hot  /  reviews  /  videos  /  cblogs  /  qposts

EA Sports Online Pass: Buy new or pay $10 to play online

5:49 PM on 05.10.2010 // Samit Sarkar

Last year, EA Sports introduced the long-awaited Online Franchise mode in Madden NFL 10. But if you wanted to play it, you had to either buy the game new and type in a one-time-use code that came in the box, or pay $10 for a code. This year, EA Sports is extending that policy across all of its games, and now, the code won't merely unlock a single online mode -- it's a gatekeeper for online play altogether.

You may not know Electronic Arts' "Project Ten Dollar" initiative by name, but if you've bought an EA game in the past year, you've probably dealt with it. It encourages gamers to buy EA games new -- as opposed to renting them or buying them used -- by offering bonus content with a pack-in code; used buyers and renters have to purchase a code for $10 to $15 in order to access the content. Examples include the Cerberus Network in Mass Effect 2 and the "VIP" content in Battlefield: Bad Company 2, both of which cost $15.

Starting with the release of Tiger Woods PGA Tour 11 on June 8th, all EA Sports games going forward will include a code in the case, and you'll need to type in that code in the menu in order to enable online play. If you buy an EA Sports 11 game used, or if you rent one, or if you borrow one from a friend, you'll have to buy a code from the Xbox Live Marketplace or the PlayStation Store for 800 Microsoft Points or $9.99, respectively. Of course, EA Sports will still afford you the privilege of purchasing DLC (or downloading free DLC) for its games, but without an Online Pass, you'll only be able to use the content offline.

Thankfully, EA Sports has included a provision for renters and borrowers: if you don't want to buy a code, you can activate a free seven-day trial of online play -- but you can only do it once per EA Sports game. Surprisingly, GameStop is on board with the EA Sports Online Pass -- the retailer will be selling Xbox Live Marketplace points and PlayStation Store cash cards alongside the 2010 EA Sports games.

Frankly, I don't have a problem with publishers trying to incentivize new purchases, and I'm not surprised that EA Sports is going as far as preventing renters and used buyers from playing online. As EA Sports' Senior VP of Worldwide Development, Andrew Wilson, notes, "We think it's fair to get paid for the services we provide and to reserve these online services for people who pay EA to access them." I bet they'll see a marked increase in new purchases of their 2010 games. What do you guys think of this?

To find out more about the Online Pass, check out the FAQ here or the tutorial embedded after the jump.

Samit Sarkar,
 Follow Blog + disclosure

This blog submitted to our editor via our Community Blogs, and then it made it to the home page! You can follow community members and vote up their blogs - support each other so we can promote a more diverse and deep content mix on our home page.

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding * to your whitelists.

Status updates from C-bloggers

RadicalYoseph avatarRadicalYoseph
What is the Dtoid chat room?
TysonOfTime avatarTysonOfTime
Batthink avatarBatthink
This GrumpOut video was pretty funny to me (props to TheBadSpoon on the Dtoid chat room);
CoilWhine avatarCoilWhine
Sonic Lost World is coming to PC on November 2nd for $25! I may double dip, hopefully they'll make the final boss less rage-inducing. Ah well, I can always grind for extra lives lol.
Mike Martin avatarMike Martin
Older. Grayer. Wiser. Dick still works. #Ballin
FlanxLycanth avatarFlanxLycanth
Wow I just want a mic for the PS4...why are they so expensive ;_;
ikiryou avatarikiryou
Went to play MGSV, got prompted to download the MGO data; it's not on the PS Store yet. Or maybe it's Kojima-san's way of telling me it's not the real MGO data, but is instead a janitor who once protected me from a puddle of pee and now wears my face.
CJ Andriessen avatarCJ Andriessen
Going grey >>>>>>>>>>> Going bald
Rudorlf avatarRudorlf
Recently watched the Cannon Films documentary, by the director of Not Quite Hollywood. Super entertaining, hilarious, and it almost made me want to watch some of the Cannon films. Almost.
CaimDark Reloaded avatarCaimDark Reloaded
PEOPLE! PEOPLE! PEOPLE! Tomorrow I'm meeting Shade of Light in RL!
able to think avatarable to think
Tip for those who have plasma TVs and are playing MGSV; go into settings and make the weapon icon only appears when you're aiming. I had to buy a new TV because the weapon icon got permanently burned into my plasma.
FlanxLycanth avatarFlanxLycanth
Any of you cute little butts gonna be at London Comic Con?
Jiraya avatarJiraya
You felt your sins crawling on your back... [youtube][/youtube]
Halflocke avatarHalflocke
what was the first game that used crowd motivated you to contribute ?
Mike Martin avatarMike Martin
Mad Max, Critters and some The life and times of Tim to finish the night. T'was a good day.
techsupport avatartechsupport
I was excited to learn one of my favorite Philip K. Dick novels, The Man in the High Castle, would be receiving its own TV show. After watching the pilot, I'm cautiously optimistic. Looking forward to the rest in November.
Nekrosys avatarNekrosys
I'm going to be honest; this is my new favourite line in anything ever. GOTY 2015 and all that. Also cocks: [img][/img]
I thought Laura Kate's Destiny piece for Polygon was pretty neat.
Barry Kelly avatarBarry Kelly
Bungie have decided Kojima isn't the only one who can do 4th wall breaking shenanigans. Congratulations Destiny players, you're all now The Taken King.
I have (jokingly) wanted a remake/sequel to Geist. And then I went to YouTube to watch a longplay to see it in action again and thought, "nevermind!"
more quickposts



Invert site colors

  Dark Theme
  Light Theme

Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo

Back to Top

We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -