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EA on SimCity's launch issues: 'This won't happen again'

May 07 // Jordan Devore
   @DtoidJordan

Labels president believes the game has 'recovered'

Discussing the SimCity launch fiasco in a call with investors today, EA Labels president Frank Gibeau referred to the title as "a great game that has recovered from a challenging launch." Although that sounds disingenuous when you look at the larger, ongoing picture, sadly, he's not wrong from a financial standpoint. Sales were "ahead of forecast" at 1.6 million units sold; "nearly" half of these units were digital copies.

"The short explanation for the launch is that the initial rush of consumers overwhelmed our game service, disrupting the consumer experience," he stated. "As we stabilized the game and improved service in the first week, fans continued to pour in.

"The key takeaway here: SimCity is a highly resilient, global franchise with a long service life in front of it," Gibeau continued. "But we learned our lesson and are now building better processes to anticipate and service demand. This won’t happen again."


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Jordan Devore, Managing Editor
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Jordan is a founding member of Destructoid and poster of seemingly random pictures. They are anything but random. Disclosure: I backed Double Fine Adventure and Awesomenauts: Starstorm on Kickst... more   |   staff directory

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destructoid's previous coverage:
SimCity


  Jan 13

SimCity will finally be playable offline

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  Jan 11

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  Oct 15

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  Oct 04

SimCity team looking into offline mode

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View all:powered by:  MM.Elephant

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