Electronic Arts has announced a partnership with shoemaker Adidas to promote Need for Speed: The Run. Adidas has provided the shoes protagonist Jack wears when he gets out of his car to dash through quick-time event sequences, the new "Need for Speed: The Run Top X," and you can wear them too. Adidas will be selling the exclusive and limited edition Need for Speed branded merchandise in their retail locations soon.
The first fifty pairs of the shoes went on sale today at the Adidas flagship store in Chicago with an event to celebrate the launch at the store this coming Wednesday. Future events are planned for San Francisco (October 27th) and New York (November 15th) leading to the release of the game.
Need for Speed: The Run. Get it? Marketers are sooooo clever.
Conrad Zimmerman is Destructoid's News Editor and home to the busiest mustache in the gaming press. An amateur historian and pop culture fanatic, Conrad possesses a nearly limitless wealth of videogame factoids and a passion for the power of games to teach, inspire and entertain. He enjoys reading, writing and turning things which should be fun into work.
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Contest:
4:15 PM on 10.10.2011 | 
Absolutely love Top Tens, incredibly comfortable without being ridiculously modern or over the top. A classic shoe. Not so fussed on the "Patent leather style gloss" , but I really like the slight redesign. Different colorways (Red w/- White highlights being my preferred) and I'd buy two pairs (to wear for the next couple of years).
EA: (Grabs my foot by the heel with one hand, brandishing ugly shoe in the other)
EA: PLAY NEED FOR SPEED OR WE'LL GIVE YOU THESE SHOES!!
ME: PLEASE GOD NO PLEASE OK I'LL PLAY IT!! *sob*