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EA on review scores: 'WAAAAAAAAAAH!' photo

EA CEO John Riccitiello has recently blamed poor reviews on reviewers themselves, saying that his company's games don't get a "cult" following from writers. Basically, he thinks his games are unfairly treated because people pick on poor, victimized EA.

Riccitiello compared his games to Broadway plays, and suggested he "feels like a bit of a twit" speaking highly about an upcoming game "because there's a certain cadre of journalists that would love to prove me wrong."

"It used to be...All Metacritics were higher once upon a time because it was ten professionals rating them. Now, sort of anybody with a pen can rate them and it ends up with a bit of a wider track some times.

EA doesn't usually get the benefit of the cult - 'everybody has to rate it a hundred' thing going on - that happens sometimes even when they may not, based on the review, have played more than the first fifteen minutes of the game. But that's a separate issue."

So, it's our fault that EA games get bad ratings. We, with our sickening honesty. If we gamers were illiterate, maybe this sort of thing wouldn't happen. So to all my peers, especially those of you on Destructoid's Metacritic-syndicated review team -- thanks for having the gall to read and write, you insensitive f*cks.

Oh, and maybe when EA produces a game worth a hundred, it will get a hundred.

[Via NihonTiger90's CBlog]








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Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize. Likes PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3 Meet the rest of the team



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80 comments | showing # 1 to 50
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geminibros's Avatar - Comment posted on 06/19/2008 06:08
geminibros
Does Riccitiello have any conception at all of who he's speaking to when he makes statements like this? Comparing games to Broadway? Couldn't he find any better comparison to make? Like high-concept blockbuster films? Or TV movies even? While I certainly don't begrudge anyone their love for Broadway's schmaltz, it's not exactly a unifying interest within the gaming community. In fact, I imagine there are at least a few who are ashamed of their love for Broadway theater.

And you damn well should be.
Timmeh's Avatar - Comment posted on 06/19/2008 06:11
Timmeh
"It used to be...All Metacritics were higher once upon a time because it was ten professionals rating them..."

I think what he is saying here is, now that metacritic's aggregate score is calculated from so many different sites there are far too many to have to pay or influence for a guaranteed good score. :P

He does have a point about 'cult' games though. Without the hype and rabid fanboyism surrounding them, some games like GTA IV and dare I say MGS4 (despite being a fan of the previous installments and originally being excited about it, the huge cut scenes are a big issue for me, I want to PLAY my game) wouldn't have their flaws overlooked quite so readily.

But then again, EA's ethos seems to be that developers should function as a conveyor belt, rather than the process being a creative outlet so it's hardly surprising the majority of their releases are bland and uninteresting or an unfinished mess and garner no critical acclaim.

John Riccitiello can toss my salad.
ParaParaKing's Avatar - Comment posted on 06/19/2008 06:14
ParaParaKing
Hmm, perhaps comments like this are the reason "EA doesn't usually get the benefit of the cult".
casualweaponry's Avatar - Comment posted on 06/19/2008 06:14
casualweaponry
Ha, if Madden had a development cycle of more than 9 months, I'm sure they could make it good enough to score 100.
DeusPayne's Avatar - Comment posted on 06/19/2008 06:18
DeusPayne
"Zomg, we're EA, we're so oppressed." Cry me a river.
wardrox's Avatar - Comment posted on 06/19/2008 06:20
wardrox
As you know, I hate reviewers and am a Game Publisher fanboy, but I can see one of his points.

Game reviews 10 years ago, the reviews which counted towards things like metacritic, were all done by industry professionals. If you go down your average metacritic reviewers today, there is definitely a large percentage of non-professionals.

I can also get his point about the cult thing. If you find a "cult" game, or a game with a strong following, chances are it will indeed get a higher score than it should.
maxio098ui's Avatar - Comment posted on 06/19/2008 06:38
maxio098ui
all what has been said above do not matter. because EA in general SUCK.
Timmeh's Avatar - Comment posted on 06/19/2008 06:44
Timmeh
Wardrox is quite correct there. As Metacritic picks up more and more scores it starts to suffer from the IMDB effect, where 10 and 0 seem to be the only ratings anyone ever uses.

A lot of the reviews you see these days that are published on websites and in some magazines are very much of the "I liek dis game. 11/10" variety. Look at how many of the highest rated games are releases from the last year or two and the disparity between the quality of those, and lower rated but far more revolutionary (at the time) games of a few years ago.

Since the explosion of the internet and huge marketing budgets we seem to get a "OMG BEST GAME EVAR" every 6 months.
Excel-2011's Avatar - Comment posted on 06/19/2008 06:49
Excel-2011
I thought having a game become a cult classic is a bad thing because your work gets the benefit of popularity without the benefit of any actual money coming out of it.
Morrius's Avatar - Comment posted on 06/19/2008 06:54
Morrius
EA's average review score is in the 70's - not too bad considering how many games come under the label. I'm neutral to EA, and don't agree with the demonising of companies simply because of their success. Riccitiello has made some big steps toward humanising EA as a company, take for example his comments on the last Need for speed. He admitted it was rubbish, suggested why, and expressed the hope that the next would be better.

Moreso though, he's right. The average standard of games journalism (especially online) is a joke.
killias2's Avatar - Comment posted on 06/19/2008 07:01
killias2
It's true that few journalists are responsible or critical, but, regardless, EA's games get mediocre reviews from pretty much everybody.
szhlibrary's Avatar - Comment posted on 06/19/2008 07:12
szhlibrary
Isn't Boom Blox from EA?
nebones's Avatar - Comment posted on 06/19/2008 07:13
nebones
So, if EA gets better reviews, their games will be better eh?
dgschrei's Avatar - Comment posted on 06/19/2008 07:20
dgschrei
Well he certainly has a point regarding the review scores of those "cult" games as he calls them. If you look at the reviews for such games like Halo 3 GTA IV and so on you definetly have to consider if those games really deserved all those 100/ perfect scores.

Those games just get hyped and the reviewers just go with that hype and reward those games with perfect scores. Sure this doesn't mean that the EA titles deserve the same praise. They surely don't. But the reviews have to go back to normal values. I haven't seen a review on a game that scored below 50 in a long time (except Ironman but even this game scored above 40) but I also haven't seen a AAA game score below 90 on the major review sites.
Kudos to Destructoid that they still offer honest reviews and didn't award GTA wit a ten. Ten means the game is perfect and there is nothing to improve upon. And such a game does not and won't ever exist.
SilverDragon1979's Avatar - Comment posted on 06/19/2008 07:32
SilverDragon1979
There are so many holes in his argument I don't know where to begin. First of all things were very different back when there were only 10 professionals writing reviews. Gaming was not as popular back then, and those 10 people most likely represented the demographic who was playing games and reading those reviews at the time.

Gaming has become extremely popular and now those 10 professionals no longer properly represent the entire demographic who play games. There are so many different types of gamer personalities now it's important to have a large sample size of reviews from which to sample from. You can't simply rely on 10 people anymore.
Bravothreezero's Avatar - Comment posted on 06/19/2008 07:41
Bravothreezero
EA KILLED BULLFROG!! I will never forgive them. Oh, almost forgot about westwood.

on topic: Ea makes bad games, created solely with the purpose to make money, not to innovate. Most of their games deserve the mediocre scores they get. You're basically a total retard if you buy their games. With the exception of a few (like battlefield, the game got a good score though which proves the point).

EA is the reason why parents all over the world keep saying "All those computer games are the same". Because when it concerns EA, they are absolutely right lol. They keep recycling their crap forever (madden games and other sport franchises). Boycot EA. They are responsible for destroying alot of creativity in the gaming industry. Dungeon keeper is no more, and the C&C games have become bland and standard, with hardly anything new each time EA poops out a new one.

Does no one here remember the old days? DUNGEON KEEPER MAN!!
Theme hospitaL!! EA must be stopped. Stop buying EA products. Seriously. I cant even count the amount of useless expansions the sims got on one hand.
SilverDragon1979's Avatar - Comment posted on 06/19/2008 07:43
SilverDragon1979
As for his statement that EA doesn't usually get the benefit of cult gaming, well if EA would actually make a game that had a cult following they would get this benefit. People always complain about what they don't have. If EA was a cult gaming company then we would not be here having this discussion right now.

I've never understood people's problems with "cult gaming" scores. People always assume that leway is given to these games and they obtain higher scores. However true cult gamers tend to look on their games with more scrutiny. A cult gamer holds a sequal to higher standards. They are not satisfied with a half ass sequal. They want perfection. If they don't they shouldn't call themselves a cult gamer.
Elrando's Avatar - Comment posted on 06/19/2008 07:46
Elrando
Want reviews like that?
Make a game worthy of cult status, you giant blubbering twit.
gamesronlygames's Avatar - Comment posted on 06/19/2008 07:48
gamesronlygames
EA is right to a minor extent. A site like this is not guilty but you have to admit there are a lot of reviewers out there now as opposed to a few years ago and some of them should go back to their other careers. So take this with a grain of salt-but id say a quarter to a third of the reviews I read are poorly written, mainly the individuals pet axe to grind, and void of any objectivity. So thankfully not from the toid.
Spectreman's Avatar - Comment posted on 06/19/2008 07:52
Spectreman
* And EA killed Origin. And Wing Commander.
Demtor's Avatar - Comment posted on 06/19/2008 07:52
Demtor
Here is a company who cares more about ratings and sales then their actual games. I shed no tears for EA. I'll reserve it for the companies that care about their fans and their carefully crafted works art but could never get the revenue to keep it together.

Looking Glass Studios... I still cry for you at night :`(
Jim Sterling's Avatar - Comment posted on 06/19/2008 07:55
Jim Sterling
The problem is, this is coming from a company that puts out Army of Two and expects 10/10 scores.

Besides, he doesn't really have a point about there being "too many" reviewers. Frankly, I'd trust "some gamer with a pen" over a paid professional, simply because I at least know that the former has a real passion for games and probably knows his shit.

Some of these "professional gaming journalists" have only been gaming for as long as they've been paid to talk about games. I don't trust that viewpoint as much as I trust someone who has a true passion for games. I like that Metacritic has expanded.
RJG's Avatar - Comment posted on 06/19/2008 08:06
RJG
Frankly, I'd trust "some gamer with a pen" over a paid professional, simply because I at least know that the former has a real passion for games and probably knows his shit.

What about, say, someone who has Journalism as his major while studying Communications, and who has had a passion for video games, and plans on writing professionally one day? Some bloggers think that a diploma in journalism is some elitist piece of shit thing. Not saying all do, or that anyone here does, but my god.

Anyway, what I came in here to say is, maybe the reason EA don't get "cult" status is because cult games are usually original and quirky and interesting and don't have massive multi million dollar marketing budgets to get them massive brand name presence in the first place, and have to rely on quality and word of mouth to get the message out, therefore forming the nasty little cult that Johnny boy wants so badly.

Everything just described is everything EA isn't.

And doing shit like Mass Effect DRM, believe it or not, does leave a sour taste. You can look past it from a gameplay standpoint, but it's not just about gameplay, it's also about value for money, which is another issue entirely...
GOLD5's Avatar - Comment posted on 06/19/2008 08:29
GOLD5
If there used to be only ten journalists to bribe and now there are more, maybe EA should just pony up a little more swag. Gaming is more popular now and of course there will be more reviewers. When companies refuse to send review copies of a game on launch, it isnt because of brand loyalty issues, its because they rushed the game out in time for the the tie-in movie or Christmas sales rush, and they know its not fun to play (their own people warn them, they know..). They also tire people out by making annual sequels. In the movies they might make 2 movies at once to save money and then run them close to each other because of the connected story. Its really a 4 hour movie when that happens like Matrix 2-3 or Kill Bill. With games, they finish the one game and have another team working on the sequel so they can hit Christmas every year. Let me say that I believe that if they were still making a fresh Matrix every year that was rushed in production, that series would be getting lower metacritic scores by now. I cant think of any reviewers who only play the first 15 minutes. In fact, they usually make us wait for extra days while they really give it a good play through. Maybe he should stop checking grade 5 video book reports on youtube for game info.
entropyman's Avatar - Comment posted on 06/19/2008 08:30
entropyman
personally my distate of EA right now is the DRM- don't want it won't buy it- but how can you say that there is no cult following for EA games? thesims has a HUGE cult following- one that rivals GTA and MGS- it is just a cult following not in the 'gaming' circles- it is one in the 'casual' gaming market- but is HUGE (though I play the sims- and I am not in that 'casual' market). And what about ultima? there are a ton of ultima fans out there- and there are others I am sure that I am not thinking about right now, but when you take company 'X' who has one cult fave game and compare it to the conglomerated EA machine, you have to wonder what the hell he is talking about.
tincow's Avatar - Comment posted on 06/19/2008 08:31
tincow
Please, you're all just angry because it's EA saying it.

If it was just some random schmo, you'd be agreeing with the fact that there are cult games that are being reflexively given a 9 or 10 by everybody. GTA4 and SSBB coming to mind immediately for me...

I never get the big EA hate, they are a mega-publishing house and nothing more. You don't get mad the mega-publishers when you see movies or music or books you don't like, you hold the authors/artists/directors responsible.

We don't even get mad at publishers when they ARE applying pressure in other fields, because we still blame the artist or whatever, because they WILLINGLY made the switch from being independant or small-label and reap the benefits and problems associated with going major label/publisher.
PappaDukes's Avatar - Comment posted on 06/19/2008 08:48
PappaDukes
hahahahahahahahahahaha....bwaahahahahahaha!

p.s. HAHAHA!
The Hero with 1001 Faces's Avatar - Comment posted on 06/19/2008 08:49
The Hero with 1001 Faces
"The problem is, this is coming from a company that puts out Army of Two and expects 10/10 scores."

I don't think he said anything like that, although, I'm sure you were just trying to be snide and hyperbolic. Your own site is guilty of furthering fanboy cultism, look at your MGS4 review. The reviewers barely fell short of ripping of Snake's pants and going to town.

Listen to any episode (at least the recent ones) of Podtoid; there's probably a mention of MGS. I enjoyed Army of Two a lot more than I did MGS4... and I didn't enjoy Army of Two at all... except for the over-the-top tag-team moments.
Brahms's Avatar - Comment posted on 06/19/2008 08:52
Brahms
@tincow

We're all angry that EA is saying it because they're saying it only about themselves, not the entire industry. Are they right? Sure, to a certain degree. But that doesn't excuse them from their tendency to pump out underdeveloped titles.
TorpedoTed's Avatar - Comment posted on 06/19/2008 08:55
TorpedoTed
Easiest thing to do is go to a review site and look at the avergae reader score!
Tet's Avatar - Comment posted on 06/19/2008 08:59
Tet
Uh huh, because Sims and Spore doesn't have any strong following, few people have heard of them. See what happens when a developer is allowed to make something original instead of Madden version 8001?
B-Radicate's Avatar - Comment posted on 06/19/2008 09:04
B-Radicate
I'm pretty sure that a) EA is incapable of making a perfect score-worthy game and b) if they did in fact make one, the universe would implode instantly and we'd all cease to exist before anyone got their hands on it to report the perfection anyway.

The universe has to balance itself somehow.
Alexradl's Avatar - Comment posted on 06/19/2008 09:11
Alexradl
Expect an apology in a couple of days.
The Hero with 1001 Faces's Avatar - Comment posted on 06/19/2008 09:16
The Hero with 1001 Faces
@Tet:
"Uh huh, because Sims and Spore doesn't have any strong following, few people have heard of them. See what happens when a developer is allowed to make something original instead of Madden version 8001?"

The article is essentially complaining about metacritic scores, not fanfare.

I hate EA a fair bit too; they recycle franchises and destroy good ones. However, I see his point and he is right. There is a lot of pressure on producers (and by extension, developers) to create games that score a certain % minimum. Producers with a proven track-record of meeting the % rating and meet sales expectations are considered succesful, not necessarily those who make the best game.

There is most assuredly a rating inflation going on. As the market has boomed, so have those looking to profit from it. As a result we get sensationalist reviews, instead of objective reviews, and these affect sales and reputation.
Slick Icarus's Avatar - Comment posted on 06/19/2008 09:26
Slick Icarus
MAKE BETTER FREAKIN' GAMES, EA!!!!!!!
MuddBstrd's Avatar - Comment posted on 06/19/2008 09:27
MuddBstrd
I'm actually going to agree with his remark about "cult" games getting higher scores than they should. GTA4 and MGS4, I'm looking at you. Great games to be sure, but I don't believe they deserve the 9.5's and 10's they've been getting on a lot of sites. Sometimes it seems like a lot of gameplay problems in both games are swept under the rug in the name of appeasing the site's rabid fanboy readership.
owen-lars's Avatar - Comment posted on 06/19/2008 09:40
owen-lars
I kind of see where he is coming from. The cult part especially. There are some who will give BioWare games for instance instant 100% ratings based soley from the fact they are from BioWare. EA are never going to have that.

I think EA now is feeling the impact of their mistakes in the past. If they didnt make so many enemies then maybe there would be less people with a grudge against them who will take that into account when they do their reviewing.

There are always great sites that are impartial and honest reviewers, but there are some that wont be so honest. Its a shame but EA just has to live with its past mistakes now. Its made its bed.... now comes the time to sleep in it.....
Demtor's Avatar - Comment posted on 06/19/2008 09:49
Demtor
I'm failing to understand how GTAIV and MGS4 can be thought of as cult games. Isn't the description of something as being "cult" imply that no one has heard of it but has a rabid fan base following? Beyond Good and Evil anyone? Both GTA and MGS as a series have sold millions of copies... I don't think we can consider those "cult" games really.
Misanthrope's Avatar - Comment posted on 06/19/2008 10:01
Misanthrope
Should Destructoid comment anything on the matter after rating MGS4 9, 9.5 and 10? There's plenty of flaws that would definitely lower the score and you admittedly rated it as fanboys so why should I listen to YOUR comments on reviewing when you are just as guilty of cult following when you happen to like the game ( Metal Gear 4 ) and only do reasonable reviews when you are not fanboys ( Grand Theft Auto 4 ).
SWE3tMadness's Avatar - Comment posted on 06/19/2008 10:27
SWE3tMadness
So this is like, what...*counts on fingers*...the third or fourth company to bitch about review scores now?

I agree that EA has that nasty "money-grubbing monopoly" stigma about it, and I can see where some reviews would be biased because of that impression where others get slightly inflated scores because they're favored by the writer. Hey, we're all human and we can't be perfectly impartial all the time. However, that shouldn't be so big of an issue to cause an otherwise good game to gain poor reviews from so many varied sources (i.e. Lair) or vice versa.

If it's slammed across the board by various writers, then the problem is not on the reviewers' side (because it's virtually impossible for so many people to have the exact same bias), but with the game itself.

EA brings up a valid (somewhat) point, but I'm more inclined to say "stop whining, you pussies" right now than anything.
Noah's Avatar - Comment posted on 06/19/2008 10:28
Noah
Perfect picture...I'm reminded of Maddox's suggestion for Johnson and Johnson's 'No More Tears' Shampoo :)
John B's Avatar - Comment posted on 06/19/2008 10:37
John B
All of their games today are cookie-cutters games or just extensions on existing franchises. When was the last time that EA came out with something original!? I think we'd have to go back to the Commodore 64 days to figure that one out. And then they complain about poor ratings?

Pathetic.
Jim Sterling's Avatar - Comment posted on 06/19/2008 10:52
Jim Sterling
"Should Destructoid comment anything on the matter after rating MGS4 9, 9.5 and 10?"

Yes. I consider myself very qualified to talk about review scores since I know for a fact I score with the greatest honesty I can achieve. Furthermore, if my reviewers felt that MGS4 deserved the score it got, I stick by it. I fail to see how our review of MGS4 has any bearing on this discussion whatsoever, outside of the fact that EA seems to be jealous of those kinds of scores.

"There's plenty of flaws that would definitely lower the score and you admittedly rated it as fanboys so why should I listen to YOUR comments on reviewing when you are just as guilty of cult following when you happen to like the game ( Metal Gear 4 ) and only do reasonable reviews when you are not fanboys ( Grand Theft Auto 4 )."

Please see my Dynasty Warriors 6 review for the answer to this. If you read this site, you'll know I am a huge Koei fanboy, yet I have never rated a Koei game higher than an eight on this site. So, I can only speak for myself on this matter, but I think I do very reasonable reviews indeed and as such, have zero problem commenting on EA's statements in the least.
Misanthrope's Avatar - Comment posted on 06/19/2008 11:10
Misanthrope
You fail to see? The site is not objective, you pardon the game flaws if you like it even when you know said flaws would make the game grade MUCH LOWER to anybody who is not a fan of the series from day 1, yet you guys are inconsistent enough to grade another game like GTA 4 fairly without ignoring its faults.

Whenever you take it personal is irrelevant since there is supposed to be somebody in charge of editing not to censor but to assure there is fairness, unbiased reviews. By you I mean all destructoid not you personally so don't try to save face with pointing to your specific reviews.
Jim Sterling's Avatar - Comment posted on 06/19/2008 11:22
Jim Sterling
Misanthrope:

For our reviewers, those flaws clearly weren't enough to diminish the game's score. Now obviously, they are all huge MGS fans and did grade it as fans, but come on -- there is no such thing as an objective review. It's an impossible dream. Ultimately, MGS is a game that's going to score high if you love MGS, and not so high if you don't. It's a fact of life.

You may not agree with the score. I may not agree with the scores. Hell, I disagree with GTA's perfect tens, but am I going to try and discredit the sites that gave out those tens, or suggest they have no right to talk about game reviews? No. That's silly.
Eschatos's Avatar - Comment posted on 06/19/2008 11:22
Eschatos
Make good games, you fucktards.
RedWolf's Avatar - Comment posted on 06/19/2008 11:33
RedWolf
A review isn't supposed to be entirely unbiased, cause unfortunately that just isn't going to happen, find someone who has similar tastes as you as a reviewer and go with that review.

Even destructoid doesn't have a perfect rating system, it's just they are trustworthy enough not to rate a game on how much they get paid.
Volomon's Avatar - Comment posted on 06/19/2008 11:53
Volomon
Basically their saying, "How can we bride them all half of them work for free! Those sons of bitches!"
Milkman519's Avatar - Comment posted on 06/19/2008 11:58
Milkman519
The comments in this article is exactly what EA is talking about. All gamers have this sort of profound hatred of EA for whatever dumbass reason even though they put out great games like The Orange Box (which had the 'Meet the Sniper' video posted just yesterday that everyone was like "ZOMG SO COOL!", Rock Band (which has a weekly segment here), and Boom Blox (which was called one of the best games on the Wii by Destructoid). Not to mention Mercenaries 2, Spore, Skate, and Burnout Paradise. Yet all people care about is paying for weapons in Battlefield: Bad Company, the DRM in Mass Effect and Madden.
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