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EA Sports returning to Live brand: NBA Live 13 this fall photo

Above is a smartphone photo of Cleveland Cavaliers point guard Kyrie Irving (right) taken a few hours ago. He was playing an early build of the EA Tiburon-developed return of EA Sports' basketball franchise. EA hadn't officially announced the game's title before that photo went out on Twitter, but the main EA Sports account and the EA Sports NBA account have since tweeted photos of Irving playing the game. In addition, EA Sports has confirmed to Kotaku that NBA Live 13, "an all-new experience that captures the future of basketball," is coming this fall.

A number of NBA players are already in Orlando -- home of EA Tiburon -- for All-Star Weekend festivities, and Irving's not the only one who has checked out Live 13. John Wall of the Washington Wizards and the Minnesota Timberwolves' Ricky Rubio have also stopped by; as Pasta Padre's Bryan Wiedey pointed out, all three players are young point guards, which could signal an area of focus for the game. If so, there's a certain Asian-American sensation who's probably waiting for a call from EA.

Irving later tweeted that EA will reveal more details next week on the NBA Live Facebook page.

Live 13 has been in the works for some time now. It was clear that EA Sports was going to ditch the NBA Elite brand, which reached debacle status back in 2010, although the new name was unknown until today. It might seem strange to return to Live after EA left that name for Elite, but the company likely realized that it could benefit from the extant brand loyalty of the long-running Live series.

After a poor reception to a buggy demo, EA Sports indefinitely delayed NBA Elite 11 just one week ahead of its scheduled release before canceling the game outright a month later. EA also moved the series from EA Canada to EA Tiburon, and announced in April 2011 that the Orlando-based studio -- also home to EA's Madden, NCAA Football, and Tiger Woods PGA Tour franchises -- wouldn't ship a simulation basketball title until 2012.

EA Sports Confirms the Return of NBA Live [Kotaku]








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Samit Sarkar is a founding Destructoid editor and go-to Sports guy. Samit was the son of the Duke of Knees, rescued from a burning village in the afghan desert by a golden condor. He is an ace Backgammon player and lost both legs in a whaling tour. He lives for free in a nursery in Scotland where he teaches monks how to capture butterflies without hurting them. Likes Confuse Ray, Feel My Blade A Mabari War Hound, Snot, Spiral Arrow, Argo, Dan Smith's critical hit bark, Rolling things up into my life Meet the rest of the team



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6 comments | showing # 1 to 6
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Fuzunga's Avatar - Comment posted on 02/23/2012 19:40
Fuzunga
You know what Basketball game I always liked? Inside Drive. I don't know why, but I loved that one.
Jason Gurin's Avatar - Comment posted on 02/23/2012 19:51
Jason Gurin
Nothing can stop the beast that is 2K. Good luck ea.
Lydeck's Avatar - Comment posted on 02/23/2012 20:02
Lydeck
Zero fucks were given that day.

Fuck off EA, you suck dick at making sports games.
janoDX's Avatar - Comment posted on 02/23/2012 23:29
janoDX
So... NBA Elite is dead?
TheLupineOne's Avatar - Comment posted on 02/24/2012 05:56
TheLupineOne
Go T-Wolves! B-Ball is always awesome; buying NBA JAM On Fire Edition next weekend on SEN to celebrate.
jimmight's Avatar - Comment posted on 02/28/2012 23:53
jimmight
.this is a wonderful website buddy and an informative post!!! i am new here and i found this site very interesting and informative ,, you are a professional blogger i think i have a great interest in such things...thank you for the post buddy and keep on posting nice stuff like this :) i am a student.
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