Rik Mayall lookalike and CEO of Electronic Arts John Riccitiello has expressed his concerns over EA's flagging review scores. While many gamers might not take scores seriously, EA keeps tabs on them, and it's noted a near 5% drop in the numbers from last year.
Riccitiello finds the drop from a 75% average to a 72% average most unsatisfactory and has promised to do something about it.
"There is nothing acceptable about that," stated the EA chief, possibly while strapping a hunting knife to his leg and punching the air with rage. "Our core game titles are accurately measured and summarized by these assessments, and that is a very big deal … we need to recover here."
Once again, Riccitiello proves he understands EA's problems and shows a willingness to work toward restoring faith in the publisher. However, it still remains to be seen just how well he is going to be able to rebuild the company's image. The best way to do this -- and to improve those falling scores in one fell swoop -- is to simply see that quality titles get released. With the likes of Army of Two and Dead Space on the way, we'll see just how likely it is to witness a turnaround for Electronic Arts.
Of course, since EA is pure evil incarnate, EA's plans for recovery may just involve stepping on the backs of reviewers' necks and shooting them in the head. EA's like that, you know.
Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize.
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Contest:
10:47 PM on 02.21.2008
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Cause, yanno... the devil sucks and all.
...uh do you actually want that? im glad EA doesnt.
You have a point; every summer when we have to set up our store at midnight to sell hundreds of copies of the latest piss-poor excuse for a football game that EA squeezes out on the chests of idiot fratboys everywhere, I die a little inside that it'll sell more copies that year than all the new IPs and games from truly talented but unknown developers combined. At the same time, Icon didn't sell; that's one of the reasons why EA Chicago got shut down. People catch on, sometimes.
Sounds like SOMEONE just conceptualized the hit new FPS of 2008.
I'd buy it.
The sad thing is that back in the Commodore 64 era, just about everything that EA did was instant gold: Racing Destruction Set, Archon, M.U.L.E., Skate or Die (if only for that KICK ASS opening sequence), Dr. J and Larry Bird Go One-on-One, Bard's Tale ... and then in the early PC days with the Chuck Yeager series, LHX, and lots of others.
Then they went from a top-of-the-line developer into their damned buying spree to become more of a distributor, destroying three of the best gaming companies in the process - Westwood, Origin, and Bullfrog. With all of that, they have a l-o-n-g way to go before they lose the title of "evil" to any degree.
What was that one line that Topher said? "What do you say when 'F*ck You' isn't enough?" He said it towards Microsoft, but it applies to EA, too.
lulz. it's too bad I can't find a time capsule to catalog these clever quotes in, so that something can survive the nuclear apocalypse to entertain our future generations...
Oh, and I wish Army of Two is gonna be good, but I can't help but think EA isn't REALLY quite there yet(but maybe in a few years if they keep this pace up... Atleast there aren't any numbers or colons in the title).