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EA: Software prices will be dropping photo

$60 is a lot of money. Even if you do the rudimentary math and conclude that you're only paying a few dollars per the amount of hours you get out of a videogame it's still a lot of cash to lay down over and over again. But what can we do? This is what games cost now and it isn't going to change... or is it?

EA Canada senior producer Jason DeLong believes that games are going to be getting cheaper down the road, with the upfront cost of a game being less, but more and more extras coming tacked on later. "I think that we’re going to start to see – maybe not in the next year, but in the near future – games go down the route of smaller up-front experiences and lower prices at the beginning, and then the ability to extend the game through episodic material or future feature material. I think that’s a direction we’re probably heading in," he told GameInformer in a recent interview.

I'm all for cheaper games and episodic content, but if developers start getting it into their head that they can basically release a game in pieces then that is bad news bears. That's just the conspiracy theorist in me talking though, I'm sure EA and all the big companies out there have our best interest in mind.

Software Price Drop for 2010? [GameInformer]








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Matthew Razak is Destructoid's Associate editor and co-founder of film site Flixist. He began as community member "cowzilla" and was since sequestered to write brainy features material. He lives in Los Angeles with his beautiful wife. Likes Games! Movies! Hats! Meet the rest of the team



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28 comments | showing # 1 to 28
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LazyEyelids's Avatar - Comment posted on 01/04/2010 02:05
LazyEyelids
This could be seriously f*cked because gamers with no proper internet connection would not be able to play a game the way it was ment to be played: as a complete experience.
HEL105's Avatar - Comment posted on 01/04/2010 02:13
HEL105
I agree with LazyEyelids. Massive portions of the U.S. still don't have the infrastructure for high speed Internet, and you're basically eliminating them as potential customers. Not smart.
bluki's Avatar - Comment posted on 01/04/2010 02:16
bluki
@lazyeyelids & Hel105:
publishers could pull additional disc based release,the perfect example for this case is GTAIV: Episodes from Liberty City
mondaysalmon's Avatar - Comment posted on 01/04/2010 02:18
mondaysalmon
I'm not a huge fan of episodic content. Don't break up the main narrative please. I don't want to wait months to find out what happens next.

I am, however, a fan of shorter, cheaper games (Like Portal!) and DLC.

Basically, what I DON'T want is exactly what they're doing with Fable 2 on Games on Demand. The first "section" came out months ago and there's no sign of them releasing the next part any time soon. It looks like it will be over a year before the entire game is available for download, and that is just plain stupid. I hope this experiment is a failed one.
JohnGrisham's Avatar - Comment posted on 01/04/2010 02:28
JohnGrisham
oops sorry for double post. imma noob.

i'll keep it short: NFL 2k5 $20 first day of retail. Full game. Madden had to buy out NFL license. EA sure knows how to maximize profits huh? EA can suck it.
LazyEyelids's Avatar - Comment posted on 01/04/2010 02:32
LazyEyelids
This proposed scheme could also limit gamers from reselling their games because you got to hold on to the disk to be able to play the dlc that completes a game.
Bob Muir's Avatar - Comment posted on 01/04/2010 02:36
Bob Muir
Sounds to me like what Harmonix did with Lego Rock Band: release it at $50, but if you wanted to export the songs, you had to buy a $10 relicensing fee - so it still ended up at $60.
WarZombie's Avatar - Comment posted on 01/04/2010 02:43
WarZombie
You hit the nail on the head with the last paragraph Matthew. I'm scared that devs will become comfortable with releasing incomplete games, knowing they can just add to it later and charge for it. Hell, they might be able to charge more for it and mask it like they're charging less. Not all companies think this way, Valve still charges real cheap for their games (Plus, I totally bought four games for $17 in their sale, pretty sweet), but A LOT of companies out there have a goal of making as much money as possible. It's not about being a conspiracy theorist, it's just that when companies like Activision exist and want to charge even more for their products, then it isn't out of the realm of possibility that some other companies may want to charge more for less, broken-up DLC if they know they can get away with it. All I'm saying is, don't be surprised when we see this kind of business.
moggle's Avatar - Comment posted on 01/04/2010 02:44
moggle
Gotta love the videogame industry. Now that they've found a new avenue to bilk the consumer, they're now going to settle in and milk us dry. At least when EA was charging $60 for a game, they were more or less honest about it. Sure, one might occasionally purchase a shitty game, but at least it was a full game, all the pieces there, good or bad. Now games will be purposefully gimped, piecemealed, and what might be $30 initially will turn into $80 in $10 installments.

At the end of the day, I'd rather be insulted by paying too much for a (bad) game than slowly fucked from behind through DLC. But, so it goes.
Jared Ari's Avatar - Comment posted on 01/04/2010 02:50
Jared Ari
Well, fuck.
StingingVelvet's Avatar - Comment posted on 01/04/2010 03:01
StingingVelvet
"but if developers start getting it into their head that they can basically release a game in pieces then that is bad news bears."

That's exactly what this is about and is exactly what is going to happen. All gaming is turning into a service, that is the goal. No more illusions of ownership, no sir.

The worst part? It's the consumer making it happen, not the "evil" publisher. The mainstream folks want this.
Los255's Avatar - Comment posted on 01/04/2010 03:36
Los255
If it ain't in the disc in the first place, I ain't buying it. PERIOD. Fuck that noise. It's the reason I started playing Fallout 3 when the GOTY edition came out.

I don't care how important the devs think the initial experience is, make a complete one, or you'll be showcasing minimal experience if this kind of scamming continues. This is why I consider Resident Evil 5 a joke.
TheDirtyHobo's Avatar - Comment posted on 01/04/2010 04:36
TheDirtyHobo
@JohnGrisham

Well, to be fair, 2005 EA is vastly different from 2010 EA, in terms of greedy profit-mongering. They've dropped down and Kottick led Activision in to fill the mantle.

Episodic content wouldn't be so bad if you used it to lower prices and wait times in between games, as long as 'episodic' means you release a complete and mostly self-contained 'chapter' of the game at a time, not '10 dollar time trial mode' and '5 dollar co-op mode', or Fable 2's on demand approach of small, incomplete segments. But then there's Half-Life, which proves that episodes don't always cut down production delays in between games.

If anything, it would be nice to only drop 30 dollars on a game that turns out to be shit instead of 60.
docgrizzly88's Avatar - Comment posted on 01/04/2010 05:02
docgrizzly88
Would they release Madden for $30?
ninjikiran's Avatar - Comment posted on 01/04/2010 05:04
ninjikiran
In short games of the future will cost $100+ with the facade if being cheaper.
Jon B's Avatar - Comment posted on 01/04/2010 05:13
Jon B
No, Activision, don't get the wrong idea and raise prices and force you to pay extra still, you silly company you.

I'm all for this, provided EA don't suggest what Ubisoft have been doing as of late. By that I mean putting the ending on a £10 piece of DLC, which is just stupid.

Then again, I don't want to see companies using this as an excuse to take a long time with small games. Or maybe I just wanted to mention EP3 here. Yeah. That's probably it.
SidewaysMatty's Avatar - Comment posted on 01/04/2010 05:35
SidewaysMatty
Publishers like EA are going to eventually forget the days of actually producing a complete game before releasing it.
Jaffacakelover's Avatar - Comment posted on 01/04/2010 07:16
Jaffacakelover
"Welcome to Sonic 2011. Please insert $10 for 'Green Hill Zone'. Insert $5 to buy 'run ability'."
Enkido's Avatar - Comment posted on 01/04/2010 08:15
Enkido
Anyone remember back in the day when games were released complete and worked like they were supposed to right out of the case?
EdgyDude's Avatar - Comment posted on 01/04/2010 08:32
EdgyDude
"but if developers start getting it into their head that they can basically release a game in pieces then that is bad news bears."

Hate to break it to you Razak but that has been happening for a while now. Like others here have expressed i'd rather wait for a GOTY version that getting shamelessly scammed.

What really bothers me is that this is just the tip of the iceberg as currently these trickery is easily noticeable to experts by analyzing disc content, but when digital distribution kicks in in full force? then well get really shafted as companies will be able to cut and then sell huge chunks of the original game without anyone really noticing.
framesbond's Avatar - Comment posted on 01/04/2010 08:53
framesbond
all i want to know is where the $h1+ is episode 3!!!
mistic's Avatar - Comment posted on 01/04/2010 09:40
mistic
the problem is, they'll start doing it and we ( the gaming-public ) will still buy all this stuff immediately and lap it up like it's icecream with coke in it... we'll throw a fit and rage online, but only a very very small amount of us will NOT buy Fallout4 when it comes out... so they'll feel justified about it...
SASUGA RIVAL's Avatar - Comment posted on 01/04/2010 10:19
SASUGA RIVAL
I saw this coming too - games are gonna be like Magic the Gathering or Warhammer tabletop, you buy "starter packs" and then publishers just milk you for more unlocks and content
SASUGA RIVAL's Avatar - Comment posted on 01/04/2010 10:24
SASUGA RIVAL
oh, and @EdgyDude

that basically happened to me. I bought collector's edition Fallout 3 on preorder. Then all those DLCs came out that cost almost as much as my original purchase! Now I'm getting a second copy of the GOTY edition (since when I bought it on sale, it was still cheaper than all the DLC standalone).

Last time I get a Bethesda game Day 0 again. If you wait a while you have a better chance at having great mods ready for you as well.
Interstate78's Avatar - Comment posted on 01/04/2010 23:19
Interstate78
A lot of people have paid over a thousand dollars so far to play World of Warcraft and I don't hear anybody complaining
GamesOgre's Avatar - Comment posted on 01/06/2010 12:41
GamesOgre
It blows my mind that people even buy new games at full price. As a retro gamer, I'm still playing through some 8-bit NES & PS2 games and have no problem waiting for a current gen game to drop below $20. Sure enough, a year or even years after they're released, games can still be awesome to play!
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