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EA's CEO has an inkling as to one reason why Activision stole their glory photo

Remember the other day when we reported that Activision broke Electronic Arts' decade-long stranglehold on third-party dominance? Well EA's CEO, John Riccitiello, certainly took notice -- and fully understands at least one reason for that unexpected fall. During EA's annual shareholder meeting, John acknowledged in a question and answer session their strategic mistake in underestimating just how popular the Nintendo Wii was going to be:

"The [hardware] transition has been a lot harder" than EA expected. Unfortunately we backed a little bit on the wrong horse in focusing so much on PS3 and Xbox 360, and [by focusing] to a lesser degree on the Wii."

Intrigued yet? There's plenty more where this came from, after the jump.

After spending enough time focusing on their own shortcomings, John Riccitiello went on to say that they weren't alone in their miscalculations, and had plenty of company to cozy up with:

"Let me assure you that almost all of us in the industry made the same judgment - after so many transitions guessing exactly right, we got this one a little bit wrong, and we're dealing with it now with strong investments on the Wii."

Company that is, excluding Ubisoft. In a nod to the success the French developer garnered from its aggressive run on both the DS and Wii, John responded that Ubisoft's financial results were reflective of how things could have been for EA -- had they done likewise. 

Ignoring the need to appease shareholders' short term interests for the moment, it should prove interesting to look back on this years from now and see if suddenly pouring their resources into the Wii was indeed the best long-term investment. On one side we have people who say gameplay is really all that matters, and that the way the Wiimote enables you to interact with the games will keep the platform fresh.

On the other are critics who argue that the Wii's graphics will look archaic next to the PlayStation 3 and Xbox 360 in just a few years. Will the Wii start to lose steam over time, making this only a minor bump in the road back to the top for EA, and should Electronic Arts continue to bank on Sony and Microsoft as having the real staying power in the future?

Will Nintendo continue to mop the floor with the other two, reinforcing the notion that they have the winning platform that most people want -- and developers should hedge their bets accordingly? Luckily for us, we only need to sit back and enjoy the games while the other guys like EA sort this out for themselves.

[Via Gamasutra]








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17 comments | showing # 1 to 17
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Magesx's Avatar - Comment posted on 07/26/2007 23:42
Magesx
More sports games for the Wii? AWESOME.
Ritalin Twitch's Avatar - Comment posted on 07/26/2007 23:50
Ritalin Twitch
I'm glad I can be assured that EA will publish its yearly updates on the Wii. Exactly what I was looking for.

Of course, maybe they will do something really weird and make a good game or three for it. Not banking on that one.

Just please, for the love of god, leave the minigames to ubisoft. There is no beating the rabbits, ever.
zardoz's Avatar - Comment posted on 07/26/2007 23:52
zardoz
Okay the graphics argument goes something like "In a few years the Wii's graphics will look like blind crayon drawings next to the PS3 & 360, then it will be in trouble."

Yep, that's why the GameGear kicked Gameboy's ass, the N64 destroyed the Playstation and the Neo Geo home console totally ruled the market. It's a dead argument with evidence to prove so.

Then there's the underestimating Nintendo, I understand that too, I personally won't be convinced by a company until they've had at least 20 years experience in this industry and created some of the most enduring franchises to date...oh wait.

Even to this day I hear game reviewers gsaying stuff like "I was worried that the stylus control in Phantom Hourglass wouldn't work" What? What has Nintendo ever done to justify this concern, when have they ever released a major game that simply doesn't work?

It's just funny, Nintendo are one of those companies that will always be underestimated.
NightDehumidifier's Avatar - Comment posted on 07/27/2007 00:32
NightDehumidifier
"So are we gonna get iterations of your popular sports and action titles like Burnout, NHL, Nascar, Medal of Honor and the like?"

"No, but you will get original titles, like a sugary Sims game, a tech-demo-like block game, a "youth"enized Wii Sports/Wii Play package, and a ridiculous DD/Karaoke clone."

"Oh...say can you go back to ignoring us? Please?"


Not that I'm saying EA is doing anything wrong, but when your pushing out Rock Band and Army of Two for the other systems and Boogie and MySims for the Wii, we get what you're saying EA. Just say it.
zardoz's Avatar - Comment posted on 07/27/2007 00:44
zardoz
I can't remember the last time a Nintendo home console was the first choice for third party developers, I think it may have been the Super Famicom.

NightDehumififier is right, we all get what EA is saying, so why don't they just come out and say it "We see the Wii as a cheap, quick, and easy way to make money, minimum effort, maximum return."
kittridge's Avatar - Comment posted on 07/27/2007 01:32Image Hosted by ImageShack.us</a><br/>
kittridge
@zardoz - If you substitute "make money" with "have a good time", it still makes sense ^_^
mrsamuel's Avatar - Comment posted on 07/27/2007 03:07
mrsamuel
Wii's graphics already look archaic compared to 360 and PS3 games. Some of the stuff I've seen looks so bad it's distracting.

This matters to some people.
Aaron Mxy Yost's Avatar - Comment posted on 07/27/2007 04:16
Aaron Mxy Yost
You mean that whole micro-transactions thing hasn't been working out for them?
SubOrbital's Avatar - Comment posted on 07/27/2007 07:07
SubOrbital
It matters to some people, but obviously not enough people, since the Wii is absolutely wiping the floor with the competition. It all comes down to the dollar, and Nintendo is making more of it, so they must be doing something right. Personally, I see 360 vs. PS3, but I see Nintendo branching off away from the style of games on those two machines. The PS3 and 360 seem more hardcore, while the Wii is really changing the way games are played and as a result is cracking a new market. My only hope is that all three survive this generation. More options are better options. I wouldn't like to see any of the three disappear.
Nyteshade's Avatar - Comment posted on 07/27/2007 07:08
Nyteshade
@NightDehumidifier Cause EA is so well known for it's innovation and new IPs...

Madden, Tiger Woods, random sports game, Madden, Madden, Tiger Woods, Need for Speed, Madden, Tiger Woods, Madden, Need for Speed... Yeah...

@Mrsamuel "This matters to some people." Yup, some people, but a lot more people are interested in fun and game play... as evidenced by the 9.5 million Wiis in homes already. It's not like the games won't look better as the tap the potential, wat for Galaxy or Metroid 3, they look pretty.

@Mxyzptlk The Japanese love micro-transactions... I'm still not sure why, it's about the dumbest thing I've seen in a sports game.
snapperdragon's Avatar - Comment posted on 07/27/2007 10:41
snapperdragon
SubOrbital says:
07/27/2007 07:07
It matters to some people, but obviously not enough people, since the Wii is absolutely wiping the floor with the competition. It all comes down to the dollar...

Simplistic thinking. Not only does it come down to the dollar, but it also comes down to giving people something fresh.

Just recall the crowds that surrounded the Nintendo at the 2k6 E3. It was totally slammed from what I recall reading. That did not come down to any dollars. It came down to pure fun. The Wii gives people fun at a reasonable price.

________________


@mrsamuel:

Now for the graphics...developers need to know the limitations of the Wii and stick to those.

Why is it that having similar graphics to the ps2 is a weak point for the Wii and not the ps2? The ps2 is still outselling the ps3 and 360 so I fail to see why this is such a big eyesore for the Wii. If dev's make bad looking games, blame them! They took a short cut and got crap to market and we don't need to support that.
Myrmidon16's Avatar - Comment posted on 07/27/2007 12:07
Myrmidon16
somewhere peter moore is crying
xX Hollow Tip's Avatar - Comment posted on 07/27/2007 15:35
xX Hollow Tip
i got over the wii in about a month. long term stick with ps3 and 360.only time ill pic up the wii again is for mario galaxy.
TheBrain's Avatar - Comment posted on 07/27/2007 17:30
TheBrain
Charging 60 bucks for Boogie is a good start *rolls eyes*
Kyousuke Nanbu's Avatar - Comment posted on 07/27/2007 18:38
Kyousuke Nanbu
The Wii's just a fad, it will burn out eventually when people get tired of it.
questworld's Avatar - Comment posted on 07/28/2007 02:06
questworld
A fad tends to center around being a "one trick pony." The only way the Wii would fall into that category is if developers stop supporting it, or rather, neglect to support it with really good software that people want. It's the same thing for any system. Had the Xbox only had Halo as of any worth to getting the console, eventually it would've died a fad's death.
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