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Dead Space 3

EA wants Dead Space 3 to appeal to a 'broad' audience

10:15 AM on 06.15.2012 // Jim Sterling

Oh dear. It's never a good sign to me when a publisher states plans to make a game appeal to a "broad" audience, because it usually means one thing -- stripping away whatever made the game unique in the first place, and plugging yet another homogeneous clone into the machine. EA has said that, while it doesn't want to "piss off fans" with Dead Space 3, it does plan to give it more appeal. 


"It's definitely not getting away from gore or horror, but at the same time it's opening up to a larger audience by adding some elements," said EA's Frank Gibeau. "In general we're thinking about how we make this a more broadly appealing franchise, because ultimately you need to get to audience sizes of around five million to really continue to invest in an IP like Dead SpaceAnything less than that and it becomes quite difficult financially given how expensive it is to make games and market them."

Dead Space 3 will feature co-op and shoot-outs with armed human enemies, which has certainly worried fans, including myself. As I've said before, I trust Visceral implicitly, but EA's terror of selling less than five million copies with each game it makes is just ... not healthy. Especially when that terror is combated by trying to make games look like more successful games that will remain more successful because they had the idea first. 

EA: 'We don't want to p*ss off our fans' with Dead Space 3 [CVG]

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destructoid's previous coverage:
Dead Space 3

  May 08

John Carpenter wants to direct a Dead Space film

Could this be a Ghosts of Mars sequel???

  May 08

Dead Space 3 is the latest game to have officially failed

Electronic Arts declares the game performed below expectations

  Mar 07

Dead Space 3 DLC work began after main game was finished

EA producer details their DLC design process

  Mar 01

Origin has a big sale on all three Dead Space games

Plus the DLC, but spending anything on that is a waste of money

  Feb 11

Attorney: Dead Space 3 resource exploit might be theft

IP expert likens resource farming to stealing

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