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EA pulls out of nude Need for Speed: ProStreet promotion photo

Remember yesterday when Nex told us about EA's use of bare breasts to promote Need for Speed: ProStreet? Who could forget, right? Well, now it sounds like EA would like you to forget it all.

According to GamesIndustry.biz, EA says that they regret the use of topless ladies in this promotion.

"We regret that these images slipped through the proper EA approval process," said a spokesperson for the publisher, speaking to GamesIndustry.biz. "They were not appropriate for our brand. The original site has been taken down this morning."

The site still features a photo shoot video, but images and mentions of the game have been removed.  


Continue: More Need for Speed stories





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18 comments | showing # 1 to 18

big filth's Avatar
big filth at 11/27/2007 08:57
BOOOOOOOOOOOOOOOOOOOOOOOO!!!!

Shame on EA for manning up, then PUSSING out.

you gonna show some titties, then stick by those titties!!

http://www.thegreatgamer.wordpress.com
B-Radicate's Avatar
B-Radicate at 11/27/2007 08:59
Glad I checked out the site yesterday when I had the chance. Woo woo.
ArrestedDeveloper's Avatar
ArrestedDeveloper at 11/27/2007 09:38
As long as they don't cancel the vagina ads for boogie 2, I'll get over this.
brad drac's Avatar
brad drac at 11/27/2007 09:41
Damn straight. Everyone knows only kids play games, so this was clearly EA trying to intentionaly turn harmless, innocent children into mindless heathen rapists. There's no way a pure unsullied mind would be able to fully comprehend and deal with the absolute unbridled indecency of actually seeing naked breasts. This was a malicious and sinister act on EA's part, and I will personally be filing a class action law suit for $18,000,000 for emotional damages inflicted upon me and mine by this horrific atrocity.
DJTyrant's Avatar
DJTyrant at 11/27/2007 09:50
Man, I thought this was one of the better promotion's for a game in a while, they should totally have ran with it.

Totally agree with big filth, what a bunch of sissies.
The-Excel's Avatar
The-Excel at 11/27/2007 10:01
And all this time I thought they were hoaxes created by rabid Need for Speed fans.
Cheeburga's Avatar
Cheeburga at 11/27/2007 10:03
I fapped.
jerrt's Avatar
jerrt at 11/27/2007 10:47
bewbs worked and they are ditching it. i mean sure it was for niche market, but that market didn't complain. i mean i read the article in several places yesterday and none of the reading i did involved some family activist group trying to court-rape them. why did they turn tail so fast?
Necros's Avatar
Necros at 11/27/2007 10:50
Way to steal Nex's image, Dale.
Fading Star's Avatar
Fading Star at 11/27/2007 10:58
:(
mikeohara's Avatar
mikeohara at 11/27/2007 10:58
good thing I have the images saved ... shame on you EA for being a fucking pussy!
Jim's Avatar
Jim at 11/27/2007 11:36
<i>EA says that they regret the use of topless ladies in this promotion.</i>

Why?
king3vbo's Avatar
king3vbo at 11/27/2007 12:11
MOAR BEWBS is always a good thing
UNDERSTAR's Avatar
UNDERSTAR at 11/27/2007 14:49
pussies!
Azereki's Avatar
Azereki at 11/27/2007 15:31
I knew I should have saved those. :/
biz's Avatar
biz at 11/27/2007 15:46
Um, what is the problem with breasts exactly?

Ohhhhh right...AMURRRICA...derka der.
nanowerx's Avatar
nanowerx at 11/27/2007 17:23
See, this is what happens when EA is given a platform to thrust their "values" upon gamers. Will they just fucking make games (and advertisement for those games) for Adults and stop trying to pretend they are Disney? Im sick of news release after news release coming from these guys because they are stiffling a game or content because "its not part of our Family Friendly image."

Stop buying up all the fucking developers out there that don't make family friendly games and then forcing them to edit out all the content! EA is bullshit. Stop supporting them people.
The-Excel's Avatar
The-Excel at 11/27/2007 18:29
By the way, I see what you did there, Dale North.
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