Quantcast
EA: Quality alone doesn't generate sales - Destructoid

DestructoidJapanatorTomopopFlixist



EA: Quality alone doesn't generate sales


7:59 AM on 12.10.2008
EA: Quality alone doesn't generate sales photo



It's been pointed out by other writers before, but I must agree it's ironic that Electronic Arts is losing money the moment it stops churning out sequential garbage and at least tries to generate original IPs. I might not personally enjoy what EA's put out lately, but a lot of people have and you'd think this apparent surge of quality would generate hits. This is something EA itself has noticed, as CEO John Riccitiello has stated that originality is just part of the equation.

"While we saw significant improvement in the overall quality of our key products this year, that quality has not yet translated into enough sales," he explains. "So far in calendar 08 we have shipped 17 titles with Metacritic scores of 80 or above versus seven this time last year. Quality is a prerequisite for a great selling game - but it is not the entire equation.

"We did manage to put quality and innovation on the board, and we're very proud of that. Many times, what happens with a new intellectual property is the first edition doesn't generate the units that subsequent editions can generate, and I would argue that in this particular year the consumer might have more reticent to take risk than they might otherwise be, in a very crowded Holiday."

We complain about there being too many sequels and not enough originality in this industry, but it really is the market's fault. Just look at how Call of Duty: World at War, a game which essentially copied Modern Warfare but dragged the game back to WWII, is outselling its more original predecessor. Just look at how Madden continues to be one of EA's greatest hits, despite it having higher rated, less derivative titles on the shelves. Just look at what happened to Killer 7 or Okami

We attack companies for retreating the same old ground, but after this, I wouldn't blame EA if it stuck to whoring out its franchises.






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.








Win your choice of console from Destructoid! in Destructoid's Hangs on LockerDome

Electronic Arts

1:00 AM on 07.24.2014
NHL 15 flaunts its alliteration with the Superstar Skill Stick

Slapshots from the point, cheeky tip-ins, and wristers through traffic are all perfectly fine, but when you play an NHL game, you want to embarrass your opponent. You want them going to get their jock out of the rafters...more



4:00 PM on 07.23.2014
So, uh, EA is giving out The Sims 2 Ultimate for free

EA recently announced the end of its technical support for The Sims 2 and in doing so said that players would be given a free The Sims 2 Ultimate Collection upgrade as thanks. That was an unexpected move, but this one's even ...more



1:00 PM on 07.23.2014
EA improves revenue in first quarter of 2014, delays Dragon Age and Battlefield

As Electronic Arts' first fiscal quarter came to a close on June 30, the publisher found that it had beaten expectations for profits and revenue. EA credits much of this success to the runaway success of Titanfall. CEO Andrew...more



View all Electronic Arts






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more