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EA won't back down from DRM fight: Sticking to its SecuROM guns with Red Alert 3 photo

Electronic Arts has come under fire for its use to SecuROM, a form of DRM dubbed "draconian" by those who tore Spore to shreds in Amazon reviews. While many consumers want SecuROM to scuttle its overbearing ass out of their videogames, EA is refusing to dispose of the system, and it will be in upcoming RTS Red Alert 3.

Executive Producer Chris Corry has reached out to the EA community to address some concerns about Red Alert 3's DRM. Claiming that RA3 would be more "lenient" with its copy protection, Corry offered such compromises as one-time-only online activation and the ability to install the game on up to five computers. He also sent out this plea to the fans:

Red Alert 3 is shaping up to be a world-class RTS game that will give you many hours of enjoyment. I think it would be a shame if people decided to not play a great game simply because it came with DRM, but I understand that this is a very personal decision for many of you and I respect that. As you might imagine, I’m a lot less respectful of those people who take the position that they will illegally download a game simply because it has DRM.

What do you make of this? Is Red Alert's compromise enough to make SecuROM sound more appealing? It doesn't look like something that will appease those who savaged Spore. Ultimately, SecuROM has become a dirty word and its name is associated with oppressive copy protection that harms only the legitimate customer and does nothing to the pirate. I don't thinK EA will be able to wipe that image away any time soon.








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72 comments | showing # 1 to 50
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Josh Tolentino's Avatar - Comment posted on 09/09/2008 03:35
Josh Tolentino
Thank God I don't play RTS games for the multiplayer, as now I'll feel better about pulling Red Alert 3 off my "to buy" list.
xenon's Avatar - Comment posted on 09/09/2008 03:40
xenon
EA would be able to wipe that image any day, it's just a matter of will. And I dare anyone to prove wrong the argument about uselessness against piracy and harm towards buyers.
maxio098ui's Avatar - Comment posted on 09/09/2008 03:43
maxio098ui
God damn EA. it looks like ill HAVE to find a way around it. and when EA (if ever) takes off the DRM I will be in line getting the game
scsitransfer's Avatar - Comment posted on 09/09/2008 03:45
scsitransfer
If pirates were able to play spore illegally a week+ before it came out....what does this copy protection do? It isn't doing anything except exacerbating things. Really EA, you are just being stupid. Lots of money spent on purchasing SecuROM that doesn't protect anything at all. EA, Try reading the gamers bill of rights from StarDock a few more hundred times.
Swifty64's Avatar - Comment posted on 09/09/2008 03:46
Swifty64
I was going to buy this game, this has certainly made my mind up about it. No way am I buying this game now.
I've never downloaded a pirated game in my life, i might just have to change that because of EA's ignorance and stupidity, they are going to make more people obtain this game illegally than if they'd just released it without the DRM
xe-cute's Avatar - Comment posted on 09/09/2008 04:04
xe-cute
I honestly do not see what good copy protection does at all.

I would like to ask EA and Securom to get an answer, as I for the life of me can't think of a single reason why it should be used.

It sure as hell does not prevent copying as Spore proved last week and before it so did EVERY other game released with securom.


So why do they use it? It just seems mindless and so daft to hurt there customers that way when it does not actual good in prevention.

Can no one from Destructoid get in contact with EA and secuROM and askthem what it actualy does in the real world as opposed to what it is meant to do? I want to know what benefit it gives.
Kyousuke Nanbu's Avatar - Comment posted on 09/09/2008 04:09
Kyousuke Nanbu
As usual, measures taken by companies to stop piracy just piss off the people that actually buy the damn game.

Oh well, I'm all for anything that leads to the decline of PC gaming.
DeusPayne's Avatar - Comment posted on 09/09/2008 04:13
DeusPayne
And another EA game gets crossed off my list. These days there's so many good games with minimal to no copy protection (gogo stardock) that I don't need to be throwing $60 at a company that has no respect for their customer base.

@xe-cute: They hide behind the 'piracy' issue because they know that it is a legal way for them to screw the customer out of as much cash as possible. They know that in an effort to "stop piracy", they are able to abuse their customer's rights as much as possible with little to no PR repercussions. Seriously, why would you sell a product, when you can just give out glorified rentals for the same price. The PR might say it's all about the piracy, but those that know anything about how easy piracy is, and how little DRM does to prevent it can see through the thin screen of smoke.
Josh Tolentino's Avatar - Comment posted on 09/09/2008 04:14
Josh Tolentino
Oh well, I'm all for anything that leads to the decline of PC gaming.

Dare I ask why?
Timmeh's Avatar - Comment posted on 09/09/2008 05:05
Timmeh
This idiotic DRM stuff pisses me off. Who in the hell decided that limiting installations and requiring some kind of online activation, both of which have resulted in allsorts of problems were good ideas? In a sane world, the guy who suggested this would have been marched the fuck out of the door immediately.

Of course most people still buy the games anyway and the media won't take a position on it for fear of upsetting someone so it continues. Why doesn't one of the online/print publications try to take them to task and get a discussion going about it? Fear of losing a few review copies?

Look at the interest in retro games, PC or otherwise... how many of those would you be able to play now if these conditions were applied? None.

the fact that every game using DRM is up on file sharing sites by release day at the latest, yet they still insist on using these probably expensive measures is mind boggling.

@xe-cute: I think these measures are as much about preventing resales as (failing to) stop piracy.

Dare I ask why?
I think he was touched inappropriately by Windows as a youngster.
auntnadia's Avatar - Comment posted on 09/09/2008 05:16
auntnadia
i don't play pc games. well not ones made after 1920, as my pc has a hard time processing anything that isn't porn.

if i did however, i would definatley be downloading this one for free and not feeling guilty about doing so.
KaL YoshiKa's Avatar - Comment posted on 09/09/2008 05:22
KaL YoshiKa
The sad thing in all this is the honest devs are going to be blamed for poor sales by the executives who decided to force SecureRom into the games.
indigoinc's Avatar - Comment posted on 09/09/2008 05:23
indigoinc
This DRM nonsense is ridiculous, it only punishes the people who want to buy the game, and fails utterly at protecting the game from those dedicated to pirating it.

I can understand content owners wanting to make money on the game they worked so hard on. I support that fully, and am personally happy to pay money for a game I enjoy. However, when the pirated version is in fact SUPERIOR to the legit version with it's lack of DRM, then I get conflicted. Can I just download a copy and send Will Wright a check?
Timmeh's Avatar - Comment posted on 09/09/2008 05:41
Timmeh
Also, what that dick on the forums fails to mention is that if you donwladed the game through EA's digital distribution portal and you need to reinstall after 6 months, you'll have to pay for the game again.

I'm also sick of seeing this "if we don't limit your installs you might go to dozens of your friends houses and install the game". Who the fuck does that?

Ah fuck it, I'm just going to grab this off the pirate bay if there's nothing better to play around the time it's released. Fuck them.
Jim's Avatar - Comment posted on 09/09/2008 05:44
Jim
Look, it's very simple, really.

IF IT HAS ANY DRM/COPYPROTECTION THAT GIVES ME PAINS OR LIMITS WHAT I CAN DO WITH MY BOUGHT GAME - NO FUCKING SALE!!!

I don't buy at Steam, I will never buy any PC game with SecuROM, I don't even buy "enhanced CDs" that won't work in my CD changer!!!

NO SALE!!!
Dr Terror's Avatar - Comment posted on 09/09/2008 05:59
Dr Terror
"I’m a lot less respectful of those people who take the position that they will illegally download a game simply because it has DRM."

If you respected your customers at all you wouldn't twist their arm into that position in the first place.
Agnostic's Avatar - Comment posted on 09/09/2008 06:05
Agnostic
SEED please!
TurboSpaz's Avatar - Comment posted on 09/09/2008 06:05
TurboSpaz
Seeders: 8084

Yep, good one EA you stupid fucks.
Murumasa123's Avatar - Comment posted on 09/09/2008 06:10
Murumasa123
1100 reviews and counting. If they dont change something then Im pretty sure they will lose a lot of business by the more hardkore informing the casual at least.
ajaxender's Avatar - Comment posted on 09/09/2008 06:15
ajaxender
Wow... This isnt a compromise. This is a big 'fuck you'. The fact that he hasnt even tried to understand our side of this just makes it worse.

What really pisses me off is that SecuRom hasnt worked in years... no copy protection has. Hell, i crack all my games; if the data is on my hard drive, why the fuck do i still need to bother with putting the cd in?

I was probably going to buy this (i loved RA 2 to death, still do in fact), but not now. I dont even know if i'll download it; i just cannot support these morons.
bloodylip's Avatar - Comment posted on 09/09/2008 06:30
bloodylip
@unangbangkay

Because he's an angry little troll.
Vitamin Awesome's Avatar - Comment posted on 09/09/2008 06:32
Vitamin Awesome
After all EA has done to protect gamers during the Mass Effect Sex Scandal... Turning back into Mr. Grinch just in time for the holiday season.
TurboSpaz's Avatar - Comment posted on 09/09/2008 06:33
TurboSpaz
What pisses me off the most is that if everyone takes a stand and refuses to buy Spore, the lost sales will just be blamed on fanciful piracy by EA, thereby giving them even MORE reason to add even MORE insane copy protection into their next game.
Jim's Avatar - Comment posted on 09/09/2008 06:53
Jim
In Soviet Russia, DRM hates you!

--

NO SALE!!! I'll never buy any game that features this kind of draconian DRM.
SgtBilbo's Avatar - Comment posted on 09/09/2008 07:14
SgtBilbo
Count me out. I was really looking forward to both Spore and RA3, but SecuROM just kills the deal for me. Until EA either removes SecuROM from their games or releases a patch to remove it, I will never purchase another EA PC game. Darn shame...I really was looking forward to picking up Spore today.
JACK of No Trades's Avatar - Comment posted on 09/09/2008 07:15
JACK of No Trades
I understand why they are doing it, but it won't help. People that pirate games can be pretty clever and will crack this before the general public gets its hands on it.
Timmeh's Avatar - Comment posted on 09/09/2008 07:54
Timmeh
@Jack of no trades: That's exactly why I don't understand it. Anybody with any modicum of computer knowledge and exposure to the internet will be aware that DRM has never stopped any game from being pirated. At very best, Starfarce gave a bit of breathing room because it required unlugging drives until a full crack was out but we know how well Starfarce turned out...

That they are going ahead with this when Spore was up for download and fully cracked days before its release just compounds the fact that they are either totally out of touch with the market or doing this for other reasons, like eliminating resale.
Timmeh's Avatar - Comment posted on 09/09/2008 07:55
Timmeh
@Jack of no trades: That's exactly why I don't understand it. Anybody with any modicum of computer knowledge and exposure to the internet will be aware that DRM has never stopped any game from being pirated. At very best, Starfarce gave a bit of breathing room because it required unlugging drives until a full crack was out but we know how well Starfarce turned out...

That they are going ahead with this when Spore was up for download and fully cracked days before its release just compounds the fact that they are either totally out of touch with the market or doing this for other reasons, like eliminating resale.
Swifty64's Avatar - Comment posted on 09/09/2008 07:57
Swifty64
EA have already made it clear they don't like resales of games. Seems like this is their way of stopping it and has very little to do with piracy, that's just the cover story
Timmeh's Avatar - Comment posted on 09/09/2008 08:01
Timmeh
Oh lordy, how did that double post happen
Capn Birdseye's Avatar - Comment posted on 09/09/2008 08:14
Capn Birdseye
I normally purchase games at retail price, but if this shit persists, I will have to look at other alternatives.
Jeku's Avatar - Comment posted on 09/09/2008 08:38
Jeku
Jim - Do you not understand the difference between a 5 "install limit" and a 5 "computer limit"?
Josh Tolentino's Avatar - Comment posted on 09/09/2008 08:39
Josh Tolentino
@TurboSpaz

What pisses me off the most is that if everyone takes a stand and refuses to buy Spore, the lost sales will just be blamed on fanciful piracy by EA, thereby giving them even MORE reason to add even MORE insane copy protection into their next game.

And if it DOES sell gangbusters (like it will), EA will say that HEY, THIS SHIT WORKS, and put it in every other game they decide to put out.
Tet's Avatar - Comment posted on 09/09/2008 08:41
Tet
Oh boy, the limit increased to 5?! Wow that changes everything! Pass, I've already had that fun once with Bioshock, I'm not doing it again.
whormongr's Avatar - Comment posted on 09/09/2008 08:47
whormongr
It is the install limit that is the real killer- online activation is a piss off, but dealable ANY install limit is ridiculous. It should not matter how many times I want to install the game- but I will tell you for one that I do install games many multiple times in the life cycle of the game- battlefront and battlefront 2 prolly got installed 7 or 8 times during the play lifecycle, the sims2 has been reinstalled more than that- there is a little thing that EA doesn't seem to understand and it is called hardware upgrades.... I do often rip my PC apart and rebuild it and swap drives and install a new OS and hardware. So because you put some crappy DRM on your game you want me to stop doing this? screw that- I am just not buying the game.
Jehutus's Avatar - Comment posted on 09/09/2008 09:05
Jehutus
People who illegally download games because of DRM at least are consumers of the game. I outright refuse to purchase a game with anything more than ultralight DRM, and even then it has to be an amazing game.

Mass effect? Nope
Spore? Not now
Red Alert 3? Was iffy in the first place, but definately not now

I wouldn't even bother pirating these games now that they've got DRM. DRM shows to me that a developer views its consumers as potential criminals and doesn't respect them. People who wish to pirate games will pirate games, those who support a genre or brand will buy.


This is why I buy every stardock game that comes out. I got a free copy of Dread Lords years ago when I was still reviewing games as a job for my newspaper, and ever since I'm a faithful stardock supporter.


End Lesson, kids? Don't buy Red Alert 3, and don't buy spore (sadfaceformacfags). Buy Sins of a Solar Empire. It's just as robust a strategy game (way more robust than red alert) and you're supporting a company that cares about gamers


This is a buyer's market. We make the decisions for these companies. By buying these games, you are saying "I'm down with DRM".
Jehutus's Avatar - Comment posted on 09/09/2008 09:07
Jehutus
Also: If you have Steam, get Impulse. Its Steam but for Stardock. And everything's cheaper, and Impulse doesnt need to be running or online to play games
Spectreman's Avatar - Comment posted on 09/09/2008 09:08
Spectreman
* Online activation, ok. Only 3 or 5 installs, fuck. If I have to take the time calling EA after 3 installs, I´ll spend this time in others torrents forms.
Excel-2011's Avatar - Comment posted on 09/09/2008 09:16
Excel-2011
Copy protection is only good for deterring those not determined enough to break it if they won't pay for it (how much of the market that is is anyone's guess). Otherwise, what the gays.
Timmeh's Avatar - Comment posted on 09/09/2008 09:21
Timmeh
@The-Excel

Copy protection deters nobody. There are groups out there who make a hobby of obtaining games as early as possible and cracking the copy protection to see who does it first and best. This is their pastime like ours is gaming.

These games then make their way out onto file sharing sites complete with the cracked files and they are there for anyone to download, no determination needed. It's not like Joe Bloggs has to reverse engineer the software and figure out where the copy protection is himself. It's worthless.
zeroword's Avatar - Comment posted on 09/09/2008 09:45
zeroword
There is NO resale market for PC games. The price drops significantly in just a couple of months. I don't understand the Steam haters at all. I will definitely check out Impulse though.
Kasmodiah's Avatar - Comment posted on 09/09/2008 10:18
Kasmodiah
Y so srs, u gaiz?

We still have torrentz and usenet and sneakernet and rapidshit and ipfilters and firewalls... EA's got nothing on pirates.

Now, I'm going out to buy another copy of Sins of a solar empire, out of spite. Just don't know if my girlfriend is going to like the game, but that's her goddamn problem.
combatmedic's Avatar - Comment posted on 09/09/2008 10:19
combatmedic
I have said it before and I will say it again, If a company makes it harder to play their game the legit way, Im going to download it. I have had way to many issues with DRM to really care what these people think of me, as they clearly do not care about their paying customers.

When a pirate forum gives you a better game and support than the company, that company has some major business restructuring to do.
killias2's Avatar - Comment posted on 09/09/2008 10:27
killias2
I've come to a conclusion: I will no longer buy any PC games that treat customers like criminals.

Enjoy.
Maurice Tan's Avatar - Comment posted on 09/09/2008 10:41
Maurice Tan
Ah well, that's gonna be offline and lan play for me.
xe-cute's Avatar - Comment posted on 09/09/2008 10:45
xe-cute
BTW I am guessing secuROM fixed that issue of them toasting CD/DVD drives?

I forgot what version (and games) that was with the constant checks that bricked the disk drives, but they should of been sued over it.

Also does anyone else remember the employee of theres who got sacked for file sharing a cracked game on there own company forums which used a rival software protection? That was simply crazy.


Both the above happened about two years ago.... Does anyone else remember all the stuff that went on?

...some time later.........

Oops, just realised after some research that it was starforce (not secuROM).......

http://en.wikipedia.org/wiki/StarForce

^ Look under controversy section.
Zen Albatross's Avatar - Comment posted on 09/09/2008 11:02
Zen Albatross
This is shit. I hope a million people pirate RA3. Maybe then they'll learn not to fuck over the consumer.
The Johnggernaut's Avatar - Comment posted on 09/09/2008 11:06
The Johnggernaut
This has to be some kinda gaming record for shooting one's self in the foot.
el_chack's Avatar - Comment posted on 09/09/2008 11:21
el_chack
"I think it would be a shame if people decided to not play a great game simply because it came with DRM... I’m a lot less respectful of those people who ... illegally download a game simply because it has DRM."

Did you note that mr. Reeves already knows that Red Alert 3 will be cracked? What's the point then in use SecuROM?

Wouldn't games be cheaper t produce if they don't pay for a crap service like SecuROM, implying that they could release their games at a lower price and of course, this would increase sales over piracy, isn't that really hard to have common sense on bussiness world?
mix's Avatar - Comment posted on 09/09/2008 11:45
mix
I wont buy a game that limits me to my installs, fuck that! Maybe I will wait for this to come out on PS3. How would this work for re-sale values?

I have had my Diablo II copy on like 6 computers (ALL mine), so what if it had that DRM? I would have to buy another game?

No deal.

".......I’m a lot less respectful of those people who take the position that they will illegally download a game simply because it has DRM."

He's trying to look like the good guy here as if you don't like DRM's you are a pirate, he's a douche bag. I pay for my PC games and I have downloaded a game to try it out to see if I like it, first game was portal, but I then deleted it when out and bought Orange Box and there aint no DRM on that :)
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