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Electronic Arts releasing its own Dante's Inferno book photo

Not content to upset book owls by "ruining" Dante Aligheri's famous epic poem, Electronic Arts and Visceral Games are going to release their own version of the original book, with their game's main character taking center stage on the cover. The arrogance of this is something to be applauded. 

Dante's Inferno: The Videogame: The Book is to be published by Random House and will include a few extra features for game fans -- an introduction from game producer Jonathan Knight and a 16-page, art insert showing off how the book's characters and environments were adapted for the game. 

The book is due to hit store shelves on January 19. There is something inherently silly in this, but it's about what I'd expect from this game's marketing department at this point.

 

 

NEW YORK--(BUSINESS WIRE)--Today, Electronic Arts Inc. (NASDAQ:ERTS) and Del Rey Books, an imprint of Ballantine Books at the Random House Publishing Group announced that a trade-paperback edition of the classic poem Inferno, part one of The Divine Comedy, will be distributed to booksellers nationwide on January 19, 2010. This special edition of the canonized poem commemorates the launch of the highly-anticipated Dante’s Inferno™ video game from Visceral Games™. The new edition features an introduction written by Dante’s Inferno Executive Producer, Jonathan Knight, who offers insight into the process of adapting the dark masterpiece into the interactive medium. The book also features a 16-page, full-color art insert showcasing the evolution of characters and environments from the classic poem to the video game.

“Their stunning and inventive take on Dante’s Inferno will be sure to wow players around the world and we are extremely proud to be able to provide those individuals with insight into the creative processes involved in adapting Dante to a new medium.”

"We are so grateful to have the opportunity to work with Random House on this project. Through the creative process of developing this game, we have grown quite close to the literary works of Dante Alighieri. It is his vision that we are adapting for this new media, and new audience,” said Jonathan Knight, Executive Producer at Visceral Games. “The game is a celebration of Dante, and we hope gamers will be encouraged to go beyond the game and explore the classic text that has inspired us so deeply.”

“Visceral Games and EA have provided us with an amazing opportunity to bring one of the great works of classical fiction to a new group of fans,” said Michael Braff of Del Rey editorial. “Their stunning and inventive take on Dante’s Inferno will be sure to wow players around the world and we are extremely proud to be able to provide those individuals with insight into the creative processes involved in adapting Dante to a new medium.”

Created by Visceral Games and available worldwide on February 9, the Dante’s Inferno video game is set in Dante Alighieri’s vividly imagined nine circles of hell – limbo, lust, gluttony, greed, anger, violence, heresy, fraud and treachery. Players take Dante on an epic descent through hell, battling their way through a terrifying gauntlet of demons to reclaim the soul of his beloved Beatrice.

 

Dante’s Inferno the video game will be released for PlayStation®3 computer entertainment system, Xbox 360® videogame and entertainment system and Sony PSP® (PlayStation®Portable) on February 9, 2010. A free demo is now available for download on the PlayStation Network and on Xbox Live. Dante’s Inferno is rated M for Mature by the ESRB and 18+ by PEGI. For more information on Dante’s Inferno, please follow Dante’s Inferno on Twitter at www.twitter.com/danteteam, and visit the game’s official web site at www.dantesinferno.com, where the team explores a new circle of hell, with new content and updates on the ninth day of every month.

About Del Rey

Del Rey Books (http://www.delreybooks.com) was founded in 1977 as an imprint of Ballantine Books, a division of the Random House Publishing Group, under the guidance of the renowned Judy-Lynn del Rey and her husband, Lester del Rey. Del Rey publishes the best of modern fantasy, science fiction, and alternate history. In 2004 it expanded by launching Del Rey Manga, which has grown to be a major force in the U.S. graphic-novel field.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA™, EA SPORTS™, EA Mobile™ and POGO™. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, POGO, Visceral Games and Dante’s Inferno are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. “PlayStation” and “PSP” are registered trademarks of Sony Computer Entertainment Inc. Microsoft, Xbox, Xbox 360 and Xbox LIVE are trademarks of the Microsoft group of companies. All other trademarks are the property of their respective owners.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6137000&lang=en

 

 

 








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49 comments | showing # 1 to 49
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RIMoonlight's Avatar - Comment posted on 01/12/2010 09:02
RIMoonlight
Uh... uhm... uh...
Wow.
eternalplayer2345's Avatar - Comment posted on 01/12/2010 09:07
eternalplayer2345
I laughed at the flamewars when dante's inferno was announced, "it's just a game, it's not like they are changing the book" Seriously, this could be the stupidest thing EA has ever done. It's like releasing a new alice in wonderland where they describe depp for the hatter
360COMIC's Avatar - Comment posted on 01/12/2010 09:11
360COMIC
its a book? just a book? not a graphic novel? thats way too high brow for a man like me. my girlfriend loves reading. maybe i can have her dictate the story while i play. nah she ruins my rockband fun time so i could only imagine how un-fun she would make dante's inferno.
Quistnix's Avatar - Comment posted on 01/12/2010 09:11
Quistnix
I'm already laughing at the people who pick this up expecting a gore-filled splatterfest. This is going to be precious..
TheTruth's Avatar - Comment posted on 01/12/2010 09:12
TheTruth
It's sort of like classic literature for dummies.

So, yeah. I'm going to buy it. I like pissing off the people who hold things like stories as sacred and untouchable. It's a hobby.
HoodedMiracle's Avatar - Comment posted on 01/12/2010 09:13
HoodedMiracle
I'm not sure whether this is a dumb move or an arrogant one. Could be both.
RIMoonlight's Avatar - Comment posted on 01/12/2010 09:14
RIMoonlight
@eternalplayer2345
They didn't change Dante's Inferno. They released the poem with colour page inserts and Dante taking the cover...
But yeah, this is a rather terrible idea.
PJMan's Avatar - Comment posted on 01/12/2010 09:18
PJMan
Now they need to make a movie based off the video game based off the book
Bacchus's Avatar - Comment posted on 01/12/2010 09:19
Bacchus
"There is no greater woe than in misery to remember the happy time, and that thy Teacher knows."
Brandaravon's Avatar - Comment posted on 01/12/2010 09:20
Brandaravon
Wait, which circle are they viral marketing now? Isn't it Fraud? Hmm . . .
Paustinj's Avatar - Comment posted on 01/12/2010 09:20
Paustinj
"WTF is this shit?"

Expect alot of that from people who buy this
Xzyliac's Avatar - Comment posted on 01/12/2010 09:22
Xzyliac
Oh this is gonna be good. Where's a watchdog group I can email this to?
hermes's Avatar - Comment posted on 01/12/2010 09:32
hermes
Come on, Jim. I know you are looking for easy hits on your articles, but that title and the writing is down right biased.

People, they are not remaking or changing the book in any way. They are just releasing an edition using the game boxart as cover, and with an introduction by one of the game producers. It is not any different than when editorials re-publish books because a movie adaptation is going to be released, and uses the likeness of the actors in the cover.
Gen Eric Gui's Avatar - Comment posted on 01/12/2010 09:34
Gen Eric Gui
This

Is

Awesome

I might just buy a copy. I've kind of wanted to read Dante's Inferno anyway.
ShadowKirby's Avatar - Comment posted on 01/12/2010 09:39
ShadowKirby
Dude, who is responsible of the PR on this gig, Satan himself.
I'm still waiting for them to re-release the Bible, sponsored by Mountain Dew.

(Mat 4:1-11 NIV) Then Jesus was led by the Spirit into the desert to be tempted by the devil. {2} After fasting forty days and forty nights, he was hungry. But he wasn't thirsty because he had some Mountain Dew!
Acid's Avatar - Comment posted on 01/12/2010 09:41
Acid
...seriously? You've got to be kidding me. This is probably the silliest marketing device I have ever heard of.
Judo Porkchop's Avatar - Comment posted on 01/12/2010 09:45
Judo Porkchop
@ShadowKirby

Har har har!
acetated's Avatar - Comment posted on 01/12/2010 09:53
acetated
enticing young people to read? shame on you ea.
Space Invader's Avatar - Comment posted on 01/12/2010 09:56
Space Invader
HAHAHAHAHAHAHAHAHAHA
Can't wait for the Blu Ray release of Milton's "paradise Lost". Who wants to read big pretentious books that changed the world anyway?
RIMoonlight's Avatar - Comment posted on 01/12/2010 10:02
RIMoonlight
You are aware that would be like the best game ever, right?
Shadowiii's Avatar - Comment posted on 01/12/2010 10:05
Shadowiii
People are going to be surprised when they open the book and instead of finding a dude with a cross sewn on his chest slicing up babies through hell; instead they find Italian poetry and a main character who faints quite frequently dues to the horrors he sees in Hell.

Now I'm not a douche; I think the game looks hilariously awesome and I don't care about that, but putting that cover on the book is actually very misleading, and honestly is a little irreverent to Dante's work. Being an enormous fan of the poem (read it in both English and the original Italian no less), seeing that cover on it is...a little sickening.
ScottyG's Avatar - Comment posted on 01/12/2010 10:13
ScottyG
Hmm... at this point I can no longer tell the literary snobs who've been ragging on this game to STFU... :\
Xzyliac's Avatar - Comment posted on 01/12/2010 10:37
Xzyliac
@ShadowKirby
lulz

@hermes
Touché.
UltraDSA's Avatar - Comment posted on 01/12/2010 10:46
UltraDSA
I don't see the big deal here, this seems to be for people that are interested in what the games based on and how there connected. introducing old literature to a new generation is never a bad thing.
akathatoneguy's Avatar - Comment posted on 01/12/2010 10:58
akathatoneguy
"The arrogance of this is something to be applauded."

This.

Also, hermes, I can understand the body of the article, but how is the title biased? EA really is releasing its own Dante's Inferno book. Much of the time Jim's titles seem exaggerated for maximum flame war action, but in this case, it's just a fact. There's not even an adjective in that title, for God's sake.
Jim Sterling's Avatar - Comment posted on 01/12/2010 11:09
Jim Sterling
"Come on, Jim. I know you are looking for easy hits on your articles, but that title and the writing is down right biased."

I think you do not understand the words you are using.
True Axiom's Avatar - Comment posted on 01/12/2010 11:12
True Axiom
Wow. I woke up this morning, having played the demo of Dante's Inferno yesterday, and thinking, there is no way I can possibly hate that awful, morally bankrupt game any more than I already do.

Thanks, EA. Thanks. You've done so much to convince the world that people who play video games are actually, physically retarded.
along the way's Avatar - Comment posted on 01/12/2010 11:19
along the way
Haha, this is hilariously awful.

Take THAT Norton Critical Edition!
Adam's Avatar - Comment posted on 01/12/2010 11:22
Adam
I need to buy a copy just so I can send my kids to school with it if they're ever assigned Inferno in one of their classes.
hermes's Avatar - Comment posted on 01/12/2010 11:25
hermes
@akathatoneguy, @Jim Sterling: Perhaps... not being a native english speaker means that sometimes I can write something that is not exactly what I meant (more than ussual in Internet). If the use of the word offended someone, I appologise.

What I mean is that both, the title and the body of the text seems like flamebait, and makes it look like EA is changing or remaking the poem in some way (it says "ITS OWN" after all), when in reality the only thing they are doing is making the publisher reprint copies of the poem with the character of the game in the cover. Missleading? Yes. Arrogant? Hardly. They are doing nothing it hasn't been done before with movie adaptations like "I Robot", "Lord of the Rings" or "I am Legend" and a thousand others. If anything, its the publisher who wins, as it will make the book appealing to people that wouldn't read classical literature otherwise...
Internecivus's Avatar - Comment posted on 01/12/2010 11:43
Internecivus
Well, this month's theme *is* fraud... so I wouldn't be surprised if this turned out to be a marketing ploy O_o Although I would be rather appalled with their morality if this indeed turned out to be true.
ShiftaSpeed's Avatar - Comment posted on 01/12/2010 11:47
ShiftaSpeed
And? All I see is a copy of Longfellow's translation of the Divine Comedy with a few pictures from a video game that was designed after it? So maybe the game inspires some of the lethargic obese youth of today's day and age to pick up a bit of good reading. Maybe they will learn there is more to a good book then hack-slash....
Amnesiac's Avatar - Comment posted on 01/12/2010 12:29
Amnesiac
"Dante's Inferno: The Video Game: The Book"

Are they TRYING to make it sound as stupid/funny as possible?
Jim Heine's Avatar - Comment posted on 01/12/2010 12:35
Jim Heine
Do people realize that this is simply The Divine Comedy with EA's artwork on the cover? Not a novelization of the game, not a re-imagining, just the centurys old poem being released in paperback once again. I'm getting the vibe that people think this is some new machination from EA and it's frankly quite saddening.
Swisskid15's Avatar - Comment posted on 01/12/2010 12:40
Swisskid15
Wow... so Virtual Shackles had it pretty much spot on then? Exactly as predicted
TheNomadicTroll's Avatar - Comment posted on 01/12/2010 13:00
TheNomadicTroll
So basically, it's just an art book with the original poem inside. I get where they're going at but why such arrogance about it. This would've been nice addition if you pre-order the game, imo.
somnambulist's Avatar - Comment posted on 01/12/2010 13:07
somnambulist
But check this out guys. They actually did do a novelized adaptation of the movie adaptation of Great Expectations. So this totally isn't as bad as that, though it is supremely tacky.. tacky enough to maybe be a part of that whole fraud circle they're marketing for right now. Their marketing department is completely insane so I wouldn't put it past them.
KingSigy's Avatar - Comment posted on 01/12/2010 13:11
KingSigy
HAHAHAHAHAHAHA. Wow, shameless a little?
Knivy's Avatar - Comment posted on 01/12/2010 13:50
Knivy
Hahaha, I'm totally getting one and walking around the literary snobs from my uni, when they ask "what's that?" I'll say it's Dante's Inferno and then tell them the story from the game :D
Jared Ari's Avatar - Comment posted on 01/12/2010 14:07
Jared Ari
So, Visceral Games is ripping off God of War's gameplay and ruining Dante Aligheri's masterpiece poem. Is anything in this game going to be original?
Davoidbot's Avatar - Comment posted on 01/12/2010 14:39
Davoidbot
I have never read Dante's Inferno, I have never played the game, but did I just really read that? Did they just take an old book, make a game that everyone says ruins the story and morals portrayed in the original off of said book, and then make a book based off of that game and called it Dante's Inferno. You know what, I'm pretty sure their powering a generator for their offices right on how much that author has to be spinning in his grave.
Davoidbot's Avatar - Comment posted on 01/12/2010 14:41
Davoidbot
@ Hermes
Even if that's the case, who do you think the money's going to?
hermes's Avatar - Comment posted on 01/12/2010 15:46
hermes
@Davoidbot: 50/50 between the publisher of the game and the publisher of the book, probably. Book publishers are hardly underdogs, you know...
Even when that's not the case, I still don't see what's the problem. Isn't EA entitled to get revenue from merchandising of its own product?
sir monster210's Avatar - Comment posted on 01/12/2010 17:08
sir monster210
ill get it if i like the game. but this game's pending release did inspire me to read the original work. i dont see the game as "ruining" anything. the poem is great and will continue to be great. and the game might be great too. the book will probably be a quick cash in, but who knows... the AVP hunter edition hardcopy AVP: three world war has me by the balls and wallet right now. if i can fall for that marketing scheme, who knows.
Uzzy's Avatar - Comment posted on 01/12/2010 19:19
Uzzy
Words simply cannot express just how wrong this is.
5parrowhawk's Avatar - Comment posted on 01/12/2010 21:16
5parrowhawk
@Hermes:
If changing the cover isn't a problem, then nobody would ever complain about crappy box art on game boxes. Putting this cover on that book is sort of like having a Dante-themed Sackboy with a big cheerful grin front and center on the cover of the game - only worse. I'm not going to question EA's morality, but this is pretty damn stupid.
Davoidbot's Avatar - Comment posted on 01/12/2010 22:11
Davoidbot
@ Hermes
Yeah, but is it really EA's work? I mean, you said it's just the same book with a different cover.
kaizokuonii's Avatar - Comment posted on 01/13/2010 00:12
kaizokuonii
As someone who's familiar with the original written work, I am a bit offended by this.

I personally have no problem with them making a game inspired by the book--it's actually a good idea, and there are a lot of cool concepts in it. But it seems to me they're claiming some kind of ownership of the original with this move, which seems INCREDIBLY arrogant to me, and very disrespectful to the work this game was inspired by.
hermes's Avatar - Comment posted on 01/13/2010 15:49
hermes
"If changing the cover isn't a problem, then nobody would ever complain about crappy box art on game boxes."
People complain about the crappy part, not the change. And why do you make such a big deal of it? It's not like Dante's Inferno had an official cover since its first publication...

@Davoidbot: It's not EA's work, but it is EA's licence. If they want to publish the book with the game cover and a message that says "the book that inspired the game", I see no problem with that... As I said, its not like movies haven't reprinted "inspirations" because.

To me, this is not a big deal. Furthermore, its a good thing. I read Atlas Shrugged before playing Bioshock, I got interested in the Civil Wars comics before playing MUA2, I read a lot of greek mythology before playing God of War. If this move helps increase the sales of the book and put some people that don't read much or haven't been interested in the poem in contact with it, more power to them.
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