Quantcast
EA says microtransactions will be in 'every' game - Destructoid

DestructoidJapanatorTomopopFlixist



EA says microtransactions will be in 'every' game


11:30 AM on 06.21.2012
EA says microtransactions will be in 'every' game photo



According to Electronic Arts' COO Peter Moore, the future is in free-to-play, with microtransactions becoming the defacto way we buy our interactive entertainment in years to come. According to the cat-like executive, every game will feature bite-sized purchases in some way. 

"I think, ultimately, those microtransactions will be in every game, but the game itself or the access to the game will be free," he told The Kortakers"I think there's an inevitability that happens five years from now, ten years from now, that, let's call it the client, to use the term, [is free].

"It's free to me to walk into The Gap in my local shopping mall. They don't charge me to walk in there. I can walk into The Gap, enjoy the music, look at the jeans and what have you, but if I want to buy something I have to pay for it."

Moore added that $60 games may still survive in some way, but that they're due for scarcity as "billions" of users are brought into the industry and called gamers.

"It may well be that there will be games that survive and they are the $60 games, but I believe that the real growth is bringing billions of people into the industry and calling them gamers," he said. "Hardcore gamers won't like to hear this. They like to circle the wagons around what they believe is something they feel they have helped build -- and rightly so."

I don't quite have the fear of free-to-play games that some folks have, but I certainly don't like companies such as EA getting involved. As I noted earlier this week, the excessive nature of EA tends to take any business model, good or not, to extremes that render them quite anti-consumer. It's certainly not the only one, but the case of the sleazy Theme Park iOS scam is par for the course wherever it goes. 

In any case, I'd rather take a real free-to-play game over what a number of games are trying now -- charging $60 to get in and still offering microstransactions. The whole "have your cake and eat it" business model is due am shake-up, and rising quality of F2P games will at least temper that bullshit.






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






Free-to-play

7:00 PM on 04.09.2014
Players spend more on World of Tanks than other online titles

We already know that World of Tanks is pretty darn big but it helps when your average player is spending more on tanks than any other online game. A report over on SuperData Research has shed some light as to what the av...more



6:00 PM on 04.08.2014
Play this crappy Raid 2 brawler & you could win an Xbox One

The Raid is a great action film. It's sequel comes out this Friday. I assume it's also good. I saw a "making of" GIF where they pass a camera through a car window to the passenger seat, which is actually a disguised person, w...more



6:30 PM on 04.03.2014
Review: Rusty's Real Deal Baseball

During the first hour of Rusty's Real Deal Baseball I babysat one of the titular character's 10 kids, played a 4DS, and fed him donuts while I listened to his marital problems. I'm glad Nintendo decided to make this game.more



View all Free-to-play






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more