Quantcast
EA marches toward world domination, invests $200M in Chinese company - Destructoid

DestructoidJapanatorTomopopFlixist



EA marches toward world domination, invests $200M in Chinese company


10:49 AM on 04.09.2007
EA marches toward world domination, invests $200M in Chinese company photo



Not content with meaningless microtransactions and the music business here in the good ol' U. S. of A., Electronic Arts, it has just been revealed, is now sinking $200 million into the major online Chinese game company The9. EA killer robots to follow?

Electronic Arts is taking a major step to penetrate the Chinese online gaming market by buying a $200 million (19 percent) stake in major Chinese online game operator The9, according to a Reuters report which cited Chinese sources. The local Chinese newspaper Shanghai Securities News said that EA and The9 reached a “basic agreement” regarding the deal. 

Big deal, you say? Hmmmm. Look at this:

The9 generated $126.3 million in revenues for fiscal 2006, a 112 percent year-over year increase. Net income was $40 million for the period.

A 2006 report from Pearl Research said that the China games market could top $1 billion by 2009, with 95 percent of those revenues coming from the online segment.

The Chinese are gonna love our microtransactions. Maybe, just maybe, with the extra bank EA will most likely be pulling in, we can get better games. Nah, who am I kidding?

[Via Next-Gen

 






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






China

12:30 PM on 07.17.2014
CES expands to Asia with a new tradeshow in Shanghai

The Consumer Electronic Show is one of my favorite events. It was Destructoid's very first trade show, and we've been back every year we've been in business. While not necessarily a videogame trade show, it still brings us bi...more



2:00 AM on 07.16.2014
China can finally join the rest of the world in Diablo III

Chinese company Netease will complete its commitment to Blizzard by bringing Diablo III to China. While the release date has not been officially announced, this release will mark the last major Blizzard franchise to hit the C...more



4:00 PM on 07.15.2014
Chinese couple sells their kids to fund gaming habit

A young, unwed couple in China is currently in jail for selling their two children. The first child was sold to traffickers from Fujian. When they sold the second, the baby's paternal grandfather turned the couple in.  I...more



View all China






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more