The new Electronic Arts -- an EA that releases polished games and new intellectual properties -- took a financial hit for their creative efforts. Dead Space may have rocked the charts and resonated with a new audience, but DICE’s Mirror’s Edge did neither. It’s a pity and problematic for EA.
But Frank Gibeau, president of EA Games, has the solution. He believes EA launched too many new IPs in a short span of time and will have the monolithic company space the release of new titles in the future.
" ... I think that we launched too many new IPs all at once in [fiscal] Q3 [the holiday quarter],” Gibeau told Gamasutra in a lengthy interview. “I would have spread them out and found better windows for them. I would have had longer marketing for them. The marketing cycles were fairly short,” he said. We didn't have enough assets to build a fan base, build a community and get that long-demand build."
“So in hindsight, I probably would have picked a couple different windows for Dead Space and Mirror's Edge. It was kind of unnoble at the time because a lot of IP gets created in those times of big traffic and lots of volume. And we didn't anticipate a dramatic downturn in the economy,” he continued.
Gibeau then said, we'll see only two or three new IPs a year from EA going forward -- a step backwards, but nothing like the good old days of regurgitated sequels and unpolished gobbledygook.
| BBcode help |
| [b]Bold text[/b] |
Bold text |
| [i]Italic text[/i] |
Italic text |
| [url]http://www.dtoid.com/[/url] |
http://www.dtoid.com |
| [url=http://www.dtoid.com/]Web link[/url] |
Web link |
|
| [img]http://www.example.com/robot.jpg[/img] |
 |
Post a comment! You can also post a photo below:
Comment with Facebook
Click connect and comment instantly!
|
Comment with Dtoid
New? SIGN UP - it takes 5 seconds
|
17 comments | showing # 1 to 17
|
Comment with Facebook
Click connect and comment instantly!
|
Comment with Dtoid
New? SIGN UP - it takes 5 seconds
|
Comments policy
Destructoid is an open discussion community. You don't need to "audition" to post a comment - just speak your mind. We respect differing opinions on the site, so have at it. Be smart, funny, insightful, clueless, or cute -- but back it up with substance. Keep your cool, keep it fun. We only ask that you act respectfully and above all: don't be a troll and ruin it for everyone else. Don't bring down gamers or we'll, you know, gently shoot you in the face and stuff you into a flaming mailbox. Each comment is your opportuntity to make this community awesomer. Is that even a word?
Avoiding the banhammer only requires common sense: spamming, trolling, racism, NSFW stuff, and other forms of sucking will not be tolerated. If anyone is griefing please report abuse. Be good. Don't suck!
Contest:
9:53 AM on 06.05.2009
| 
As long as new stuff is on Dead Space par of quality they can space them out all they want.
Anyway, I kind of agree that they were all too close. But that shouldn't discourage them. I'm infatuated with the new EA. They've been doing some amazing stuff lately and I love what Ricatello is doing with the company now.
Now Activision is pulling the same shenanigans that EA used to, way back in the day, and they are being rewarded for it by being #1. It's ridiculous.
Dead Space is probably the best way to describe the game Dead Space.
Oct/Nov is chock full of releases, it was last year, and it is again last year...
If EA releases some good IP's around this time of year they will have a much better chance of getting seen, and if its at a time when no other games are coming out, they'll have the market pretty much to themselves, because I know Im looking for games to play in the lean months