EA, look at you! You're right up there with all the mega-rich companies that bought Super Bowl ad space. But you're not mega-rich. Regardless, you'll have "at least one spot" during the big game? Nice.
The pricing for a 30-second spot is estimated to be between $2.5 million and $2.8 million. Where did you get that kind of cash, EA? And what are you working on that you'd spend that much money on? Dante's Inferno? Cool game, but I don't know that spending 2.5 million is going to help you sell more copies. Maybe a sports title? Nah, that would be silly.
In related but not game-related news, Denny's also has a spot. Denny's. Last year they gave Grand Slam breakfasts to millions. Maybe EA should give away some games.
Super Bowl 2010 to Feature New EA Commercial [industrygamers]
Dale North is Destructoid's Editor-In-Chief, a founding editor, and specialist in Japanese gaming. An accomplished musician, Dale was reporting from Japan during the earthquakes of 2011. Luckily, he got the fuck out alive and is home in America now with his wife and beloved corgi, Einstein. Dale is also a co-founder of Destructoid's sister anime site
Japanator. Likes Corgis, Sega Saturn, PSP, iPhone, Photographic tools.
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Contest:
6:20 PM on 01.22.2010 | 
God, now I need to play TF2 again.
Dante's Inferno I'll hope against, because it will raise my blood pressure 15 points like every article on Destructoid about it does.
I hope EA uses this opportunity to promote some lesser known games.