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EA pulls out of nude Need for Speed: ProStreet promotion photo

Remember yesterday when Nex told us about EA's use of bare breasts to promote Need for Speed: ProStreet? Who could forget, right? Well, now it sounds like EA would like you to forget it all.

According to GamesIndustry.biz, EA says that they regret the use of topless ladies in this promotion.

"We regret that these images slipped through the proper EA approval process," said a spokesperson for the publisher, speaking to GamesIndustry.biz. "They were not appropriate for our brand. The original site has been taken down this morning."

The site still features a photo shoot video, but images and mentions of the game have been removed.  


Continue: More Need for Speed stories





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18 comments | showing # 1 to 18

big filth's Avatar - Comment posted on 11/27/2007 08:57
big filth
BOOOOOOOOOOOOOOOOOOOOOOOO!!!!

Shame on EA for manning up, then PUSSING out.

you gonna show some titties, then stick by those titties!!

http://www.thegreatgamer.wordpress.com
B-Radicate's Avatar - Comment posted on 11/27/2007 08:59
B-Radicate
Glad I checked out the site yesterday when I had the chance. Woo woo.
ArrestedDeveloper's Avatar - Comment posted on 11/27/2007 09:38
ArrestedDeveloper
As long as they don't cancel the vagina ads for boogie 2, I'll get over this.
brad drac's Avatar - Comment posted on 11/27/2007 09:41
brad drac
Damn straight. Everyone knows only kids play games, so this was clearly EA trying to intentionaly turn harmless, innocent children into mindless heathen rapists. There's no way a pure unsullied mind would be able to fully comprehend and deal with the absolute unbridled indecency of actually seeing naked breasts. This was a malicious and sinister act on EA's part, and I will personally be filing a class action law suit for $18,000,000 for emotional damages inflicted upon me and mine by this horrific atrocity.
DJTyrant's Avatar - Comment posted on 11/27/2007 09:50
DJTyrant
Man, I thought this was one of the better promotion's for a game in a while, they should totally have ran with it.

Totally agree with big filth, what a bunch of sissies.
The-Excel's Avatar - Comment posted on 11/27/2007 10:01
The-Excel
And all this time I thought they were hoaxes created by rabid Need for Speed fans.
Cheeburga's Avatar - Comment posted on 11/27/2007 10:03
Cheeburga
I fapped.
jerrt's Avatar - Comment posted on 11/27/2007 10:47
jerrt
bewbs worked and they are ditching it. i mean sure it was for niche market, but that market didn't complain. i mean i read the article in several places yesterday and none of the reading i did involved some family activist group trying to court-rape them. why did they turn tail so fast?
Necros's Avatar - Comment posted on 11/27/2007 10:50
Necros
Way to steal Nex's image, Dale.
Fading Star's Avatar - Comment posted on 11/27/2007 10:58
Fading Star
:(
mikeohara's Avatar - Comment posted on 11/27/2007 10:58
mikeohara
good thing I have the images saved ... shame on you EA for being a fucking pussy!
Jim's Avatar - Comment posted on 11/27/2007 11:36
Jim
<i>EA says that they regret the use of topless ladies in this promotion.</i>

Why?
king3vbo's Avatar - Comment posted on 11/27/2007 12:11
king3vbo
MOAR BEWBS is always a good thing
UNDERSTAR's Avatar - Comment posted on 11/27/2007 14:49
UNDERSTAR
pussies!
Azereki's Avatar - Comment posted on 11/27/2007 15:31
Azereki
I knew I should have saved those. :/
biz's Avatar - Comment posted on 11/27/2007 15:46
biz
Um, what is the problem with breasts exactly?

Ohhhhh right...AMURRRICA...derka der.
nanowerx's Avatar - Comment posted on 11/27/2007 17:23
nanowerx
See, this is what happens when EA is given a platform to thrust their "values" upon gamers. Will they just fucking make games (and advertisement for those games) for Adults and stop trying to pretend they are Disney? Im sick of news release after news release coming from these guys because they are stiffling a game or content because "its not part of our Family Friendly image."

Stop buying up all the fucking developers out there that don't make family friendly games and then forcing them to edit out all the content! EA is bullshit. Stop supporting them people.
The-Excel's Avatar - Comment posted on 11/27/2007 18:29
The-Excel
By the way, I see what you did there, Dale North.
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