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EA spent tons of money on this 'kooky' 'viral' Madden trailer

Aug 15 // Steven Hansen
   @dtoidsteven

Dueling celebs, Lady Gaga jokes, women in hot pants, hologram football players

I bet the people involved had a lot of fun shooting this offbeat Madden 15 commercial. It's also an obviously expensive production (beyond the celebrity costs) meant to be "weird" and, hopefully, shared (viral) over the Net.

And when you're trying that hard to be weird, it's a bit like people who describe themselves as "so random." This is a millions-selling product released at a premium, annually, in a monopolized deal with a league that makes more money than the MLB, NBA, and NHL combined. And wants to more than double that take, to $25 billion/year, by 2027. Enjoy your $14 Bud Light while it lasts, because it won't be that cheap forever.


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Steven Hansen, Features Editor
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Steven watches anime & sports, buys meat out of trucks, dates a Muppet, and is only good at cooking. He stands before you bereft of solace and well on the road to perdition. (^ω^) more   |   staff directory

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destructoid's previous coverage:
Madden 15


  Sep 05

Madden 15 is an extra scummy ripoff on PS3 and 360

I'm as Madden as hell and I'm not going to take this anymore


  Sep 05

Review: Madden 15

There's a team called the 'Redskins' in this game, which is super racist!


  Aug 04

Kids are gonna open up Happy Meals to find NFL 15 toys soon

'Just gimme the toys, bro, and no one will get hurt!'


  Aug 04

Xbox One Madden 15 bundle throws in a copy of the game for free

Not a bad deal if you're the football playin' type


View all:powered by:  MM.Elephant

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