Quantcast
EA plans a future of micro-transactions (Update) - Destructoid

DestructoidJapanatorTomopopFlixist




EA plans a future of micro-transactions (Update) photo
EA plans a future of micro-transactions (Update)

8:00 AM on 02.27.2013

Customers apparently 'embracing' EA's shakedown


[Update: According to TheSixthAxis, EA's CFO "misspoke" on the subject of game prices, and is actually expecting games to cost between $49 and $59, rather than the $69 he original talked about. Don't worry, they can always make up that missing ten bucks with more DLC!]

The controversial addition of microtransactions to Dead Space 3 apparently wasn't controversial enough, according to Electronic Arts. By way of CFO Blake Jorgensen, we've learned customers have "embraced" the idea of paying piecemeal for content they already paid $60 to access -- and EA's going to do it across its library. 

"We are building into all of our games the ability to pay for things along the way; to get to a higher level," he said, presumably while rubbing his thighs and whimpering softly. "And consumers are enjoying and embracing that way of business."

EA, always an innovator, wants to find ways to process your transactions better, finding a clean and efficient way to fleece you for every penny you temporarily own. 

"If you're doing microtransactions and you're processing credit cards for every one of those microtransactions you'll get eaten alive. And so Rajat's team has built an amazing backend to manage that and manage that much more profitably. We've outsourced a lot of that stuff historically; we're bringing that all in-house now."

The CFO also gleefully imagines the PlayStation 4 and Next Xbox will let EA raise the price of its games, and anticipates being able to charge just under $70 for new titles. 

"I think, typically, at the start of a cycle, you've seen the pricing raise, say, to $69 for a core piece of software," he said. "And then over the life of those, that’s drifted down to introduction price, typically now around $59. We haven’t yet set pricing on our gen 4s, but you probably see a similar trend to that during the start of the next cycle."

Oh, so that's where the biggest technological leaps this coming generation. Not in graphical advancement, new genres, or exciting hardware, but in unique and exciting ways to further indulge the excesses of publisher cash reaping. And here I was worried the new generation wouldn't see enough changes!

No, this is where publishers are pouring their resources now. No longer interested in investing in new intellectual property and gameplay ideas, the true innovation in gaming is wholly financial, and will continue the philosophy of wanton accumulation first pioneered this generation. Between online passes, DLC, collector's edition, digital deluxe editions, season passes, microtransactions, and a future array of money magnets, you can rest assured publishers are fully prepared to try and dominate your purchasing process at every step of the way, picking up a little pot o' gold each time. 

And who can wait? Who can wait to start paying even more at retail for even less content, so they can deposit cash directly into a publisher's bank account to acquire things that once would've been available as part of the cheaper retail purchase? I know I can't. Pleeeeeease, Electronic Arts, start doing this now. Start charging me $70 now for a game bursting with microtransactions. I'm so desperate to give you my money I've carved "EA MONEY MONEY MONEY EA FUCK" into my leg with a rusty needle!

Pleeeeeeease!

Seriously though ... some days I think the console market crash can't come fucking fast enough.

[via Seeking Alpha and Edge]

[Header photo credit: John Bauer, 1915]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.








Win your choice of console from Destructoid! in Destructoid's Hangs on LockerDome

Electronic Arts

12:35 PM on 07.29.2014
EA announces Xbox One subscription service and it's actually not bad

PlayStation Plus, Games with Gold, and now EA Access. Electronic Arts has announced a new Xbox One-exclusive subscription-based service ($4.99 per month, or $29.99 annually) that gives its members access to The Vault, "a coll...more



7:00 PM on 07.25.2014
Is BioWare's new nightmare called 'Shadow Realms' or 'You've Been Chosen?'

BioWare sent out a mysterious teaser trailer for its new horror IP. The trailer implies surreal psychological terrors, but the identity of this game is even more of a mystery. EA's trademark activity points to the name "Shadow Realms," but the channel hosting the video and the website for the game are called "You've Been Chosen."more



12:30 PM on 07.25.2014
BioWare's 'Nightmare' teaser trailer is unexpected

BioWare sent emails to fans overnight that include a "Nightmare" teaser trailer for what appears to be a new intellectual property. The video is live action, so it's hard to say what this will be other than "Hey, the guy wit...more



View all Electronic Arts






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more