hot  /  reviews  /  videos  /  cblogs  /  qposts

EA plans a future of micro-transactions (Update)

8:00 AM on 02.27.2013 // Jim Sterling

Customers apparently 'embracing' EA's shakedown

[Update: According to TheSixthAxis, EA's CFO "misspoke" on the subject of game prices, and is actually expecting games to cost between $49 and $59, rather than the $69 he original talked about. Don't worry, they can always make up that missing ten bucks with more DLC!]

The controversial addition of microtransactions to Dead Space 3 apparently wasn't controversial enough, according to Electronic Arts. By way of CFO Blake Jorgensen, we've learned customers have "embraced" the idea of paying piecemeal for content they already paid $60 to access -- and EA's going to do it across its library. 

"We are building into all of our games the ability to pay for things along the way; to get to a higher level," he said, presumably while rubbing his thighs and whimpering softly. "And consumers are enjoying and embracing that way of business."

EA, always an innovator, wants to find ways to process your transactions better, finding a clean and efficient way to fleece you for every penny you temporarily own. 

"If you're doing microtransactions and you're processing credit cards for every one of those microtransactions you'll get eaten alive. And so Rajat's team has built an amazing backend to manage that and manage that much more profitably. We've outsourced a lot of that stuff historically; we're bringing that all in-house now."

The CFO also gleefully imagines the PlayStation 4 and Next Xbox will let EA raise the price of its games, and anticipates being able to charge just under $70 for new titles. 

"I think, typically, at the start of a cycle, you've seen the pricing raise, say, to $69 for a core piece of software," he said. "And then over the life of those, that’s drifted down to introduction price, typically now around $59. We haven’t yet set pricing on our gen 4s, but you probably see a similar trend to that during the start of the next cycle."

Oh, so that's where the biggest technological leaps this coming generation. Not in graphical advancement, new genres, or exciting hardware, but in unique and exciting ways to further indulge the excesses of publisher cash reaping. And here I was worried the new generation wouldn't see enough changes!

No, this is where publishers are pouring their resources now. No longer interested in investing in new intellectual property and gameplay ideas, the true innovation in gaming is wholly financial, and will continue the philosophy of wanton accumulation first pioneered this generation. Between online passes, DLC, collector's edition, digital deluxe editions, season passes, microtransactions, and a future array of money magnets, you can rest assured publishers are fully prepared to try and dominate your purchasing process at every step of the way, picking up a little pot o' gold each time. 

And who can wait? Who can wait to start paying even more at retail for even less content, so they can deposit cash directly into a publisher's bank account to acquire things that once would've been available as part of the cheaper retail purchase? I know I can't. Pleeeeeease, Electronic Arts, start doing this now. Start charging me $70 now for a game bursting with microtransactions. I'm so desperate to give you my money I've carved "EA MONEY MONEY MONEY EA FUCK" into my leg with a rusty needle!


Seriously though ... some days I think the console market crash can't come fucking fast enough.

[via Seeking Alpha and Edge]

[Header photo credit: John Bauer, 1915]

Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding * to your whitelists.

Status updates from C-bloggers

Pixie The Fairy avatarPixie The Fairy
As I leave to go home to a meal of chili mac and possibly to watch Alien 3, I leave you with this thought: Farts.
Torchman avatarTorchman
Question: What are the Persona Classics dlc sets like for Dancing All Night? Because I'm half interested, but if the characters used for the costumes aren't the best then eh... I know Nanako has a Aegis costume iirc but that's about it.
DeNA boss says that the Nintendo mobile games are coming soon. Hurry up and reveal the damn thing so I can know if I should be excited, interested, or disappointed?
Pixie The Fairy avatarPixie The Fairy
There's a tumor going around the Episode II of Zeldas is getting a remaster. Meanwhile, Link's Awakening 3D would have been appreciated much more. [img][/img]
CoilWhine avatarCoilWhine
I was playing MGSV, doing a Mine Clearing Side Op and saw a bear. I pelted it with tranq bullets, few seconds later it ran into a mine and blew up, alerting the enemies in the process. Holy shit I love this game.
OverlordZetta avatarOverlordZetta
Nintendo giveth, and Nintendo taketh away. Now coming next Thursday!
gajknight avatargajknight
The wait for Dragon Quest Heroes is killing me. AR challenges in Arkham Knight do not fill the void! Not even Cat-woman's nice butt can fill the void. These 3 days will be a trial. :(
BaronVonSnakPak avatarBaronVonSnakPak
A client tipped me $50 today at a job site, which lead to me only spending $10 + tax for Dragon Quest Heroes. Slime time baby.
ChrisHannard avatarChrisHannard
Glory to The Many. The Many sings to us.
RadicalYoseph avatarRadicalYoseph
Daily VGM #22 (Witcher 2) - Pam Pa Ram (The Witcher 3) [youtube][/youtube] Instant classic 10/10. It's a travesty it wasn't included in the soundtrack. Maybe CDPR is preparing for a special second disc release? I sure hope
Oh, look at that, the rough draft I choose not to delete of this paper I need to do! I can keep adding to that instead of starting over and getting frustrated and quitting. What a novel concept!
Jiraya avatarJiraya
Boys & Girls Whatcha doing ? Have you watched Shimoneta ? GO SEE IT [img][/img]
OverlordZetta avatarOverlordZetta
And speaking of Yo-Kai Watch, it sounds like the demo's out!
El Dango avatarEl Dango
Hello, Thomas. I see you're looking at our fine selection of quickposts. Do they please you?
OrochiLeona avatarOrochiLeona
Overwatch Beta livestreaming Thursday. All aboard the AWESOME train. CHOO! CHOO!
PSISomething avatarPSISomething
EXTREMELY SPOOPY TRAILER [youtube][/youtube]
OverlordZetta avatarOverlordZetta
I'm coming to realize my time off from blogging has made the progress I made at being succinct fade away into nothingness, as the world will see in about an hour. I also made Valkyrie Drive's boobs even more boring at Japanator last night! Somehow.
Apparently, Kero Blaster got an update... Neat.
Barry Kelly avatarBarry Kelly
[url=""]Deus Ex: Revision is now a thing that's on Steam for free [img][/img][/url]
more quickposts



Invert site colors

  Dark Theme
  Light Theme

Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo

Back to Top

We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -