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Viral Marketing EXPAND STORY TEXTSSubscribe to this tag

THQ sends me tickets to ride Metro 2033

This weekend, I received a nondescript envelope in the mail. Inside the brown envelope I found a letter confirming my trip to ride the Moscow Metro, along with two tickets. I immediately made the...
Ninja Gaiden 2 Sigma launch trailer and virals

I went pretty boring with that headline, didn't I? I guess it's because this isn't the most exciting post. We've been all over Ninja Gaiden 2 Sigma, so I'm not so sure if anyone is going to get t...
Do YOU believe in the teapot?

I received a very cryptic email from Raskulls developer Halfbrick Studios recently. It consisted of nothing but the above image and a message asking me if I believe in the teapot. The image featu...
Joan of Arc graces the Lionhead Studios Web page

Joan of Arc apparently made the Lionhead cut when it comes to revolutionaries. An image of the famous woman is the ew image on the studios’ splash page. As with the other front page mention...
Little Sisters are really bad at drawing

I got a little package this past weekend from someone named Mark Meltzer. There were a couple of pictures, a URL address and a letter which had this to say:"I assume Jeremiah Lynch gave you ...
Check out what I got in the mail yesterday

As a general rule, I don't check for mail sent to my apartment. I've always kept my parent's address as the location for any bills that I couldn't have handled via e-mail (of which I have none at...
It's a bird! It's a plane! Wait, it's ... Bionic Fireman

No, really. I couldn't make this kind of stuff up if I tried. Hit the jump to watch a clever little viral video from the fine folks at Capcom, who thought it might be worth a laugh to see Nathan ...
New Plants vs Zombies trailer introduces the Zombie Temp

I've been hot for Plants vs Zombies ever since we saw the very first screenshot of the game, and the recent music video that PopCap released to promote it only had me chomping at the bit even mor...
Bob lets the cat out of the bag, explains viral campaign

We've been discussing the antics of self-taught game developer Robert "Bob" Pelloni for quite some time, detailing the creation of his DS game, his reaction to being denied an official ...
Get your face into Street Fighter IV

The Picture Production Company has teamed up with Capcom to bring you a new viral site letting anyone become a Street Fighter. Just go over to the BecomeStreetFighter Web site, upload your face o...
F.E.A.R. 2 gets catty with viral marketing

Mischief PR are a smart bunch. Case in point: to promote the release of Fear 2, they suited up specially trained black cats with the little Fear 2 branded jackets you see above. Tomorrow, Friday ...
Pretty Russian girl shoots Russian scientist in these Singularity viral videos

What do we have here? An organization trying to expose the Russian government's "web of lies"? A female assassin trying to kill someone on national television? Oh dear, what is the wo...
Watch the FEAR Lab tests online as Monolith fails to scare me

The adventure that began with a (not securely) locked case will finally end this weekend, when I attend the FEAR 2 lab on Warner Bros the Armacham Corporation's dime.For reasons I'm not entirely...
Resident Evil 5 viral vid sends Chris Redfield on a hot date

We already knew that Resident Evil 5 was going to take a viral approach with the debut of the Ceremony video, but who ever expected to see Chris go on a hot sunrise date with a sexy Asian chick i...
Commander: Start the Internet speculation train, this just got real

I’ll never fully understand what makes viral marketing fun. Is it the rampant speculation? Is it realizing that you were totally wrong? Is it hunting down the clues? Regardless, the Command...
Commander: Site with cryptic video gets an equally cryptic picture

Last weekend, we spotted a creepy viral video for what IGN believes to be a Wii-exclusive title due out in 2009. I had my old German professor attempt to translate the entirety of the piece, but ...
Crack this F.E.A.R. 2 code puzzle, because I sure as hell can't

The F.E.A.R. 2 viral marketing continues, and I'm officially stumped. Earlier today, I received the following email from the guy who sent me the mysterious case:Please help me.As you know Armacha...
I opened the F.E.A.R. 2 case, then Ash ate the contents

It's after December 5th and I'm done writing for my finals, so I now have the time to tell you what was in the "locked" F.E.A.R. 2 promotional suitcase. I say "locked," but an...
Mirror's Edge viral marketing makes its way to Syracuse

Syracuse isn't a hotbed for much activity in my mind, save for abolitionism, and it's not like we have much need for that right now, do we? So, I was rather surprised to hear that EA has its myst...
Bethesda launches some viral thinger for Fallout 3

Viral marketing is the way to go, and Bethesda has decided to play the oldest trick in the viral book -- the "get your friends to click this link and unlock some JPEGs" trick. Yes, appa...
Alan Wake goes viral? New site welcomes you to Bright Falls

It's just a teaser image at the moment, but a brand new Web site, Brightfalls.com, appears to be the beginning of a viral advertising campaign for Remedy's upcoming Xbox 360 exclusives, Alan Wake...
Nintendo gets clever on YouTube with some viral marketing with Wario

If you're confused what you're actually seeing in the pic above, check out this link of footage from Wario Land: Shake it!. Looks pretty cool so far ... uh ... what the ... what just happened?Nin...
CONFIRMED: Tiger Woods = Jesus, EA advertisers = geniuses

I’m a huge Tiger Woods fan. The man completely revitalized the sport of golf at a time when it desperately needed an infusion of youth, color (literally and figuratively), and energy. Not...
Epic Wii trolling from Epic Games: 'Nobody turns it on'

When Epic isn't busy accidentally banning modders, the videogame world darling is doing many other things. One thing Epic Games isn't doing, however, is playing the Nintendo Wii, if president Mik...
Too Human doc pulling the wool over our eyes?

One of the more interesting aspects about this developer diary for Too Human is that it ends with excerpts from a documentary which creator Denis Dyack claims to be the inspiration for his game...
Duke Nukem Forever video: Viral marketing? We report, you decide!

A few moments ago, the Destructo-mail received a missive from a Jonathan Freeman with a glowing neon link to the above video. Normally we don't post every video we get -- otherwise this page wo...
More Haze gameplay and story revealed

After the highly detailed corporate Web site launched for Haze's fictional Mantel Global Industries, it left many of us wondering how deep the game's story might secretly be. Given the in...
Nintendo set to spam your cinema

Nintendo has announced a new live ad campaign set to run in UK cinemas over the next couple of weeks, consisting of a live demonstration of Wii Sports by some planted actors. The plan is for...
Equal opportunity Kororinpa employment

While many employers shy away from office romance, it's sometimes hard to prevent. This is especially true when giant balls are involved. Watch closely at this lighthearted video produced by ...
Viral marketing for DiRT hits Flickr

Ahh, viral marketing. Sometimes it's wildly successful, but, more often than not, it's the butt of the internet for months. However, this doesn't seem to be stopping Codemasters, the ...
MI-6 Conference 2007: BK lampoons GameDaily, talks viral poultry

Day One's afternoon session saw the official conference welcome from Vladimir Ilyich Ulyanov Peter Moore in which he intro'd the keynote speaker: one Russ Klein, head marketing cheese a...
Peter Moore yells at Pac-Man

Can you blame Peter though? Pac-Man is using Mr. Moore's car to pick up on women. That's not cool Pac-Man, not cool at all. In all seriousness, you know you have an awesome boss when he w...
Haze viral video; apparently we're doing Ubi's job now

Haze, the upcoming first-person shooter from UbiSoft, has jumped on the viral advertisement train with both feet and a ticket firmly in hand. Sadly, the train seems to have broken an axle, and ...
The Island of Rhodes reveals the God Of War 2 that could have been [Update]

Update: We were hoodwinked! The GameFAQs community figured out that clicking a sequence of greek letters that spelled "kratos" reveals instructions on how to unlock HD mode, and a new ...
Clancy site launches; angry man twitches

This is worth a look for the mere freaky factor of it. To build hype over what seems to be the next Clancy conspiracy shooter, Ubisoft has launched a strange Web site that allows you to navigate...
Rabbids are everywhere

Bunnies, bunnies and more bunnies!  Everywhere you look Ubisoft is saturating the market and Internet with advertising for their game, Rayman Raving Rabbids. Starting with a plan to cover Pa...
The bunnies invade

As part of their newest viral marketing plan for Rayman's Raving Rabbids, Ubisoft has created Bunnyinvasion.com where they are posting videos containing humans as bunnies vs. humans as peopl...




 
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