hot  /  reviews  /  videos  /  cblogs  /  qposts

EA: Consumers afraid to buy digitally thanks to PSN hack

11:00 AM on 05.10.2012 // Jim Sterling
  @JimSterling

Electronic Arts' Peter Moore has claimed that consumers are afraid to embrace digitally distributed games because of incidents like the famous "PSN hack," asserting this as part of the reason for retail's dominance of the market. 

"A lot of our consumers don't own credit cards. A lot of our consumers are still afraid of what happened to the PlayStation Network when 77 million accounts were accessed by Anonymous in 2011," he recently said in a talk. "A lot of our consumers prefer to go into retail buy those Xbox Live or PlayStation Network cards, and retail gets a very strong margin on that. For retail, if they can evolve to be not just a physical media purveyor, but a digital media purveyor, it'll play a very strong role in our business going forward.

"The other key thing is selling digital content on the day of launch ... When we sold Mass Effect 3 back in March, we saw a 40% attach rate that first week to DLC at GameStop in the United States. Not only are you selling a $60 game ... you're selling $20 DLC, so the sale becomes $80."

EA is quite happy to deal with GameStop, according to Moore, but he seems to fail to see how that also provides a barrier to digital distribution. I said earlier this week that publishers won't provide competitive services when it comes to buying games directly from them, so it's hardly surprising that retail still has so much influence. It makes more monetary sense for the consumer to stick with physical games right now.

As for the "We made $80 on this $60 game" comment, well ... that's just EA in a nutshell, really. It's also part of the very reason why digital is being held back. This is the attitude of the modern publisher. To charge more on top of already high prices. They don't know how to be competitive anymore, they just know how to ask for more cash. 

Retail plays an essential role even as games go digital, says EA's Peter Moore [Gamasutra]



Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.

 Quickposts
Status updates from C-bloggers

Mike Wallace avatarMike Wallace
Humble Bundle End of Summer Sale! Get a free Stealth Inc. 2 maybe? I dunno. Just signal boosting for no particular reason. Maybe 'cause I got a free game? Least I could do. https://www.humblebundle.com/store
GoofierBrute avatarGoofierBrute
I gotta to admit: it feels nice to be able to play a Pokemon game without thinking to myself "oh shit, I got to fill up my Pokedex". It's nice. Oh yeah, and for the record, I'm playing through Soul Silver.
Pixie The Fairy avatarPixie The Fairy
I enter the Gamestop. I set a Toad plushie atop a Yoshi plushie. I set Mario to go down on Kirby. I leave the Gamestop.
gajknight avatargajknight
Niero, just killed a man, Put my dick inside his head, cummed my load and now he's dead. Niero, we had just begun, But now I've gone and thrown it all awayyyyyy. Nierooooooo, ooooooooh.
guitarvillain avatarguitarvillain
That thought sends shivers down my spine.
SeymourDuncan17 avatarSeymourDuncan17
Lacking recording/social features aside (I actually do love that aspect of the PS4), I've been really enjoying my Xbone. Sunset Overdrive is like Saints Row meets Tony Hawk and lovingly self-aware.
OverlordZetta avatarOverlordZetta
Wait, wasn't that Pokemon Detective Pikachu game supposed to come out this year?
sakesushi avatarsakesushi
Humble Bundle End of Summer Sale! They're doing it wrong though, putting up [url="https://www.humblebundle.com/store"]Stealth Inc. 2 for free[/url]
Snaveage avatarSnaveage
Just cleared out a whole village fultoning every single guard. I AM BIG BOSS.
Jiraya avatarJiraya
Metal Gear Solid - Marriage - Revengeance [youtube]https://youtu.be/YN470wKT9PM[/youtube]
wutangclam avatarwutangclam
Divinity: Original Sin 2 stretch goal lets you be a spooky skeleton. This is what I have dreamed of.
wutangclam avatarwutangclam
Going on the record saying a Borderlands movie is a terrible idea.
Tubatic avatarTubatic
Watching Free To Play. I kinda want to try DOTA2, though I'll be very bad at it. Its a very good story of pro-gamer culture, so far. Good Stuff.
RexterNathan avatarRexterNathan
Hello there, I just wanted to say that I'm new here and glad to be part of the community.
Niero Desu avatarNiero Desu
Just tried to explain the word BEAT to an ESL student. Reference.com has 58 variations of the definition. At the least, they can finally understand that Michael Jackson was not asking people to fight each other.
Mediamister avatarMediamister
Steven Hansen avatarSteven Hansen
DTOID PAX MEET UP DAY 1 WAS FIRE.EMOJI!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Shinta avatarShinta
[youtube]https://youtu.be/JOXdORyTqVY[/youtube] I told you guys ... The Witcher 3 has more pirouettes than a ballet show. It's ridiculous!
Nathan D avatarNathan D
Are we really calling followers "fappers" on these quick posts? I knew I loved Dtoid.
OverlordZetta avatarOverlordZetta
[youtube]https://youtu.be/z04MAOubUgM[/youtube] This might've been a fun show.
more quickposts


Contest!


Seriously

Invert site colors

  Dark Theme
  Light Theme


Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo



Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -