John Riccitiello, the outspoken and (doubtlessly) charming CEO of Electronic Arts, has been talking quality, and boasted of the "best title plan of any company in the industry." He also promised that the exploitation of "crappy" licenses is not the EA way. He means it this time!
"Frankly I think that a lot of the intellectual property we create are better than the licenses. That doesn't mean there isn't room for great licenses. There's room for both," stated the ever-frank CEO. "I think what you're noticing is that in years gone by we haven't had as many great, original intellectual properties. There's a lot more of that this year from EA and I think from here forward.
"I think what redeems our industry is quality, and I think we take a step back every time we take a license and exploit it with a crappy game. That's not what we're about."
Once again, Riccitiello touches on what many people say of EA on message boards around the Internet. He's done a lot to humanize EA over the past year, and with a strong E3 showing bolstered by titles like Dead Space and Rock Band 2, there's quite a few good things to be said for Electronic Arts lately. I'll wait for Riccitiello's words to be backed up with action, however, before I write EA any love letters.
Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize.
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Contest:
7:41 AM on 08.05.2008
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On a side note: They are still releasing another Boogie game and I can't fanthom that not being crappy.
EA also nickel and dimes gamers on "content" downloads, uses restrictive and anti-user DRM on PC games, created an anti-competitive environment when they made an exclusive license deal with the NFL, and have completely destroyed a list of great game makers and game franchises in the name of profit.
It's not just game quality that's given EA a bad name, it's EA's actions as a whole. EA's put out some good games, some good original games, but they're attitude as a whole still drags them down. If John Riccitiello wants to fix EA's image, then he's going to need to turn EA on it's head.
Games like Burnout: Paradise, which took the racing genre and shook it on it's head (not to mention the great free DLC), Mirror's Edge, a game that is set to not play it safe and win, and Fifa, which over the last year has kicked Pro Evo into touch and will do so sgain in the coming months.
Hats off to EA, fuck the haters.
You've written /me/ love letters
does that count?