Quantcast
EA: customers want freemium games, so shut up - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


EA: customers want freemium games, so shut up


10:00 AM on 04.03.2013
FreemiumEA: customers want freemium games, so shut up photo



Electronic Arts has justified its blind charge into the free-to-play market by suggesting that, though the ever-classic "vocal minority" dislikes such games, everybody else loves them. Upset about the restructuring of games like Real Racing 3? Tough. Expect more of it.

"The market has spoken very loudly that that's the model they like," EA All Play's Nick Earl told GI.biz. "Even though there's some vocal minority that don't like it, ultimately the numbers would show that they and others all support the freemium model better."

"I think initially they were a little bit annoyed because the all-you-can-eat model makes sense for them. That's the kind of people they are. But at the end of the day, they're going to pay to eat, if that's their choice. And they're happy doing it."

Wow. It's been a while since an executive displayed such an outright contemptuous attitude toward the audience, but at least this one's wearing his heart on his Armani suit. Mindless eaters of games the world over should applaud such honesty. 

As for the freemium model? I like free-to-play games, actually. I've often spoke praise for Tribes: Ascend and Blacklight: Retribution. Done right, there's plenty of validity in the freemium model. It's not the model I dislike, it's what EA and other big publishers have done to pervert it, going to the extremes they always do in order to turn a perfectly fine business model into a running scam job

This is before we get to the recent idea of putting freemium models into $60 retail games, where I think much of the backlash for free-to-play in general has come from. Fee-to-pay schemes, like those found in Dead Space 3, are unsettling at best, and at a time where smug Nick's own company is failing hard enough for its CEO to resign, one thinks that maybe attempting to skin, rather than shave, the sheep isn't the most stable business plan. 

As always, consumers are buying into a lot of these ideas now, while there's no alternative. But it's this exact kind of, "People are swallowing our shit in the short-term, let's just keep doing that until they stop" attitude that leads to a market crash. Y'know, like the one the games industry has more or less kickstarted.

EA mobile boss: Freemium haters a "vocal minority" [GI.biz]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.



Review: Peggle Blast photo
Review: Peggle Blast
12:00 PM on 12.06.2014






Free-to-play

6:30 PM on 12.18.2014
Dota 2 gets a 'Shifting Snows' winter update and a balance patch

Frostivus is not coming this year, but that doesn't mean Dota 2 goes stale! While there may not be a big gameplay event, we've got some big gameplay changes taking place. Lifestealer takes a lot of the focus in this upda...more



8:00 PM on 12.13.2014
Best song of 2014 gets a Dota 2 parody

While you're sitting there, not admitting that you love Taylor Swift's "Shake it Off," why not get down to this. Sick. Beat? Seriously though, this is an amazing parody of a catchy song for all Dota 2 fans.more



8:00 AM on 12.05.2014
Warface is noface, to be displaced and not replaced on the Xbox 360 marketplace

Crytek hasn't been doing so hot critically lately, with the recent releases of Ryse and Warface. I would have completely forgotten that the latter game had existed if it weren't for the ridiculous name, which immediately...more



View all Free-to-play






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more