[ x ] remove ads and scale site to 1080p+
[ x ] remove the ads & get mobile premium
pay whatever you want to upgrade
 
 

EA teams with Adidas for Need for Speed: The Run promo

0

Electronic Arts has announced a partnership with shoemaker Adidas to promote Need for Speed: The Run. Adidas has provided the shoes protagonist Jack wears when he gets out of his car to dash through quick-time event sequences, the new "Need for Speed: The Run Top X," and you can wear them too. Adidas will be selling the exclusive and limited edition Need for Speed branded merchandise in their retail locations soon.

The first fifty pairs of the shoes went on sale today at the Adidas flagship store in Chicago with an event to celebrate the launch at the store this coming Wednesday. Future events are planned for San Francisco (October 27th) and New York (November 15th) leading to the release of the game.

Need for Speed: The Run. Get it? Marketers are sooooo clever.

\ We've blogged about this before: read (21) back stories 

 
 

Enlighten an uninformed cougar: FacebookTwitterRedditEmail
 

#Clothes #Electronic Arts #Fashion #Marketing #Need for Speed
 
 
 
[x] advertisement
 
 


Conrad ZimmermanMoustache // Profile & Disclosures
Fronts3159Blogs 218Following31Followers314

An avid player of tabletop and video games throughout his life, Conrad has a passion for unique design mechanics and is a nut for gaming history. He can be heard on the comedy podcast () and str... more
Similar stories on Destructoid:
 
 


Dtoid is fighting adblockalypse without native ad article bullsh* thanks to Huge Members. Please give them sex or donuts:

Ahr Ech
Ahr Ech


Since 5:06 AM on 10.27.2009

LinkSlayer64
LinkSlayer64


Since 1:31 PM on 06.16.2015

User Avatar
Zerom


Since 5:51 PM on 03.15.2010

totaro
totaro


Since 7:26 PM on 09.01.2013

 

Please login (or) make a quick account (free)
to view and post comments.





Three day old threads are only visible to verified humans - this helps our small community management team stay on top of spam

Sorry for the extra step!