that feeds them, they come after us.

Sure the video/dvd market has rental versions. Not a bad idea, but then dvds don't cost £30-40, and yet the good ones have better "re-playability" than most games.

I don't know how many times I've watched The Big Lebowski, certainly a longer combined time than Unreal Tournament.
Syn's Avatar
Syn at 11/10/2008 09:24
ugh, and people wonder why I envy the dead. If shit keeps going this way I'm going to have to find something besides video games to occupy my time.
Monodi's Avatar
Monodi at 11/10/2008 09:27
So let me get this straight. You get to buy a game and then you gotta give more money for the whole game? What?
MF DOOM's Avatar
MF DOOM at 11/10/2008 09:29
This is a bunch of corporate bullshit. These are multimillion dollar companies complaining about each dime and penny while real people are struggling to pay there mortgage let alone keep/get a job.
Mxyzptlk's Avatar
Mxyzptlk at 11/10/2008 09:31
Terrible idea. I like the idea of giving DLC incentives to encourage gamers to skip the secondhand market, but the game should still be complete. Extra multiplayer maps, skins, bonus modes, sure. Cutting out part of the single player campaign? Welcome to boycott town.
Captain Morgan's Avatar
Captain Morgan at 11/10/2008 09:33
Yea great idea, lets ruin a game so that the consumer has to buy the new copy and all hope for future gamers are ruined.
scsitransfer's Avatar
scsitransfer at 11/10/2008 09:36
You don't see movie companies bitching about used sales and rentals do you? what about CAR companies want to talk about percentage of people who buy a new car compared to used. WTF?! I used to respect epic as my favorite game company (not because of gears I've loved them since Jill of the jungle in 1994) ub not after statements like that. I think he needs to read up on stardocks 10 rules again.
Kyosji's Avatar
Kyosji at 11/10/2008 09:41
Ok, do they realize that game retailers make nearly $0 off of selling new games? Gamestop only makes 1-2$ off of new sales and once that game drops in price the store takes the hit. nearly all of a game retailers income comes from used profits. If they go through with this idea, they are going to lose more money then they relize because I KNOW that companies like EB/Gamestop will shut down because of lack of sales.

Ontop of all this bullshit, do they realize that maybe people have a hard time paying $60 for a game, and rather pay $40 for it. If they take away the ability for me to purchase used games, they will utterly KILL the console and make PC the dominate system (Which I really do not mind, I rather play PC games)

Maybe if they make theri games $30, charge the store $20, and reduce the amount of price drops it could work, but if they do this there will be no profits made for the retailers that sell there games, and would ultimately go out of buisness, or drop them all together.
Drack48's Avatar
Drack48 at 11/10/2008 09:42
So I'm suppossed to feel bad that I rented Gears 2 because I didn't have the $65 laying around to buy the thing? Fuck off.

God damn if games were resonably priced, they would sell twice as much and destory the used game market that admittedly is very shady.

$34.99 or even $39.99 seems to be the sweet spot..make it happen please
Timmeh's Avatar
Timmeh at 11/10/2008 09:43
And yet, if this was implemented you can guarantee the majority of people would go on buying the game just the same, as seen countless times with 'major' issues with games that go on to be bestsellers.

Hell, I've never been that interested in renting games from any of these online places, but that's exactly what I'm looking into right now. I'm sick of paying £40+ for a game that I'll have done and dusted in a few hours/days. How about some value for money? Why is it none of these scumsucking grinches suggest offering value for money and customer satisfaction as incentives to buy new?

I can see myself dropping gaming altogether as a pastime soon, I'm tired of the utter disdain these people show their audience while sitting on Scrooge McDuck-esque piles of money.

This guy needs to be fed a nice tasty shit sandwich so he gets a better idea what we have to put up with.
RestingSound's Avatar
RestingSound at 11/10/2008 09:45
It's a business Jim. People aren't making games to make your life more complete, they are making them to get your money. What would be so bad about these developers that make things you love so much making more money? Are you worried they could make more games? Worried they could expand the industry further?

I'm not even saying its morally wrong to buy used games. I've done it, if I'm in a store and I see a game for $50 and the same game for $35 I'm gonna buy the cheaper one. The industry is just getting smart enough to stop that.

And as for "this isn't the way DLC should be used" that is ridiculous, anyone who thinks DLC isn't solely a way to milk more money out of consumers is a fool. Even if they give you something cheap or free they are only doing that to build brand loyalty, not because they like you.

Grow up, stop whining, STFUAJPG.
Doctor Payne's Avatar
Doctor Payne at 11/10/2008 09:46
I think the most irritating part of this is the statement that "way more than twice as many people played Gears than bought it." No, you fucking cock, we all bought it, we just didn't buy it from YOU. I wasn't aware that engaging in a monetary transaction with someone other than Epic Games had suddenly become the equivalent of theft.
Kyosji's Avatar
Kyosji at 11/10/2008 09:47
@Drack

It's not shady, you have to understand that companies like gamestop do not make profits off of new games. They make maybe $2 off of a new sale, and once that developers company decides to drop its MSRP, the retailers take the hit. I remember how much bullshit I heard from my friends @ SwapUSA. They bought 150 copys of some crappy yugiyo game for ~48$ and 3 days later they dropped the price to $20. Basically killed them
Jim Sterling's Avatar
Jim Sterling at 11/10/2008 09:51
RestingSound:

No, it's the developers and publishers that need to grow up. It works both ways. The publishers don't make money from second-hand sales. The retailers don't make money from NEW sales. We can both argue "it's a business."

But the issue here is the entitlement complex that game makers have. Like they charge $60 for a game and DEMAND complete customer loyalty with no guarantee of a quality product, customer support or, in the case of EA, even trust.

You know who never bitches about used sales or piracy? Valve. Why? Because Valve is one of the most respected and loved publishes in this industry, and they treat their customers with respect. People are loyal to Valve because Valve earned it and didn't demand it. Nobody is loyal to EA or Microsoft. They do nothing but treat their customers as a contemptible necessity.
Kyosji's Avatar
Kyosji at 11/10/2008 09:58
Exactly Jim. Also, I wonder if they realize that in the chunk of people that bought their games new, that they most likely traded in alot of games to actually BUY it. So in a sence, used sales helped them make a profit in NEW sales
Brocklesocks's Avatar
Brocklesocks at 11/10/2008 10:04
Yeah, Epic. Go ahead and do that. I'll make sure that I never buy any games, and EXCLUSIVELY download pirated versions from that point forward. Not a joke.
Judas's Avatar
Judas at 11/10/2008 10:04
The solution is really simple. Do like the car industry. Buy back your used games with a voucher included in the retail game explaining the program. Then under cut your software sales outlets by selling direct with guarantees.

Problem is, developers/publishers want to make money, not spend it to purchase their own product.

I'm for hire if anyone in the game publishing community needs a sound business model!
Kyosji's Avatar
Kyosji at 11/10/2008 10:11
Here's a business model. The economy is in the shitter, people are struggling to keep there jobs. Unemployment is at another all time high. The developers and publishers are living well and now they see that sales are dropping because people no longer have the money. Stop bitching about it, you're still making money, you still have a nice house, car and job, you're doing way better then the people you expect to pay 50-60$ for a game when they are lucky to even afford to live. If they go through with a plan like this it WILL destroy retailers, and companies like EB/Gamestop (which is one of the largest sellers of your games) will be forced to close their stores and lay off their employees. By doing that not only will you lose a huge ass chunk of your sales by shutting down the stores that actually SELL your games, making you lose even MORE money that you're complaining about now, you will be solely responsible for taking away the jobs of tens of thousands, if not more, people.

Sick greedy bastards.
OutrageousToob's Avatar
OutrageousToob at 11/10/2008 10:13
I've said it before and I'll say it again... This gargantuan boner everyone has for DLC (all shapes and sizes) is going to cost the industry. As long as the devs and publishers realize that people are willing to download software, the more they're going to push for it, and the more control over the product you purchased they are ultimately going to have.
Narishma's Avatar
Narishma at 11/10/2008 10:18
Here's the solution to their problem: release the game on Steam. This way you can't sell it when you are done with it.

But of course everyone knows only pirates play games on PC.
Kyosji's Avatar
Kyosji at 11/10/2008 10:18
outrage the point was they want to sell you half a game, not extra stuff. Basically if you want to fight the final boss or whatever to actually finish single player, you have to pay extra for them to unlock it
Kaspar's Avatar
Kaspar at 11/10/2008 10:24
I still can't understand - How the fuck is it in any way your business, how the retailer makes his fucking money.

He paid for your game just STFU and let it go unless you want to start opening a chain of gamestores with no rentals.

Good luck with that.
Kyosji's Avatar
Kyosji at 11/10/2008 10:24
"And with Epic's comments the world split in half, and there was an epic battle for domanance. Then EPIC realized that if they pull this off, they will be more hated than EA, and there would be no comming back from it. They have realized, it is time to eat butter beans"
Syn's Avatar
Syn at 11/10/2008 10:31
@RestingSound: are you defending the notion of companies releasing incomplete games and charging you additional money on top of the $60+ so that you are able to complete it? Are you high? Maybe you need to be high? You're telling us not to complain about this?

YOU WANT TO PAY FULL PRICE FOR AN INCOMPLETE PRODUCT!? WHAT THE FUCK IS WRONG WITH YOU!
hjd uk's Avatar
hjd uk at 11/10/2008 10:32
Stupid , stupid, stupid idea. Its like tearing the last chaper out of a book when you sell it to a secondhand-bookstore. Or buying a CD and not getting the choruses until you send off your bank details.

Anyway, Isnt this just the same as releasing a demo and activating the full game online?

What pisses me off the most is that this isnt even about piracy, second hand purchases are completely legal.
Greedy arseholes.
Timmeh's Avatar
Timmeh at 11/10/2008 10:39
@juggernaut: Lamborghinis? Come on, how can you expect the board of directors to buy themselves a fleet of private jets with all those people renting or buying used? Be reasonable.

You wouldn't want them suffering the trauma of jet-envy when their friends turn up in a shiny new Gulfstream G650 and they're still rocking a GV or something would you?
CelicaCrazed's Avatar
CelicaCrazed at 11/10/2008 10:44
If developers are upset with places like Gamestop and EB Games selling preowned versions of their games, why do they keep supplying them with "new" versions?? Why not sell exclusively through places such as Walmart and Best Buy or other places that don't sell used products???
falinter's Avatar
falinter at 11/10/2008 10:44
Also, why can't they get it through their heads that every other market has second hand sales and rentals, what makes them so special that they need to combat it?
Professor Pew's Avatar
Professor Pew at 11/10/2008 11:04
I'm just gonna agree with Juggernaut's calm rhetoric.
king3vbo's Avatar
king3vbo at 11/10/2008 11:04
Worst idea ever
el_chack's Avatar
el_chack at 11/10/2008 11:13
Content restriction is just bullshit. I didn't buy Spore (although I wanted it badly) because of stupid DRM.

When it comes about console games, sometimes I buy brand new games (Smash Bros. Brawl, Mario Kart Wii, Xbox 360 GTA IV, Mass Effect, Phoenix Wright, Pokémon Diamond...)

When a game shows me what I want in a game, I don't hesitate and buy it brand new (even on its launch day).

I also buy used games. Why? Because they're cheaper, specially in my country where retailers use to increase price by 150% (a Xbox 360 game for almost $90, go to hell!).

I also buy original, brande new PC games, when such games worth its price.
dgschrei's Avatar
dgschrei at 11/10/2008 11:14
Jim I think I will have to kick back into reality. The reason Valve does not complain about second-hand sales is not because their customers are so loyal and because they treat them with respect.
If anything Valve are the worst of the bunch because they already developed the perfect way to eliminate the second-hand market and it is called Steam. Once you download a game with Steam you're stuck with it and you still payed full price although Valve didn't even have to produce the disc.
And don't you tell me now that Steam does not work with the consoles. Valve couldn't care less about that. Their games are traditionall very PC-heavy and the PC is where Valve gains it's most income because they: a) do not have to pay licensing fees on the PC
b) most of their fanbase comes from the PC and PC-gamers usually stick with their superior platform (strictly speaking about raw graphical power).
So don't tell me that Valve is the nicest developer our there, they are not.
power-glove's Avatar
power-glove at 11/10/2008 11:15
Um...Capps did not make that suggestion. He was referring to what other developers were talking about.
TewDee's Avatar
TewDee at 11/10/2008 11:16
If anything like this gets implemented, I'm throwing my 360 out of a window and never buying console again. This is bullshit that if I buy used, I get boned over. It's as bad as PC copy protection.
fetusmilk's Avatar
fetusmilk at 11/10/2008 11:16
how about completing a game before its release and not adding "DLC" that could have very well been in the game from the start, so that we might actually want to buy it new because the game had no bugs in it and worked on day one..
Necros's Avatar
Necros at 11/10/2008 11:17
@ RestingSound

What's so bad is that, as technology improves and gaming becomes more mainstream, maybe our hobby should become affordable. DVDs are cheap enough to be a commodity, while games are so expensive that any non-blockbuster title will inevitably wind up costing a premium on eBay because of small print runs to maximize returns on a costly niche title. Making the consumer pay even more money for a complete game when a game is so expensive in the first place is ridiculous. There's no backing down from my hobby now, but if I was at all financially sound in the head, I would have picked up movies as my obsession years ago, just for all the money it would save me.

Added DLC can be wonderful thing for the consumer, as seen in the case of Valve and Epic back on Gears 1, who were forced to charge initially by MS but let them go free as soon as they could. Sure, Harmonix is making tons of cash from Rock Band, but it can't be much of a profit per song, considering an iTunes download is $1 and that leaves only one more dollar with which to add lots of note charting, tune animations, certify, and make a bit of profit. While some DLC is just shameless money grabbing, and it's certainly all for profit, it's just another form of developers continuing support for a title and giving you the option to give it new life. PC gamers have been familiar with a different form of this notion for years.

@ CelicaCrazed

Because unless you're a big player like Microsoft or EA, no Best Buy customer is going to give two shits about your creative near-indie game or your obscure Japanese RPG series. Plus, I'm sure games like Persona would go over wonderfully at Walmart.

@ falinter

Keep in mind that the used DVD market is a difference of, what, $10 off a $20 DVD, while used games cut into a $60 profit much more, not to mention the fact that games are more costly in general, especially since it's not like they make money in theaters before being purchasable in a store. Not justifying anything, just felt like pointing out something.
Necros's Avatar
Necros at 11/10/2008 11:18
@ RestingSound

What's so bad is that, as technology improves and gaming becomes more mainstream, maybe our hobby should become affordable. DVDs are cheap enough to be a commodity, while games are so expensive that any non-blockbuster title will inevitably wind up costing a premium on eBay because of small print runs to maximize returns on a costly niche title. Making the consumer pay even more money for a complete game when a game is so expensive in the first place is ridiculous. There's no backing down from my hobby now, but if I was at all financially sound in the head, I would have picked up movies as my obsession years ago, just for all the money it would save me.

@ CelicaCrazed

Because unless you're a big player like Microsoft or EA, no Best Buy customer is going to care at all about your creative near-indie game or your obscure Japanese RPG series. Plus, I'm sure games like Persona would go over wonderfully at Walmart.

@ falinter

Keep in mind that the used DVD market is a difference of, what, $10 off a $20 DVD, while used games cut into a $60 profit much more, not to mention the fact that games are more costly in general, especially since it's not like they make money in theaters before being purchasable in a store. Not justifying anything, just felt like pointing out something.
Demtor's Avatar
Demtor at 11/10/2008 11:18
DLC has the power to turn into quite an evil beast if thats the way they wanted to take things. But hey, if paying for DLC to beat bosses somehow gets me a 2D HD Castlevania on my PS3... I'm game. Sign me the fuck up >:-)

That would be just one of a few game series that I could see myself biting the bullet for if thats what it came down to. I doubt it will ever come to that, but I'm just saying.
Drack48's Avatar
Drack48 at 11/10/2008 11:18
@kyosji

I don't mean to say all used game selling is shady, but the way it's conducted at EB and gamestop is shameful. When the game is sold new for $59 and they buy it back at $25 then sell it for $54 that is shady in my book.

The solution is too comlicated for my simple brain, but maybe one day we will have a unified gaming system like the PC and games will be $25 a pop because way more pople have the technology to play them..
Necros's Avatar
Necros at 11/10/2008 11:20
Urgh...apologies for a repost, saw that the post wasn't there and just removed a section to try and get it to post.
Jim Sterling's Avatar
Jim Sterling at 11/10/2008 11:20
power-glove:

Yes, he clearly states that he's "heard developers" say it, but his statement is a suggestion of the way forward.
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