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Electronic Arts thinks videogames cost too much? I know how weird that sounds  photo

I have to admit something to you all -- I am seriously becoming a fan of Electronic Arts CEO John Riccitiello. Having accused the games industry of stagnation in the past, and seeming to want to move his notorious company into a more innovative, original age, Riccitiello has again made another ironic statement for an EA boss to make -- he wants to "deal with" the high price tags of videogames.

Talking in a recent report, the leader of the locust-like corporation stated that an arrogant and complacent games industry could suffer from resting on its laurels, much like major TV networks did when cable rose to dominance.

"In the next five years, we’re all going to have to deal with [the current pricing model]. In China, they’re giving games away for free,"  Riccitiello warned. "People who benefit from the current model will need to embrace a new revenue model, or wait for others to disrupt." EA is already looking into new ways of doing business and the future of digital distribution.

I have no idea what it is that Electronic Arts is playing at, but its attempts to get in my good books are starting to have an affect. As pleased as I am by EA's recent strides toward credibility, however, I can't help but fear this is some sort of evil trap to suck gamers into the Dark Side. Should John Riccitiello be confirmed as a Sith Lord, you bet that Destructoid will have first scoop. You know ... he does look a bit like Senator Palpatine.








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Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize. Likes PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3 Meet the rest of the team



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38 comments | showing # 1 to 38
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Justin Villasenor's Avatar - Comment posted on 10/31/2007 14:25
Justin Villasenor
One thing I hope they don't do is lower the MSRPs but then try to make up the difference by including a lot of in-game ads.
ZekeThePlumber's Avatar - Comment posted on 10/31/2007 14:27
ZekeThePlumber
Yes, I'm sure EA cries all the way to the bank whenever some fratboy pays 60 bucks for another Madden rehash.

The current pricing model will never change as long as the consumer is willing to pay it.
thedude93's Avatar - Comment posted on 10/31/2007 14:31
thedude93
I completely agree with Donut on this one. There was a great article about in game advertising in OXM a few issues back. Ads are trying to take over in our virtual worlds, and succeeding... damn you dark side and your cookies!
CaffeinePowered's Avatar - Comment posted on 10/31/2007 14:32
CaffeinePowered
Why is EA so full of fail?
itemforty's Avatar - Comment posted on 10/31/2007 14:32
itemforty
Yes, this is an odd thing for EA to say. But, of course I'm still ignorantly hating them for everything they used to do (and with good reason).
EA is big enough to effect the market, if they want to anyway.
liam2015's Avatar - Comment posted on 10/31/2007 14:35
liam2015
I find myself agreeing with EA for the second time in a week. Theres was that whole Rockstar scuffle about Grand Theft Scratchy, and now this.

I too agree with donut, in-game ads annoy the hell out of me.
galagabug 's Avatar - Comment posted on 10/31/2007 14:37
galagabug
can't trust them.

who wants to play mcdonalds presents ea's john madden wilson nfl football 2012?
Snaileb 's Avatar - Comment posted on 10/31/2007 14:37
Snaileb
My wallet is laughing and crying at the same time.
WDot's Avatar - Comment posted on 10/31/2007 14:38
WDot
Interesting. Does this mean more in-game ads, or more Katamari-style budget games? Maybe yearly Madden updates will only cost $20 and be an XBLA or PSN download? Perhaps Valve-style experimental games and episodic titles that are $20-30 a pop?

He mentioned digital distribution in the article. Perhaps EA will be the company that will put Gamestop in its place and let lower prices be a staple of online downloads.
Pistolaero's Avatar - Comment posted on 10/31/2007 14:40
Pistolaero
I will take buying a game physically over digitally any day. Nothing beats the smell of new and seeing them nicely shelved.
nademagnet's Avatar - Comment posted on 10/31/2007 14:46
nademagnet
Perhapse the big evil giant can change... >.> <.< >.>

Naahhhh.... never happen.
Jim Sterling's Avatar - Comment posted on 10/31/2007 14:49
Jim Sterling
I want to believe! I want to believe that EA's heart grew three sizes! Let me cherish the naivity in peace.
kapshhh's Avatar - Comment posted on 10/31/2007 15:01
kapshhh
@Pistolaero

I agree. I always get all giddy when opening a new game.
BahamutZero's Avatar - Comment posted on 10/31/2007 15:01
BahamutZero
I dunno, ever since Skate I've had a new-found respect for EA. And Crysis is fucking hot
DarkAnubisPwnr's Avatar - Comment posted on 10/31/2007 15:03
DarkAnubisPwnr
GREAT! now all we have to wait for is some one in a Sony meeting to either say "Hey something about the ps3 doesnt seem right." or "you know Will Ferrell isnt all that funny."
Variable Gear's Avatar - Comment posted on 10/31/2007 15:04
Variable Gear
"EA is already looking into new ways of doing business and the future of digital distribution."

Here is where you start: Don't waste money on repackaging Madden every year, instead EA should offer downloadable content that would include the engine upgrades, lineups, multiplayer updates, and other general evolutions. They should implement this DLC model for all the core EA Sports franchises.
LimeGuardian's Avatar - Comment posted on 10/31/2007 15:06
LimeGuardian
I agree with Zeke. I'm hopeful for digital distribution, hopefully not having to burn disc will lower prices somewhat.
king3vbo's Avatar - Comment posted on 10/31/2007 15:15
king3vbo
Pfh I wish
angusm's Avatar - Comment posted on 10/31/2007 15:28
angusm
Ok, so hear me out. I mean as much as it seems to suck for us gamers that EA basically prints money from Madden and their other sports games every year, in a way we ( the hardcore gamers ) still sorta win from that.
By working their sports games this way EA has more money available to pump into their more interesting games and able to start taking more risks on new IPs and the such. I mean that's how they can manage the millions it would take to publish Crysis, work on Army of Two, try to reinvigorate Fifa Street with new art direction, cute up the Sims for a wii release, pour money into Spore, work on Dead Space, afford all the equipment they're using to gather data for NFS Pro Street, try out a different kind of boarding game in Skate. Not to mention gems like the Battlefield games they've brought us in the past. Plus y'know, I can't speak for hours and pay etc. but I did have a chance to get a tour of their building in Burnaby, BC, Canada, and well it certainly doesn't LOOK like a bad place to work.
I mean they've pretty much shit on gamers with downloadable content and they're a western world company so of course they're going to be big ass capatilists
RestingSound's Avatar - Comment posted on 10/31/2007 16:01
RestingSound
I think he said exactly what they are going to do. Move all their development to China. Sorry canada.

/paranoid programmer
Holyetheline's Avatar - Comment posted on 10/31/2007 16:15
Holyetheline
eh, who knows anymore what's going to happen with all this?
Samit Sarkar's Avatar - Comment posted on 10/31/2007 16:18
Samit Sarkar
Hear, hear! Prices for games can’t just keep going up $10 every generation.

On a tenuously-related note, Jim, I wanted to let you know that your work is currently featured on Wikipedia (for now). Many articles for websites have screenshots of their front pages, and so I decided to add one for Destructoid (the article itself was recently started by wardrox). When I hit “Print Screen”, this story was the newest one, so it (and part of the picture) was in the image. Check it out at:

Destructoid - Wikipedia, the free encyclopedia
GuitarAtomik's Avatar - Comment posted on 10/31/2007 16:22
GuitarAtomik
Lol @ MechaMonkey.

Also, there's going to be some interesting changes at EA pretty soon for the better. Trust me.
nanowerx's Avatar - Comment posted on 10/31/2007 17:33
nanowerx
Remember, alot of games on the SNES and Genesis used to cost $80+ I am pretty happy paying $60 for what most games today offer
Capn Birdseye's Avatar - Comment posted on 10/31/2007 18:17
Capn Birdseye
I would be happy to pay what you americans pay for games, to be honest ;)

The average next gen game here in Australia costs from $100 - $110, which at todays rates is $93USD - $102USD.

Of course, the Aussie dollar is doing really well against the greenback right now, but even at a median rate of 75cUSD/100AUD, that is still around $75-$80 USD per game.
Capn Birdseye's Avatar - Comment posted on 10/31/2007 18:18
Capn Birdseye
Of course, if games and DVDs were region-free, we wouldn't have this problem. We would all just import from overseas ;)
ajaxender's Avatar - Comment posted on 10/31/2007 18:34
ajaxender
Ea != Pure Evil? Wtf?
SuperBlatt's Avatar - Comment posted on 10/31/2007 19:33
SuperBlatt
Awesome job of just looking at popular threads on NeoGAF and turning user posts into Destructoid stories. Ya, that guy who created the original post and actually found this story? Me. Oh, and Jim...

You're welcome.
vexed alex's Avatar - Comment posted on 10/31/2007 19:47
vexed alex
"Yes, I'm sure EA cries all the way to the bank whenever some fratboy pays 60 bucks for another Madden rehash."

Funny thing is, frat boys have no idea gamers hate them so much and would probably care less.
0chan's Avatar - Comment posted on 10/31/2007 20:32
0chan
"in China........."
i know thers a joke in there but i cant remember it
Boolean's Avatar - Comment posted on 10/31/2007 20:55
Boolean
The crap? EA charge more than anyone for games. They are the only company charging AU$120 for a Goddam 360 game.
Jim Sterling's Avatar - Comment posted on 10/31/2007 21:02
Jim Sterling
SuperBlatt:

Sorry, who are you? My apologies, I rarely use NeoGAF for my news, and when I do, I link it. As you can quite plainly see, this particular story is sourced from Next-Gen, not NeoGAF and not yourself, whomever you may be. I occasionally read NeoGAF, but find it not too useful a tool for my needs.

Of course, had you *written* the article on Next-Gen and had I not credited you, then I would most assuredly be in the wrong. As it is, getting uppity because you posted somebody else's report on some message board is kind of ... sad.

You're welcome, btw.
SuperBlatt's Avatar - Comment posted on 10/31/2007 21:49
SuperBlatt
Jim, no hard feelings. And I wouldn't call it sad, I'd just call it being observant. Unfortunately, many readers of this blog (amongst others) are under the wrong impression that you have actual industry connections.

Oh contraire!

In reality, you're just another guy who scowers the Intertubes for tidbits of randon goodness. And that's ok -- seriously. Whether you got this specific story from NeoGAF or not isn't the point. I read Destructoid because the writing can be pretty decent sometimes and that's a rarity.

But just be careful. The vast majority of your recent stories post date extremely popular NeoGAF threads. And if you haven't noticed yet, it's the #1 gaming board on the Internet. Your story leads come from somewhere, no?

Cheers,
Superblatt
Gameboi's Avatar - Comment posted on 10/31/2007 22:00
Gameboi
What a fine idea, EA. Lead by example, and give us some of those "discounted" games you speak of.
Burnt Meatloaf's Avatar - Comment posted on 11/01/2007 04:36
Burnt Meatloaf
Statements like this are aimed at stockholders, not gamers.
Jim Sterling's Avatar - Comment posted on 11/01/2007 04:48
Jim Sterling
SuperBlatt: Well, I do have industry connections, as most of the associate editors have at Destructoid. It's true, however, that they can't get us 100% of our news -- and I fail to see where that's ever been hidden.

I linked a story in my post, I didn't hide it, so I fail to see where your warning holds merit. I only do what the majority of my colleagues do here -- follow tips sent in to us, cite the correct source of our news, and put an editorial spin on things. Nothing more, nothing less.

Just because NeoGAF runs a story, doesn't mean it's the sole source and anybody who posts the same news is ripping it off. That's an arrogance presumption to make. I got this news the same way I get a lot of the stuff I post -- one of our staff sent in a link, I followed the link, added my personal flare to the story, and happily posted the same link I had to give due credit.

My story leads certainly come from somewhere ... 99.9% of the time, it's not NeoGAF.
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