Quantcast
EA: Expect discounts, but no Steam-like sales, on Origin - Destructoid

DestructoidJapanatorTomopopFlixist



EA: Expect discounts, but no Steam-like sales, on Origin


6:35 PM on 06.06.2012
EA: Expect discounts, but no Steam-like sales, on Origin photo



EA's Origin service recently celebrated its one-year anniversary, and while it's a growing platform -- 12 million registered users and $150 million in revenue is nothing to sneeze at -- it's not yet as good as EA wants it to be. Its main competitor, Valve's Steam system, has built a loyal user base in almost nine years of existence, and one of its main tactics is the deep discounts it periodically offers. But the man who runs Origin, David DeMartini, told GamesIndustry International that his service won't be using that strategy.

DeMartini acknowledged that the deep-discount approach to move units of aging inventory "certainly works for Valve," but he wasn't as sure of how well it goes over with the publishing partners who "take on the majority of that haircut." He seemed to favor the publishers' position in general, stating his belief that Steam's strategy "cheapens [...] intellectual property":

The gamemakers work incredibly hard to make this intellectual property, and we're not trying to be Target. We're trying to be Nordstrom. When I say that, I mean good value -- we're trying to give you a fair price point, and occasionally there will be things that are on sale you could look for a discount; just don't look for 75-percent-off going-out-of-business sales.

DeMartini also pointed out that Steam sales can engender in gamers a wait-and-see attitude, teaching customers, "I might not want it in the first month, but if I look at it in four or five months, I'll get one of those weekend sales and I'll buy it at that time at 75 percent off." That's not an unreasonable thought for cash-strapped gamers in an economic downturn, but it's obviously not ideal for developers and publishers.

Instead, Origin has other plans in the works for older titles. Although DeMartini wouldn't go into detail, he said EA would "present a value to the customer and [...] engage them in [the] service on a going-forward basis." The fundamental idea is to "form a longer-term relationship with them and draw them in that way," which, if you think about it, is exactly what Valve has done through Steam.

Steam sales "cheapen intellectual property" says EA Origin boss [GamesIndustry International -- thanks, David!]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.








Win your choice of console from Destructoid! in Destructoid's Hangs on LockerDome

Electronic Arts

1:30 PM on 07.29.2014
Play Plants vs. Zombies: Garden Warfare in bed with Remote Play

I played a ton of Plants vs. Zombies: Garden Warfare on Xbox 360, and now I'm getting into it again on PC. Still super fun and arguably one of the best shooters of the past few years. On August 19, the game comes to PlayStat...more



12:35 PM on 07.29.2014
EA announces Xbox One subscription service and it's actually not bad

PlayStation Plus, Games with Gold, and now EA Access. Electronic Arts has announced a new Xbox One-exclusive subscription-based service ($4.99 per month, or $29.99 annually) that gives its members access to The Vault, "a coll...more



7:00 PM on 07.25.2014
Is BioWare's new nightmare called 'Shadow Realms' or 'You've Been Chosen?'

BioWare sent out a mysterious teaser trailer for its new horror IP. The trailer implies surreal psychological terrors, but the identity of this game is even more of a mystery. EA's trademark activity points to the name "Shadow Realms," but the channel hosting the video and the website for the game are called "You've Been Chosen."more



View all Electronic Arts






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more