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EA spent tons of money on this 'kooky' 'viral' Madden trailer - Destructoid




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Madden 15  



EA spent tons of money on this 'kooky' 'viral' Madden trailer


2:00 PM on 08.15.2014



I bet the people involved had a lot of fun shooting this offbeat Madden 15 commercial. It's also an obviously expensive production (beyond the celebrity costs) meant to be "weird" and, hopefully, shared (viral) over the Net.

And when you're trying that hard to be weird, it's a bit like people who describe themselves as "so random." This is a millions-selling product released at a premium, annually, in a monopolized deal with a league that makes more money than the MLB, NBA, and NHL combined. And wants to more than double that take, to $25 billion/year, by 2027. Enjoy your $14 Bud Light while it lasts, because it won't be that cheap forever.








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timeline following:
Madden 15



3:30 PM on 09.06.2014
We had entirely too much fun with the Madden GIFerator

EA Sports had this crazy idea that sounded as though, in a perfect world, it just might work. They empowered football fans to create their own GIFs complete with player animations, backgrounds, and smack talk with an impossib...more



4:01 PM on 09.05.2014
Madden 15 is an extra scummy ripoff on PS3 and 360

EA usually saves its most blatant hack jobs for consoles where it's less likely to draw ire.  FIFA 14 on Vita was a reskin of FIFA 13 on Vita which was a reskin of FIFA Soccer. Before you snark about "aren't al...more



4:00 PM on 09.05.2014
Review: Madden 15

Madden 15 on PS3 and 360 is bad garbage that EA shouldn't get away with releasing. Alright then, onto current-gen.more



6:30 PM on 09.02.2014
Madden 15 glitches: 1 foot tall players, rocketing linemen, & more

Madden 15 is out. I will write more on the game this week (preview: the PS3 and 360 versions are a shady cash grab and missing new features).  Until then, let's have some fun. more



2:30 PM on 08.04.2014
Kids are gonna open up Happy Meals to find NFL 15 toys soon

File this one under "news I never thought I'd hear." The last Happy Meal rotation saw a group of toys that you all probably thought I'd never shut up about, but the next set is even stranger. Yowling children zipping aro...more



1:15 PM on 08.04.2014
Xbox One Madden 15 bundle throws in a copy of the game for free

Madden 15 is getting a special Xbox One bundle for its August 26 release. Like any offensive lineman worth his salt, it's larger than average. However, unlike any all-star caliber player, it sort of comes at a discount. ...more



1:15 PM on 07.11.2014
Who is yelling in this Madden trailer and why, why, why

I wanted to fit a "Red Warrior is about to die" joke in this trailer for Madden's new Gauntlet mode. I got as far as "Redskins is about to die" before I started watching this video and was greeted with an over eager, discordant voice over. Bosssssss levelsssssssssssss. Who thought this was a good idea?more



8:00 PM on 06.20.2014
Madden 15 cover wants you to stop in your tracks, or something

Seattle Seahawks star cornerback Richard Sherman won the vote to be on the box art of Madden 15. What exactly he's doing on the cover, well, that's anybody's guess. Does he want a high-five? (If so, gotta go higher, Richard.)...more



2:45 PM on 06.09.2014
Madden 15 allows more freedom on defense than ever before

Madden 15 is seeking to put more focus on defense in the latest iteration of the ridiculously popular football game, with updates that should make the entire experience a little more fun overall. Players will be able to choos...more




Sports

4:00 PM on 09.05.2014
Review: Madden 15

Madden 15 on PS3 and 360 is bad garbage that EA shouldn't get away with releasing. Alright then, onto current-gen.more



10:00 PM on 09.04.2014
Ah, so that's where those silly Madden GIFs are coming from

I don't care at all about Madden, but GIFs? Damn you, Electronic Arts. You've won. The company has created a GIF maker for Madden NFL 15, "designed to help fans celebrate their favorite team's biggest plays and challenge thei...more



6:30 PM on 09.02.2014
Madden 15 glitches: 1 foot tall players, rocketing linemen, & more

Madden 15 is out. I will write more on the game this week (preview: the PS3 and 360 versions are a shady cash grab and missing new features).  Until then, let's have some fun. more



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