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Epic defends Sony's refusal to drop PS3 price photo

Sony may have put a few industry noses out of joint by refusing to lower the PlayStation 3 price, but the platform holder has won itself at least one unlikely ally -- Epic's Mark Rein, who believes that dropping the price would have been the wrong decision for Sony to make this year.

"The truth is Sony has had a difficult year and I think they had to do what they had to do to try to be profitable," he explains. "They have their own financial issues to solve and lowering the price of the console would probably have made their situation worse. They will get around to it in their own good time. If you're willing to look at this as a long-term play, they're going to be just fine."

Mark Rein also pointed out an interesting fact about the current generation, pointing to a reason why we're nowhere near ready for a new bunch of consoles:

"Over half the users who played Gears of War 2 so far do not have HDTVs," he said. "Of the systems that are out there now, the majority of them aren't plugged into HDTVs. So there's no way we're ready for the PlayStation 4 or the Xbox Whatever."

I've always said that Standard Definition is still called standard for a reason. It still boggles the mind how some developers (coughCapcomcough) keep putting tiny text in their videogames, despite the fact that half the gaming public can't read it.








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Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize. Likes PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3 Meet the rest of the team



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40 comments | showing # 1 to 40
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HarkanDeath's Avatar - Comment posted on 07/22/2009 20:04
HarkanDeath
congratz sony, you have less then a year untill your dead^^ it was nice knowing you for a whille
Kuwanjahbee's Avatar - Comment posted on 07/22/2009 20:08
Kuwanjahbee
i hated not having an hdtv. playing kingdom under fire was a nightmare. but i think that in the state of economy, a price drop would mean more accessibility for those looking for an outlet to get their mind off the economy.
Arkhon's Avatar - Comment posted on 07/22/2009 20:13
Arkhon
Yeah, I'm not ready for a new console, but not because of display. I won a 37" 1080p Sony Bravia in a raffle, so I'm good. I just can't afford a new console right now, and I don't want this current console cycle to end yet, with all these great games coming out.
Magesx's Avatar - Comment posted on 07/22/2009 20:14
Magesx
That...makes sense.
Genebeef's Avatar - Comment posted on 07/22/2009 20:15
Genebeef
what a neat article to post after natal says it uses the unreal engine, the same engine that runs crap on the ps3.

and as brlito already said: OF COURSE EPIC WANTS AN EXPENSIVE PS3, SO YOU WILL GO 360 OR PC INSTEAD
pedrovay2003's Avatar - Comment posted on 07/22/2009 20:16
pedrovay2003
Ah, here we go with the OMG SONY DIDN'T DROP THE PRICE THEY'RE GOING UNDER! bull. Gotta have the regular comments, I suppose.

As far as the price drop goes, there was already a huge one -- The console started out at $600, remember? Now, that was probably too high to begin with, but people seem to forget that the price was ever lowered at all.
CelicaCrazed's Avatar - Comment posted on 07/22/2009 20:19
CelicaCrazed
This is what Sony has been saying, or trying to say at least *sigh*, for some time.

Also I still do not have an HDTV. But I recently found out that my PC monitor can hook up with my PS3 so I am no longer in hurry to break the bank.
kavorka's Avatar - Comment posted on 07/22/2009 20:42
kavorka
fap fap fap fap fap fap fap
Catmurderer's Avatar - Comment posted on 07/22/2009 21:17
Catmurderer
INDUSTRY BULLSHIT
Crunshii's Avatar - Comment posted on 07/22/2009 21:28
Crunshii
I posted the PS3 Price drop... under $300... for the whiners...
Kalmah's Avatar - Comment posted on 07/22/2009 21:32
Kalmah
Xbox Whatever CONFIRMED for the future.
bobyoko's Avatar - Comment posted on 07/22/2009 21:37
bobyoko
so, if this tidbit about half of people with ps3 and 360 still owning standard def tv's is true, i don't want to hear another word about the wii's poor graphics. halo 3 looks like absolute garbage on standard def. this write up just convinced me to put off buying a new tv, yet again.

oh, and can we stop referring to these consoles as next gen yet?
DF's Avatar - Comment posted on 07/22/2009 22:04
DF
@bobyoko: We can't do that. Not until there are new consoles to get the title of "next gen" and then the consoles we do have get called "last gen" instead. There's no such thing as a "current gen" apparently. =P
Grandmas Boy's Avatar - Comment posted on 07/22/2009 22:29
Grandmas Boy
Just buy a Vizio. They're cheap but they work.

My 2 cents.
mrsatan's Avatar - Comment posted on 07/22/2009 23:12
mrsatan
They should start calling it "old-standard" def since Hi-def is the new standard. I couldn't stand playing new games on a crummy TV, might as well have a Wii.
Usedtabe's Avatar - Comment posted on 07/22/2009 23:15
Usedtabe
Maybe Epic should worry more about how to make their games work instead of console pricing.
Monodi's Avatar - Comment posted on 07/23/2009 00:08
Monodi
Hahahaha clever guys
whormongr's Avatar - Comment posted on 07/23/2009 01:23
whormongr
I agree on the definition argument- I am still playing on standard because let's face it, if you are some kid living with your parents and working a part time job, a nice new shiny flatscreen is the way to go, but if you are someone who has to work for your $ a thousand dollars is a lot more valuable.
Chronic Logic's Avatar - Comment posted on 07/23/2009 01:33
Chronic Logic
But Epic make 360 exclusive games! The mind boggles!
Midgetsnowman's Avatar - Comment posted on 07/23/2009 03:01
Midgetsnowman
I fail to see whats so horribly ugly about halo on a standard def tv. Its still worlds ahead of a wii on standard def. HD whores piss me off with their blatant tendency to spew bullshit.
Sexualchocolate's Avatar - Comment posted on 07/23/2009 03:51
Sexualchocolate
I can't believe so many people still play on SD??? What's the deal guys, HD TV's are not that expensive!! I got a really good deal on a 47" 1080p Phillips LCD and I fucking love it every day! PlayTV has an upscaler now too so even freeview looks fucking awsome.

This certainly says a lot for the slow(ish) uptake of Blu-ray - who needs blu-ray when you've still got a SD TV?!?! The people i know with HDTV's all have either PS3's or Blu-ray players.

I'd put money on the fact that PS3's are more often played on HD TV's than 360's. If you can afford a PS3, surely you can afford a HD TV!! However if mummy buys you a 360 with her welfare cheque, chances are she's not got a HD TV, specially not in your council house bedroom.

I'd be interested to see percentages for each console of HD and SD.
munkee's Avatar - Comment posted on 07/23/2009 03:51
munkee
I actually think that holding out on a price drop is gonna do sony some good.. If they held out for another year, then when they do finally drop the price, PS3 sales should increase. This would give the PS3 a nice foothold getting a massive new user base at such a late stage. All theoretical of course, but it seems like it could work in my head.
benus's Avatar - Comment posted on 07/23/2009 04:10
benus
there's something strange with the hd and bluray, when you look a it in the store , you're like "yeah yeah a bit better" but when you put it in your home your like "zomg wtf this is awesome everybody should have one !"

the only way i've found to demonstrate the hd to friends is to watch a bluray without saying it is and when the movie end i'll show them a dvd and when they say "what's wrong with the color and the blur men ? is the tv broken?" they understand
ChaosTeaCup's Avatar - Comment posted on 07/23/2009 04:21
ChaosTeaCup
Jesus, Sexualchocolate. You couldn't be any more of a prick if you painted yourself bright pink and drew a slit down the middle of your face. That's it: Blame the PS3s and Blu-rays slow uptake on the fact that we're not all rich like you (claim to be).

To anyone who doesn't want to/can't shell out a fuckwad of money on an HDTV, well if you're purely interested in gaming enhancement, then look at reasonably priced monitors. They're full HD, yet a fraction of the price.
Sexualchocolate's Avatar - Comment posted on 07/23/2009 05:15
Sexualchocolate
Chaos, that's my point, I consider myself "The Working Poor" - young, low income, big bills and i can still afford a HD TV! - I'm a long long way from rich.

This article says that most consoles are still plugged into SD TV's - and I say that in my opinion that's because such a huge number of consoles are 360's in kids bedrooms.
mice elf's Avatar - Comment posted on 07/23/2009 05:24
mice elf
I could easily afford a PS3 (sorry if i sound like a knob) but I have yet to buy one, mainly because I bought a 360 a couple of years back and since that time I have not been convinced that I will get anything new out of a PS3, aside from blu ray (and there are some inexpensive players already on the market). Maybe a price cut would make a PS3 more attractive, especially if FFXIII VS turns out be a killer exclusive, but for the 24 - 40 age range who can usually afford this stuff, you need to give consumers a reason to shell out cash, and the PS3 is not doing a good enough job of communicating their USP to us.
ChaosTeaCup's Avatar - Comment posted on 07/23/2009 05:30
ChaosTeaCup
Ok, that's a fair assumption. I doubt that the majority of PS3 owners are HD either, though to be honest, it's probably fair to say that more 360s are plugged into SD than PS3s, but that's because the percentages are higher. But I'll bet a lot of those SD owners also have PC with monitors and are completely unaware of how you can 'go HD' with a simple cable, and a couple of aux leads into your stereo... I just wish you wouldn't kill your posts with pointless/baseless 360 bashes. You undermine your crediblilty with your bile. but then I suppose you wouldn't be as much fun if you weren't a wonky PS3 zealot, eh?
LikeaRollingStone's Avatar - Comment posted on 07/23/2009 06:29
LikeaRollingStone
@Sexualchocolate - Why are only 360s in kids bedrooms? I'm sure a few kids have PS3s in their bedrooms too.
Sexualchocolate's Avatar - Comment posted on 07/23/2009 07:01
Sexualchocolate
I'm all about the fun Chaos - I used to go to Joysiq but they banned me after a couple of Jew jokes - no fun over there.

I wouldn't come here if I couldn't ruffle feathers and spark flames.

I do it for those times where you get an "In before Sexualchocolate" comment, that makes it ALL worth it...... and you Chaos, you make it worth it.

But yeah, I'm sure there are A FEW kids with PS3's in their bedrooms, those kids with minted parents. Howver I'm also sure there are MILLIONS of kids with 360's in their bedrooms, plugged into those 20" semi-portable TV's.

No shit, a buddy of mine might get a 360, chipped so we can play rip off games for me, and I'll take it off his hands, I'm not REALLY that bad. Just like to rant about how shit they are, because they ARE shit.

lol - laters.
Takeshi's Avatar - Comment posted on 07/23/2009 07:12
Takeshi
Chocolate.
Your SD vs HD assumptions don't make any sense. And I think you're offensive as well. Talking about mummies boys and welfare checks. You might have gotten a good deal with your TV but that doesn't say anything. 1800 bucks? 800 bucks? You don't even mention the price. Nevertheless, it's still a lot of money. Being able to afford a PS3 doesn't automatically mean you've got an EXTRA sum of money to get an HD TV. You can not look in my wallet and don't know shit about the situation some people are in. Therefor you need to shut your trap and quite being a fucking douchebag. I love my PS3 and I play on an SD TV. So what? What does that matter to you? All that matters is that I'm enjoying my games.
Sexualchocolate's Avatar - Comment posted on 07/23/2009 09:34
Sexualchocolate
Takeshi, (love that name, Takeshi's castle FTW)

Dude chill out, I'm just trying to rile people, get a bit of a rise out of yall. If you must know, my TV was £1000 - reduced to £800 in a sale, and I got a further 20% off with an offer. Got it on 12month interest free credit and have just recently finished paying it off at about £55 a month.

Worth every penny.

Fair do's that you're playing your PS3 on an SD TV - so was i till i got my LCD. I'm not saying EVERYONE with a PS3 plays on HD, or even that everyone should! I'm saying i bet there is a far bigger percentage of PS3 users on HD than 360 users....

My comments on welfare parents is something i hold close personally, i know 4 or 5 people, friends of friends, family of friends, who have not worked a single day in the last 10 years, coming to the rest of us, hands out, all "I need to feed my kids" who have bought at least 2 360's EACH in the last year or two, for their kids, or themselves.

So yeah, it's a fucking bugbear of mine, that while i pay nearly a third of my relatively low income in tax - which mostly goes to these people to "feed their kids" that they go and spend it on 360's, sky TV, alcohol and ciggies. it also pisses me off that this obviously reflects on the sales figures and gives people on sites like this an excuse to say "rah rah 360 outsells PS3 by so many rah rah rah"

So yeah, it's a fucking bee in my bonnet and i like to vent about it on here. I've never said every 360 owner is a benfit scrounging slacker, but i will say that every benefit scrounging slacker i know owns a 360, or 2.
munkee's Avatar - Comment posted on 07/23/2009 09:42
munkee
Sexualchocolate FTW.. we need mouthy dickheads like you to keep things from going stale, haha. i'll be adding you on psn and beating your head right in on a few games soon :D
Sexualchocolate's Avatar - Comment posted on 07/23/2009 10:17
Sexualchocolate
Do it munkee! i'll make you bleeeeeeeeed on UFC! "Foolishbean69" -add me, all yall.

(I'm surprised how many random friend requests i get on PSN saying "dude I agree with your shit on DToid, be my friend!")
ChaosTeaCup's Avatar - Comment posted on 07/23/2009 10:19
ChaosTeaCup
Gusee What, Sexchocs... A guy I know who had a nice earning job (retail management) recently got made lais off. Sucks, cos he got a kid and all. So he's started selling stuff off, and guess what he's selling? His PS3. Oh, the Irony. I might tell him to get a 360 once his Giros start rolling. ;0)
ChaosTeaCup's Avatar - Comment posted on 07/23/2009 10:20
ChaosTeaCup
Argghhhh. Horrible typos!

*Guess

*laid off
Sexualchocolate's Avatar - Comment posted on 07/23/2009 10:39
Sexualchocolate
@Im OK - The Yen conversion rate is so fucked right now that Sony are losing at the yen price on each PS3, AND losing further on the exchange rate for each one sold outside of Japan! So yeah, they have got to wait until that fixes itself to drop the price for sure! Would be suicide to drop it now.

That and the fact that the whole world has less expendable cash right now to spend on high end electronic goods. Again, got to wait it out.




Chaos - Sucks to be him man, if I lost my job, i think my PS3 would be the last thing to go! i mean what else would i do sitting at home all day?!

I have nothing but sympathy for anyone who's lost their job in this shit situation (caused by greedy bankers who are all still rolling in fucking cash - thanks government of US and UK, thanks for saving the greedy cunts that caused the problem while the rest of us suffer)

But anyone who was already not working, perfectly able people who "would rather stay at home with thier kids" or "can't work because of depression" or "have a bad back" - (do a fucking sitting down job cocksucker!) can all go to fucking hell.

Or, as at least the British government want it, they can all sit at home, taking my hard earned money off me and buying fucking 360's with it!
munkee's Avatar - Comment posted on 07/23/2009 11:19
munkee
@Im OK

well, sexualchocolate nicely covered your question for me.

My angle was:
They probably would get a sales increase NOW and they could possibly get a better foothold NOW! But, I didn't mention NOW, because SONY have already refused to cut the price NOW. I didn't make that decision for them. Try sending THEM an email and ask?!
mistic's Avatar - Comment posted on 07/23/2009 15:25
mistic
seriously, everybody who claims or even just thinks Sony will go bankrupt or destroy themselves with all this PS3-crap, think again...

That is the difference between Microsoft and Sony, Microsoft thinks about 5/6 months ahead as 'short term stategy' and at most 5 years ahead in their 'long term strategy' while Sony is a Japanese company, and as I've seen while working at the Toyota Europe HQ, Japanese people consider the next 5 years the 'short term strategy' and only start talking 'long term strategy' when they're talking about the next 20 years or so...

trust me they've got roadmaps and calendars for the next 50 years or so ( or at least Top Management will have them )...

Lowering the price on the PS3 would be a 'quick win', it'll work for a month or maybe 2 at most and then the 'lowered price' is the 'normal' price...

look at the 360, it has had a few serious pricecuts already, but it never keeps the momentum of those 'pricecutmonths'... So its not benificial for Sony to do it at this early stage in the PS3's live, my guess is for 2010 but the pricedrop will also mean the release of a new SKU that keeps the 'old' price, possibly once again with PS2-backward compatibility...


These are Japs, not juppies not descendant from a bunch of immigrants, they are the proud people of the Samurai and Ninja's :-) FEAR THEM! :-)
ChaosTeaCup's Avatar - Comment posted on 07/24/2009 03:17
ChaosTeaCup
Re: Sony.

Of their three games machines, the PS3 is easily the best. But in terms of interest, and sales performance, the PS3 is easily their worst. Sony are waaay too established, and experienced to be sunk by this - no cance. But they'll be pissed at this: Real pissed. This was not their vision - ten year plan or not. This was not what they had in mind.
ChaosTeaCup's Avatar - Comment posted on 07/24/2009 03:17
ChaosTeaCup
Re: Sony.

Of their three games machines, the PS3 is easily the best. But in terms of interest, and sales performance, the PS3 is easily their worst. Sony are waaay too established, and experienced to be sunk by this - no chance. But they'll be pissed at this: Real pissed. This was not their vision - ten year plan or not. This was not what they had in mind.
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