Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


EA: Expect discounts, but no Steam-like sales, on Origin


6:35 PM on 06.06.2012
EA: Expect discounts, but no Steam-like sales, on Origin photo



EA's Origin service recently celebrated its one-year anniversary, and while it's a growing platform -- 12 million registered users and $150 million in revenue is nothing to sneeze at -- it's not yet as good as EA wants it to be. Its main competitor, Valve's Steam system, has built a loyal user base in almost nine years of existence, and one of its main tactics is the deep discounts it periodically offers. But the man who runs Origin, David DeMartini, told GamesIndustry International that his service won't be using that strategy.

DeMartini acknowledged that the deep-discount approach to move units of aging inventory "certainly works for Valve," but he wasn't as sure of how well it goes over with the publishing partners who "take on the majority of that haircut." He seemed to favor the publishers' position in general, stating his belief that Steam's strategy "cheapens [...] intellectual property":

The gamemakers work incredibly hard to make this intellectual property, and we're not trying to be Target. We're trying to be Nordstrom. When I say that, I mean good value -- we're trying to give you a fair price point, and occasionally there will be things that are on sale you could look for a discount; just don't look for 75-percent-off going-out-of-business sales.

DeMartini also pointed out that Steam sales can engender in gamers a wait-and-see attitude, teaching customers, "I might not want it in the first month, but if I look at it in four or five months, I'll get one of those weekend sales and I'll buy it at that time at 75 percent off." That's not an unreasonable thought for cash-strapped gamers in an economic downturn, but it's obviously not ideal for developers and publishers.

Instead, Origin has other plans in the works for older titles. Although DeMartini wouldn't go into detail, he said EA would "present a value to the customer and [...] engage them in [the] service on a going-forward basis." The fundamental idea is to "form a longer-term relationship with them and draw them in that way," which, if you think about it, is exactly what Valve has done through Steam.

Steam sales "cheapen intellectual property" says EA Origin boss [GamesIndustry International -- thanks, David!]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






Electronic Arts

9:30 AM on 03.17.2015
Rory McIlroy replaces Tiger Woods on EA's PGA Tour

Tiger Woods' name has gone from being synonymous with golf to being a different kind of pop culture reference. I'm not even sure if he golfs anymore. I just know he shows up to places missing teeth. Of course, EA's PGA Tour ...more



11:01 PM on 03.16.2015
Review: Battlefield Hardline

Following a year characterized by increased public awareness of rampant police violence against citizens and the militarization of local law enforcement, a gun fetishist's game riding a "cops versus criminals" tagline feels s...more



1:15 PM on 03.16.2015
Last-minute Battlefield Hardline pre-order deals

Battlefield Hardline releases tomorrow, March 17. If you're looking to get into the action on the latest installment in the FPS franchise, here are all the deals available as of writing. PC gamers have two options. Just today...more



View all Electronic Arts






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more