hot  /  reviews  /  video  /  blogs  /  forum

EA marches toward world domination, invests $200M in Chinese company

10:49 AM on 04.09.2007 // Robert Summa
  @summaaftershow

Not content with meaningless microtransactions and the music business here in the good ol' U. S. of A., Electronic Arts, it has just been revealed, is now sinking $200 million into the major online Chinese game company The9. EA killer robots to follow?

Electronic Arts is taking a major step to penetrate the Chinese online gaming market by buying a $200 million (19 percent) stake in major Chinese online game operator The9, according to a Reuters report which cited Chinese sources. The local Chinese newspaper Shanghai Securities News said that EA and The9 reached a “basic agreement” regarding the deal. 

Big deal, you say? Hmmmm. Look at this:

The9 generated $126.3 million in revenues for fiscal 2006, a 112 percent year-over year increase. Net income was $40 million for the period.

A 2006 report from Pearl Research said that the China games market could top $1 billion by 2009, with 95 percent of those revenues coming from the online segment.

The Chinese are gonna love our microtransactions. Maybe, just maybe, with the extra bank EA will most likely be pulling in, we can get better games. Nah, who am I kidding?

[Via Next-Gen

 




 Reblog (or) Blog Reply

Robert Summa, Contributor
 Follow Blog + disclosure summaaftershow Tips
I used to be World Famous ...  more   |   staff directory

Get more destructoid:   We're indie-run, blogging for the love of it, and our site will always be free. Optionally, you can support us and get: (1) Faster pages from our cloud server (3) Wide(r)screen (3) No big ads on Dtoid, Japanator, Tomopop, or Flixist (4) Auto contest entries, and (5) Dibs on betas & downloads. Try it out

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.


  Around the web (login to improve these)




Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -