EA scores franchise-best week-1 sales with Tiger Woods 12
11:30 PM on 04.12.2011 // Samit Sarkar
It appears that EA Sports didn't need to do all that much with its long-running Tiger Woods PGA Tour series in order to raise its flagging sales numbers. Oh, y'know, nothing aside from the biggest possible "get" for the franchise: bringing The Masters, one of the most storied tournaments in all of sports, to digital life. EA announced today that it sold approximately 225,000 copies of Tiger Woods PGA Tour 12: The Masters during the game's first week of availability (March 29 - April 5). That amounts to a 17% improvement over the series' previous best launch-week performer, 2007's Tiger Woods PGA Tour 08. (For reference, the hot-selling Wii version of PGA Tour 10 moved 272,400 units alone... in its first month.)
But that's just a portion of the good news for the franchise. EA is cleaning up on the digital side, too: the publisher estimates a 200% jump year-over-year in first-week DLC revenue. (Check out all the add-ons on offer here.) In addition, the iPhone/iPad version of PGA Tour 12 -- which doesn't even include Augusta National or The Masters -- debuted at #1 on the iTunes sports-game charts, and stayed there for the entire launch week.
It's good to see EA's golf series bounce back after a disappointing 2010, which saw a precipitous 68% year-over-year drop in first-month sales of PGA Tour. I guess the analysts who saw those numbers and wondered if Woods' infidelity had caused a "permanent" decline in sales have a lot of humble pie to eat.
On a related note, Destructoid's review of Tiger Woods PGA Tour 12: The Masters is on its way. (I'm sure you've all been waiting with bated breath.) Sorry -- I was watching the actual Masters this weekend, which ended up having one hell of a final round!
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