Note: iOS 9 + Facebook users w/ trouble scrolling: #super sorry# we hope to fix it asap. In the meantime Chrome Mobile is a reach around
hot  /  reviews  /  videos  /  cblogs  /  qposts

EA plans a future of micro-transactions (Update)

8:00 AM on 02.27.2013 // Jim Sterling
  @JimSterling

Customers apparently 'embracing' EA's shakedown

[Update: According to TheSixthAxis, EA's CFO "misspoke" on the subject of game prices, and is actually expecting games to cost between $49 and $59, rather than the $69 he original talked about. Don't worry, they can always make up that missing ten bucks with more DLC!]

The controversial addition of microtransactions to Dead Space 3 apparently wasn't controversial enough, according to Electronic Arts. By way of CFO Blake Jorgensen, we've learned customers have "embraced" the idea of paying piecemeal for content they already paid $60 to access -- and EA's going to do it across its library. 

"We are building into all of our games the ability to pay for things along the way; to get to a higher level," he said, presumably while rubbing his thighs and whimpering softly. "And consumers are enjoying and embracing that way of business."

EA, always an innovator, wants to find ways to process your transactions better, finding a clean and efficient way to fleece you for every penny you temporarily own. 

"If you're doing microtransactions and you're processing credit cards for every one of those microtransactions you'll get eaten alive. And so Rajat's team has built an amazing backend to manage that and manage that much more profitably. We've outsourced a lot of that stuff historically; we're bringing that all in-house now."

The CFO also gleefully imagines the PlayStation 4 and Next Xbox will let EA raise the price of its games, and anticipates being able to charge just under $70 for new titles. 

"I think, typically, at the start of a cycle, you've seen the pricing raise, say, to $69 for a core piece of software," he said. "And then over the life of those, that’s drifted down to introduction price, typically now around $59. We haven’t yet set pricing on our gen 4s, but you probably see a similar trend to that during the start of the next cycle."

Oh, so that's where the biggest technological leaps this coming generation. Not in graphical advancement, new genres, or exciting hardware, but in unique and exciting ways to further indulge the excesses of publisher cash reaping. And here I was worried the new generation wouldn't see enough changes!

No, this is where publishers are pouring their resources now. No longer interested in investing in new intellectual property and gameplay ideas, the true innovation in gaming is wholly financial, and will continue the philosophy of wanton accumulation first pioneered this generation. Between online passes, DLC, collector's edition, digital deluxe editions, season passes, microtransactions, and a future array of money magnets, you can rest assured publishers are fully prepared to try and dominate your purchasing process at every step of the way, picking up a little pot o' gold each time. 

And who can wait? Who can wait to start paying even more at retail for even less content, so they can deposit cash directly into a publisher's bank account to acquire things that once would've been available as part of the cheaper retail purchase? I know I can't. Pleeeeeease, Electronic Arts, start doing this now. Start charging me $70 now for a game bursting with microtransactions. I'm so desperate to give you my money I've carved "EA MONEY MONEY MONEY EA FUCK" into my leg with a rusty needle!

Pleeeeeeease!

Seriously though ... some days I think the console market crash can't come fucking fast enough.

[via Seeking Alpha and Edge]

[Header photo credit: John Bauer, 1915]



Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory





 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.

 Quickposts
Status updates from C-bloggers

Nick R P Green avatarNick R P Green
Here it is as promised, my valentine's day gift to you all. My 2015 Reflection Series comes to a close with my Top 3 Movies of 2015 (I know, it's not games, I decided to try something different). As always, I'll have a blog version uploaded later!
Fuzunga avatarFuzunga
The Sonic Twitter's done it again.
SeymourDuncan17 avatarSeymourDuncan17
I CHALLENGE YOU, HUMAN, TO... A DUEL! NYEH HEH HEH!
ChrisHannard avatarChrisHannard
In honour of Valentine's Day, let's share our names/synopsis for porn versions of popular video games. I'll start us off with Firecrotch, the tale of a red-headed firefighter struggling to save a nudist colony from a forest fire.
Mike Martin avatarMike Martin
Leave it to Cracked...
Luckrequired avatarLuckrequired
Clicked on Google's Valentine's Day animation and this pops up. Good show, fellas. http://www.bbc.co.uk/news/world-asia-35570606
absolutfreak avatarabsolutfreak
Maybe this has been addressed, but what the hell is going on with Disqus here?
KnickKnackMyWack avatarKnickKnackMyWack
Also, I think my Wii U gamepad is on its last legs... the NFC reader is still kaput, the screen is rather smudgy and the L button is started to stick like a motherfucker. Sooner or later it's just going to stop working altogether methinks. :'(
KnickKnackMyWack avatarKnickKnackMyWack
Younger me would be so disappointed in the gamer I am today. When did I stop finishing games? Seriously!
SayWord avatarSayWord
Hosting a Murder Mystery dinner tonight. What are the chances that I actually get to play myself? =P
RadicalYoseph avatarRadicalYoseph
We were discussing Ben Carson, pyramids, corpses, SoFlo, and Nekro's fetishes in the Discord chat if anyone wants to know what it's like down there.
lewness avatarlewness
Nintendo just sent me an email to say "Congrats on your new Wii U!". It wasn't new it got fucking FRIED and now all my stuff's gone after repairs - I was in Chapter 9! Chapter 9! 70+ hours on XCX! And that's just one game! I was- *walks off ranting*
JPF720 avatarJPF720
Bravo Undertale, bravo.
SpielerDad avatarSpielerDad
The most depressing Valentine's Day song ever, courtesy of Ole Blue Eyes.
PappaBear avatarPappaBear
I love my Elgato HD60
PappaBear avatarPappaBear
I'm doing a Jackbox Party games stream this afternoon/evening at 6PM EST. Would love to have the DToid community come join in! https://gaming.youtube.com/watch?v=axZGgeTepzs
TheKodu avatarTheKodu
It's Alcohol day. I've had Alcohol. Here have a page to hire Anita Sarkeesian for public appearances or speeches only $10K a time http://speakerpedia.com/speakers/anita-sarkeesian?from=speakear-sidebar
EdgyDude avatarEdgyDude
Irony: over 9000!. The same UN with staff distributing child porn, Saudi Arabia heading its Human Rights Council and troops accused of rape wants to school Japan on their treatment of women in videogames. You can't can't make up this stuff.
Solar Pony Django avatarSolar Pony Django
So I got my game recorder. That's good! But I ordered the wrong one. That's bad. So just gotta send back to Amazon and order it. Could've sworn on the website it said the HD60 Elgato let you record old games too.
Gamemaniac3434 avatarGamemaniac3434
It just occured to me that given the 99% probablility of there being an update pack to XCOM 2-ala Enemy Within-waiting for a while may be a better option, so that when I do get the game I get it in its optimal form-and on sale, to bring it below 90 total
more quickposts


Contest!


Seriously

Invert site colors

  Dark Theme
  Light Theme


Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo



Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -