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EA frustrated over a 'weak' Wii photo

Silver-haired king of Electronic Arts, John Riccitiello, has confessed that his company is feeling frustration over the current performance of a "weak" Wii, with Nintendo's smash-hit superconsole not raking in the moolah quite how EA had anticipated.

"To be honest with you, I think the Wii platform has been a little weaker than we had certainly anticipated," Riccitiello tells investors, "and there is no lack of frustration to be doing that at precisely the time where we have the strongest third-party share.

"Frankly, I think they need more beats in the year than they get out of a first-party slate -- to be able to have the Wii software platform perform as well as they would like. We are building the products that I think the most highly rated on the platform and at this point in time, generating the most revenue of any third-party platform."

Wii games constantly pollute our weekly UK Chart posts, with sports and fitness games being the top sellers. Since EA is all about sports and fitness games, it's surprising that EA is feeling this way. Was EA expecting a little too much, or is software really not doing so well on the platform?








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34 comments | showing # 1 to 34
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jawshoeuh's Avatar - Comment posted on 11/11/2009 10:13
jawshoeuh
This is what we always hear about the Wii. So many Wii owners out there, but such a high percentage of them are on the 'casual' side and don't purchase much software.

Adjust your sales projections. Figure X% of Wii owners are only going to play Wii Sports and the like and cut them out of your equation. ha
Retrofraction's Avatar - Comment posted on 11/11/2009 10:16
Retrofraction
to be truthful EA really has not given the any attention it desurves since Need for Speed Carbon.

what were they thinking with dead space?
that everyone that liked the FPS would take a step back in evolution of gamming and like to be shoved around? that the so called casual gammers would want an utraviolent video game?

But it would defenatly help if they actually made good games...
Zerstorer23's Avatar - Comment posted on 11/11/2009 10:23
Zerstorer23
Though, I do sometimes think... if the Wii is more powerful than the original Xbox... why no games look as good as the best Xbox games? (Other than SM:Galaxy)

But yeah, I think that the Wii has an incredibly low attachment rate. Everyone and they mom has a Wii, but they only buy like 5 games for it. While the 360 and PS3 have a library that just keep on giving and giving. My Wii game count only reached 5 titles large, while I've played over 100 games on my 360 alone, and still own perhaps 50 of them.
Sexualchocolate's Avatar - Comment posted on 11/11/2009 10:25
Sexualchocolate
Wii CONSOLES sell hard.

Wii SOFTWARE not so much.

Most people bought a Wii, got Wii Sports with it, perhaps bought WiiFit and that's about it. My folks have had my Wii for YEARS now and apart from WiiFit and a copy of a fishing game i got dad for his birthday they only have the games i gave them with it. In 4+ years they have not purchased a single game apart from WiiFit.

I firmly believe the Wii is not a games console, it's a modern fitness toy for millions of non-gamers. I think that the Wii should not be included in "gaming" figures and charts. I mean don't get me wrong, it's cool, but it has only a tiny community of actual "gamers" hiding behind the massive wall of non-gamers who bought it as a toy.

I would hate to be a developer listening to a director saying "look the Wii has sold x amount of consoles, we have got to put some time and effort into doing Wii games!"

I will however reclaim my Wii from my parents, save it from the thick layer of dust, when Monster Hunter Tri comes out. They can keep the bloody balance board though.
matrixdude171's Avatar - Comment posted on 11/11/2009 10:27
matrixdude171
Essentially what EA just said was "we make games solely based off of whichever platform is selling the most and we don't care about the rest" "we want to milk all you owners of (insert most selling console) for all that we can get by making games that have already been done over and over. When will they stop trying to push it as a fitness console when it's proven not to be?
Fiat Mediocrity's Avatar - Comment posted on 11/11/2009 10:31
Fiat Mediocrity
Now when he uses they and money in the same sentence, he means EA and not Nintendo, right? I haven't seen Nintendo give a fuck in a long time.
PEICanada7's Avatar - Comment posted on 11/11/2009 10:34
PEICanada7
So were they frustrated over EA Sports Active selling over 2 million units on the Wii? You can't have your cake and eat it too. Maybe EA should start marketing their Wii games more, because right now they don't advertise a lot of them at all. So I have no sympathy for EA, its just them crying the blues over their own stupid mistakes!
dwolfwood's Avatar - Comment posted on 11/11/2009 10:35
dwolfwood
Wii is iffy. I disagree with Sexchoc in that I believe it's a console, it's just so damn outdated. A freakin Gamecube with a waggle stick competing with ps3 and xbox 360 just doesn't have the lasting appeal or power to keep up.

Nintendo needs to seriously do something fast. The tickle-me-elmo-esque sales the Wii experienced are a thing of the past, characterized by a simple fad. Now we return to the problem the Gamcecube and N64 experienced that went unsolved. Lack of strong 3rd party games, supported by great 1st party games that are just too few and far between.

What's the point of selling so many consoles if you can't push the software? Well so you can make a new console it seems. Hopefully they're actually banking cause I don't wanna see Nintendo go the way of Sega.

Make us an HD next gen console with par-ps3/360 processing power, and waggle controls included alongside a proper controller please. do it asap.
bobtpooner's Avatar - Comment posted on 11/11/2009 10:55
bobtpooner
With the wii-motion plus and the balance board, I feel the Wii could be on the verge of something stupendous. Those two peripherals have the ability to make an amazing, deep game together. Unfortunately, wii seems to only release games aimed at children and casual gamers for these peripherals, but play Tiger Woods 10 and you'll see the potential you could have. A FPS where you controlled ground movement with the balance board a la the segway, and the wii-mote for aiming and firing, it could totally work. Until then, us sad wii owners have to sit and wait for the next zelda/metroid/mario.
Ganjookie's Avatar - Comment posted on 11/11/2009 10:56
Ganjookie
Tatsunoko vs Capcom
House of the Dead
No more Heroes
My Life as a King
Little Kings Story
Smash Brothers


Its a console, just quite a bit of crap-ware to sift through
GoldenGamerXero's Avatar - Comment posted on 11/11/2009 10:57
GoldenGamerXero
I think the problem isn't the console but how little people look at third party wii game and think: "That's going to be good" It sucks that in order to know a game will be worth purchasing I'll have to look at reviews and game play videos just to make sure it isn't complete shit. Combine that with the number of people who don't do this and have been burned in the past it's no wonder they're so resistant to buy this stuff.

It not a question of casual or hardcore because if it's not fun people are going to be more cautious. Fool me once shame on you, fool me twice shame on me.
q-pa's Avatar - Comment posted on 11/11/2009 11:07
q-pa
EA could definitely be doing a better job making and marketing their games.

I like my Wii (most of the time) but all I can say to them and Nintendo is: you reap what you sow...
The Silent Protagonist's Avatar - Comment posted on 11/11/2009 11:12
The Silent Protagonist
Isn't part of the problem developers themselves? I mean, your "hardcore" Nintendo fan seems to have a problem growing beyond the main attraction of Nintendo. They always say they want these M Rated games, First Person Shooters and such and when the time comes they never put their money where their mouth is.

When the hardcore doesn't fallow through, its logical for people to try and bank on the casuals, but I think the whole point of attracting casuals would be to lure them to becoming core gamers. In this respect, I have to say Nintendo hasn't succeeded in leading developers to that idea.

Its not really a matter of upping graphic power, let's stop kidding ourselves. We've seen the "king of graphics" soundly defeated every single generation. Its about content and its only ever been about content.

Problem is, this time no one seems to know what to do with the content on the most popular platform and both hardcore and casual don't seem to know what they want outside of Nintendo.

Another angle people just love to gloss over is that on any of the three consoles out there, there's a market for downloadable games. There's a reason all three console-makers nickel-and-dime us out the olher content - they're worried if they didn't, that games of days-gone-by would affect sales of the new content.

I don't know why, because it seems a lot of people are more than happy to stay bound to physical media, but I know I probably would be one of the people buying more downloadable games than the shiny, new discs they want me to buy every week.

If I had a Wii right now, man, I don't know how many console games I would actually need after the stuff from Way Forward, 5th Cell, Capcom, Sega, SE, Konami and Nintendo. Probably would just download games after that. Super Metoid never goes out of style for me.
Kaspar's Avatar - Comment posted on 11/11/2009 11:12
Kaspar
Hey, here's a nice tip:

Stop releasing shit, maybe that'll help?
Shadowiii's Avatar - Comment posted on 11/11/2009 11:23
Shadowiii
SexualChocolate has a few good points (who would have thought I'd admit that?) that most people buy Wiis as toys, upgrade their toy with the fitness add-on, and then leave it.
I have several brother-in-laws who purchased wiis because they loved nintendo back in the day. One bought something like 5 Wii games when he bought it originally, and hasn't bought any since (about two years). The only game he has that would be hardcore is Okami, which I got for him for his birthday. They did get Wii Fit though! The other brother did get some gamecube games, but again he hasn't purchased any Wii games since buying the system.
Yes, the Wii sells a lot of systems, but it doesn't push much third-party software. First party seems to do ok, as people know names like Mario Kart and can get Wii Play with a Wiimote. However, third party ones don't seem to sell well at all, especially M rated ones.
The Wii is, for 90% of the people who bought one, just a toy that you play with, not a gaming console you keep buying games for. So yeah, it's going to be tough.
CelicaCrazed's Avatar - Comment posted on 11/11/2009 11:31
CelicaCrazed
You can say the Wii has gone flaccid muhwahahaha!!!
Retrofraction's Avatar - Comment posted on 11/11/2009 11:44
Retrofraction
I really don't know what it will take for developers to make a serious game on the wii, not a rip off, not a port, something original, and something that looks better than the best looking "xbox" game *note not the 360*


idk I bought RE4 wii 3 times and planning to get a fourth

I have also bought The Conduit on the basis that they will make something better eventually.

I would buy COD5 but it is still F****** $50 , and a used copy cost $49.99 at GS.
GohanGVO's Avatar - Comment posted on 11/11/2009 11:48
GohanGVO
From April to September, 76 million units of software were sold for the Wii. So, people are buying games for the system. They are likely not buying the same games en masse, though.

Furthermore, let's take a look at what EA has put out on the Wii in 2009:

Charm Girls Club
Hasbro Family Game Night 2
Littlest Pet Shop: Friends
MySims Agent/Party/Racing
NASCAR Kart Racing
Nerf: N-Strike Elite
SimAnimals 1 & 2
Spore Hero
Trivial Pursuit
FIFA 10
G.I. Joe.
Harry Potter (lead version, but I think they all underperformed)
Boom Blox 2 (perhaps released too soon; boxart looks like everything else on the shelf)
Dead Space: Extraction (folks wanted something else out of this; no advertising)
NFS: Nitro (just came out)
Madden 10 (admittedly, a very slow starter)
Tiger Woods 10 (which was actually rather successful)

There are a multitude of factors to consider when it comes to creating a hit on the console, but until Wii owners are not treated like second-class citizens then it will never happen.
Excel-2011's Avatar - Comment posted on 11/11/2009 12:03
Excel-2011
Maybe they should adjust their development strategy and learn how to make the most of a little. If a bunch of iPhone developers can do that, why can't EA?
Ball Buster's Avatar - Comment posted on 11/11/2009 12:16
Ball Buster
How many solid titles has EA even made for the Wii? I can't think of any.

The wii can do more than minigame collections and kiddie merchandise games, but you wouldn't know it from walking through Target or Best Buy.
bobyoko's Avatar - Comment posted on 11/11/2009 12:29
bobyoko
i read this a few days ago, and the answer is really quite obvious. third parties need to make more polished games on wii. you take a first party title like zelda, mario, or metroid and the game looks great. the controls are fluid, and the whole experience draws you in. now, try to play madden on wii, and you'll see that it's not a fun experience at all. motion controls are forced, and you're always forgetting how to control the action. also, as a wii owner, i'm not going to buy a rail shooter, period. i don't care how much work you put into it, i just won't. i'm not going to buy a plastic guitar either, doesn't appeal to me in the least.

if you want to sell your game on wii, here's a few pointers. don't make it too waggly. do make it look good, cause jaggies don't sell. don't make mini game compilations, cause we have plenty of those. do add deeper elements to the gameplay, such as rpg elements. don't port titles anymore, wii gamers hate that.

one more point, why the hell isn't there a diablo for wii yet? the interface is perfect. it's easy to play with deep gameplay elements, exactly what i'm talking about above. also, a good fps would be nice, as it's only been a three year wait now. basically, your wii games don't sell, because you're not putting in any effort, and it shows. has nothing to do with the casual market, because there are plenty of longtime nintendo gamers out there. we're just waiting for the games.
smoger's Avatar - Comment posted on 11/11/2009 12:45
smoger
I think there's a few issues here:

1. Not a whole lot of Wii games get much advertising.
2. $49.99 might be too high of a price point for most Wii games. If I'm looking at the shelf in the game store and I can get a Nintendo developed game for $49.99 or *some third party game* for the same price, guess what? I'm going with the Nintendo game because it's comfortable and almost guaranteed to be a good game with tons of polish. Other games might just be more palatable at 29, or 39 bucks. ESPECIALLY those that are ports or watered down versions of bigger games. (Dead Space is a great example.. i refuse to believe that the Wii couldn't handle Dead Space, albeit obviously not in HD). It should have had identical gameplay to the 360/PS3 version AND it should have released day and date with them to benefit from the hype.

just my .02
Mayiplay's Avatar - Comment posted on 11/11/2009 14:09
Mayiplay
@smoger:
Exactly what I was thinking of--THEY DON'T ADVERTISE WELL. And yes, you've got two excellent points--TWO. You deserve two brownie points!

Anyways, even if Nintendo is good with business, they've certainly lost some of their polish with veteran gamers and the like. When was the last time a Wii advertisement was released for a GOOD game? HofD: Overkill and Madworld were great from what I've heard (never played them, guilty as charged), but they hardly advertised for them on TV--their commercials were, like...ten seconds long. And they were the same as the magazine versions of their ads, too! Like I said, Nintendo does business, but they need to advertise the real good first-party games. We've all heard of Wii Fit, give the spotlight to your other games--the ones that might end up as NEVER PLAYED GEMS if you don't sell enough. And, if they're great, please don't let them end up like Earthbound--you won't see a CENT out of people selling that game completely packaged for at least $200. Fun fact: a factory-sealed copy was sold for $1000+ on eBay!
Laird's Avatar - Comment posted on 11/11/2009 14:20
Laird
Wii games seem to be doing well enough for Nintendo. Any problems with the sales for EA's games are EA's fault. I mean, they're the ones making the games, right?
KwikPwn's Avatar - Comment posted on 11/11/2009 14:35
KwikPwn
The Wii is a new beast that devs have yet to figure out, one things for sure though, conventional software does not work with the Wii crowd. I think they're wasting their efforts with m rated games as most gamers interested are already playing them elsewhere.
timtheterrible's Avatar - Comment posted on 11/11/2009 15:13
timtheterrible
That looks like if brad and Hamza had a baby.
bustaballs's Avatar - Comment posted on 11/11/2009 15:24
bustaballs
@ EA: Keep pumping out awesome titles like MoH:H2 and I'll keep buying. The Wii library is top notch and my wallet can't keep up. D=
matty125's Avatar - Comment posted on 11/11/2009 18:26
matty125
"Make us an HD next gen console with par-ps3/360 processing power..."

No.
JonahFalcon's Avatar - Comment posted on 11/11/2009 19:16
JonahFalcon
Biggest. Navel. Ever.
GohanGVO's Avatar - Comment posted on 11/11/2009 20:29
GohanGVO
@KwikPwn

There are not even that many M-rated games to begin with on the console. Considering that most of them happen to be ports or multiplatform releases, is it any surprise that those titles have not seen more success?
pedrovay2003's Avatar - Comment posted on 11/12/2009 04:41
pedrovay2003
First of all, ALL video games and consoles can be considered toys. Fancy cars, private jets, and yes, video games -- If it's not essential for living, I consider it a toy (or a luxury, if you want to be nice about it). Hell, my PS3 is a toy. A really nice and expensive toy, but still not essential to live.

As for the article, I've had a Wii since day one. I have a dozen games for it (NOT including downloads), and I'm looking forward to at least four more. None of them are made by EA. Is that Nintendo's fault now, too? I agree that the Wii won't compete with the 360 and PS3 much longer due to an obvious lack of power in comparison, but let's be fair here -- The Wii is definitely still an amazing console if you find the gems, of which there are more than people realize (or are willing to admit).
BoomingEchoes's Avatar - Comment posted on 11/12/2009 18:35
BoomingEchoes
EA's been having all kinds of problems for years and it hasn't slowed down. Now the problem is pretty huge and they're having to let a lot of people go.

Instead of blaming themselves they're going right to blaming the consoles, namely the one they can't sell much on, The Wii. And its a great argument on their part, I mean the Wii doesn't sell many games in any respect. It hasn't even lived up to the hype Nintendo put behind it with how many developers/games it was supposed to have. But EA going about saying it this way makes it sound like they put all their eggs in the Wii basket and its not true at all.
Dv8thwonder's Avatar - Comment posted on 11/19/2009 04:22
Dv8thwonder
If given the chance to play Sonic Unleashed or any title released in '09 by EA for the Wii, I'd choose Sonic Unleashed overall. That says alot about the quality of software EA is producing for the Wii.

You can't speak 'weak' without EA.
Piddyx's Avatar - Comment posted on 03/04/2010 19:41
Piddyx
If you ask me, EA is weak. They keep moving employees around and their business model seems to be designed around selling overpriced DLC. Many of their games simply do not belong on the Wii, because they do not use it's control. Why should I use a Wiimote for the Sims.

If EA is to retain it's status as a gaming giant, then changes need to be made in the upper management. Learn from GM, Mr Riccitello. No one is too big to fail.
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