EA strongarms Take-Two, goes public [Update]

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Home Take-Two

2:13 PM on 02.24.2008, Gameboi

72 comments | 9702 views

EA strongarms Take-Two, goes public [Update] photo

#Electronic Arts #Take-Two #Takeover time!

Whoever said that weekends are slow apparently forgot to consult with CEO John Riccitiello. He drops the bomb on us this Sunday, going public with the news that EA is deadly serious about adding Take-Two to their portfolio of investments.

Although the previous bid was rebuffed privately, Riccitiello upped the ante by entering the public domain and offering $26 a share -- a premium of over 64 percent of Take-Two's current closing price. With that comes a stern warning:

"There can be no certainty that in the future EA or any other buyer would pay the same high premium we are offering today."

If you missed the quiet undertones, it reads something down the lines of "join us, or you'll regret it, later." Are we about to enter an era of annual GTA games? Try and withhold your judgement long enough to browse the press release, straight from the horse's mouth. Also, hostile takeovers.

[Update: Take-Two fires back, shrugging off the offer as a "devaluation" of their real worth.]

[Via Next-gen]

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next 50 comments

70 comments | showing # 1 to 50

casualweaponry

Great, another studio for EA to run into the ground.

Hopefully Take 2 will Poison Pill (wiki link) that shit.

God I hate EA.

BlackDove

I wonder what the master plan is.

When everyone buys everyone. EA and Activision acquire everyone.

Then what?

Gameboi

We will soon be one step closer to that vision of a one-world government.... I mean console ;-)

crunks

One day Microsoft and EA will buy each other out. Two companies enter, one company leave.

leiden

I hope most of you all die. EA isn't that bad, BioWare even says so.

Gameboi

@leiden

A little harsh, don't you think?

Wedge

Take2 isn't a developer even, they're a fairly large publisher in their own right... bleh, messed up.

This would mean EA owning all of Rockstar, as well as Irrational and Firaxis.

I mean, how messed up would it be to have Firaxis/Microprose and Maxis under the same house?

The only interesting thing, is that Irrational would have access to the System Shock IP again, but after making Bioshock, I doubt they care.

Augh... no.. just no...

DaedHead8

I'm not sure this is bad news. Yeah, EA growing is supposed to set an old school gamer like me into a tizzy. However I like this Riccitiello guy, he's got panache. I think he has wait it takes to make EA great again.

vexed alex

@ casualweaponry

Has Harmonix been run into the ground? What about Criterion? You assume the worst because of their sports franchises.

DonWii

I'm with DaedHead8. No complaints here.

jdub28

I was gonna make a joke about the next Elder Scrolls and Bioshock being roster updates, then it dawned on me. The big wigs at EA Tiburon recently left so 2k can slide right in and even though it will still say madden, we can get our beloved 2kfootball back (also MVP Baseball)!!!!!

Barcode

As I said in drMario1337 's blog:

In my mind. EA makes great games, but if they keep expanding, then how I are we, the consumers, going to benefit from a nearly monopolistic main stream video game industry?

Take-Two did a smart move of turning them down.

Tubatic

@Wedge "I mean, how messed up would it be to have Firaxis/Microprose and Maxis under the same house? "

Holy Fuck, Batman

Novakaine

leiden, vexed alex: Origin, Bullfrog, and Westwood prove otherwise.

If EA can prove us people (who have damned good evidence to resent their acquisitions) wrong that they can back up their lip-flapping and actually man up in game quality, and not murder great studios, we'll shut up. Until then, you're out of your mind if you think there's no reason to harbor very ill will towards EA.

Fuck the Empire of EA.

jdub28

Just because EA is a single publisher doesn't mean the developers still won't have competition amongst them. No one wants they're development house closed, only to be thrown into making pogo games or something

leiden

Mediocre evidence, imo.

jdub28

Every one that is giving off the EA hate needs to get the picture. Activision is the one that picked up WoW (biggest cash flow in gaming) They produce the twice a year and once every year for since last century Guitar Hero and Tony Hawk games. They brought the studio developing one of the biggest hits in gaming (StarCraft 2 will be raking in money long after we have all %100-ed GTAIV, look at starcraft)

Why is EA an evil empire and Activison tH3 R0xx0rz

casualweaponry

@Vexed alex

Let's take a look at all of EA's casualties:

By Riccitiello's own admission, EA killed Origin, Bullfrog and Westwood studios.

Of course Criterion is alive. But Criterion's kickass middleware technology (Renderware) that powers Burnout as well as some of the GTA series is no longer used by the industry because no-one wants to deal with EA.

EA's a goddamn cancer on the game industry. Hopefully Take 2 will pull a poison pill and at the very least make EA overpay for it.

Nothing could can come from this takeover.

casualweaponry

*ahem*

Nothing good can come from this takeover.

drMario1337

I hope something good comes from this.

Timmeh

"...join us, or you'll regret it, later..."

Now, I'm not a fan of EA acquiring every developer ever either but let's be honest, 64% is a pretty big premium to be offering on top of the price of their shares - the guy is simply saying that it's a once in a lifetime oppurtunity and one they'll likely not be offered again. Saying that's a threat is a pretty big stretch.

Oh and it's the 'ante' you up, not anti (yes I'm that pedantic xD)

septapus

It's "ante" not "anti"...

Also, I'm sick of the joke everyone makes about EA pumping out a new version every year; only EA Sports does that! Give EA a break, they've come a long way in the past 5 years.

Gameboi

Good catch, guys. I missed the ante.

jdub28

Activision WORSE than EA

CoD5=WHY, WORLD WAR II, WHY

also, Guitar Hero rocks the 80's
also, also, every extreme sport from wake boarding to inline skating

Sadie G

That's fucking weird to make a whole website about it...I'm sorry but this whole thing just gives off bad vibes.

Barcode

@jub,

What if EA is the one and only place you can go to publich your game? That means they can control how much it will cost to you. Wouldn't you want more publisher's to choose from so you can publish your game while getting the deal that works for you (cost wise)?

HarassmentPanda

I'm excited about EA for the first time ever in my long history of gaming. I've never been into sports title, but EA has been expanding it's IPs drastically and the new management really seems to be heading in the right direction.

HarassmentPanda

Also, with Take 2's history of stock fraud investors may be more comfortable with EA at the reigns.

Gameboi

Not once, can I recall saying that I dislike EA. Other than sports titles, I've enjoyed several of their games over the years.

However, this bid is hostile. How could it be viewed as anything else?

jdub28

@barcode

so why is it a problem only when ea does it? I'm sure if Activision or capcom went out and brought bungie tommorow every one would act like its christmas. If EA even looks at them wrong there will be an angry mob outside in minutes

Wedge

It's NOT a problem only when EA does it. Stop bringing up Activision, I don't recall anybody here saying they were awesome. They suck as well, and I don't think anyone was happy about the Vivendi/Activision/Blizzard beast.

Consolidation of an industry in general sucks. Just look at the telecoms in this country.

jdub28

I didn't say it was good at all (except for my 2kfootball aspirations) but lets look at the WHOLE problem instead of demonizing one company

Perverted

For the ca$h EA is offering they'd be stupid not to except it...And the last time I checked you get cookies when you join the dark side. It's a win-win situation for Take-2.

BluFire

If I were Take-Two, I'd wait until after GTA4 comes out. That way the moneys can go to them, plus EA has to raise their asking price since their stock is going to go up.

Timmeh

BluFire, I would imagine that the release of GTAIV has been considered by EA (hence the repeated mention of it in their letter) and part of the deal may be that an agreement is reached before GTAIV is released. I can't see them offering way over the odds for shares and then letting GTAIV pass by as it's pretty much a license to print money.

RWarrior1CO

Well, at least EA doesn't have its own console system yet.

Necros

While my optimistic side hopes that any takeover would result in a Harmonix or Bioware-style set-up, where they're still allowed to more or less do what they want, my pessimistic side secretly knows that this would be terrible for the industry. Take Two is just too powerful to be under EA's rule.

Samit Sarkar

I kind of agree with Gameboi here. While I don�t think EA is an evil empire, maybe Take-Two doesn�t want to be bought out. That�s like someone saying, �I�ll give you $400 for your Dreamcast.� If it was very near and dear to your heart, you wouldn�t do it, no matter how much they raised their offer.

SFLUFAN

Well, at least EA doesn't have its own console system yet.

Anyway, T2 has just issued a rejection of the EA offer:

http://ir.take2games.com/ReleaseDetail.cfm?ReleaseID=295739

Doesn't mean this matter is closed, not a by a longshot.

DrkAdonis

Holy multiple-comments, RWarrior1CO. Sheesh.

YARLY

With the industry stagnating enough as it is, I'm really glad that Take-Two refused (for now). The less competition there is, the more it'll hurt the consumers.

Mr Bas

We know that EA isn't as bad as everybody says, the problem is that this way, it's more like they're "destroying" the free market. More competition, better games, simple as that.

Sam Spectre

Well, at least EA doesn't have its own console system yet.

Jetsetlemming

Oh FUCK no. Yeah yeah yeah, EA's a good guy now, they've made amends, they promise to be good little boys from now on, but jesus fucking christ NO. The less consolidation in this industry the better, and that's a time honored rule that has yet to be proven wrong. At the bottom line, gamers suffer when one company buys out another, especially when one giant company buys out another.
The more varied and spread out our developers, publishers, and producers are, the better, and that's completely ignoring EA's past behaviors.
As far as I'm concerned, this action is in exact opposition to the earlier claims that they've learned their lessons and are going to play nice from now on.

Novakaine

Well, at least EA doesn't have its own console system yet.

jdub28: People get hostile at EA because they've annihilated great studios. Until a third-party superpower like Activision or such builds up such a horribly incriminating track record like EA has, EA will continue to receive such animosity because they've totally earned it.

Release82

As long as they leave Rockstar alone to do whatever they want, its all good with me.

Bloody Splicers

Samit Sarkar

Re: Take-Two�s rebuttal...that�s exactly what I was talking about. The offer was unsolicited, meaning that EA just said, �Hey, we�re going to buy you out, whether you want to be bought out or not.� That�s the issue here.

SantanaClaus89

I blame this whole thing on Madden. "Damn you!!" (shakes fist in anger)

Samit Sarkar

@SantanaClaus89: I blame it on the special sauce (shameless plug!).

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