Quantcast
EA: Consumers afraid to buy digitally thanks to PSN hack - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


EA: Consumers afraid to buy digitally thanks to PSN hack


11:00 AM on 05.10.2012
EA: Consumers afraid to buy digitally thanks to PSN hack photo



Electronic Arts' Peter Moore has claimed that consumers are afraid to embrace digitally distributed games because of incidents like the famous "PSN hack," asserting this as part of the reason for retail's dominance of the market. 

"A lot of our consumers don't own credit cards. A lot of our consumers are still afraid of what happened to the PlayStation Network when 77 million accounts were accessed by Anonymous in 2011," he recently said in a talk. "A lot of our consumers prefer to go into retail buy those Xbox Live or PlayStation Network cards, and retail gets a very strong margin on that. For retail, if they can evolve to be not just a physical media purveyor, but a digital media purveyor, it'll play a very strong role in our business going forward.

"The other key thing is selling digital content on the day of launch ... When we sold Mass Effect 3 back in March, we saw a 40% attach rate that first week to DLC at GameStop in the United States. Not only are you selling a $60 game ... you're selling $20 DLC, so the sale becomes $80."

EA is quite happy to deal with GameStop, according to Moore, but he seems to fail to see how that also provides a barrier to digital distribution. I said earlier this week that publishers won't provide competitive services when it comes to buying games directly from them, so it's hardly surprising that retail still has so much influence. It makes more monetary sense for the consumer to stick with physical games right now.

As for the "We made $80 on this $60 game" comment, well ... that's just EA in a nutshell, really. It's also part of the very reason why digital is being held back. This is the attitude of the modern publisher. To charge more on top of already high prices. They don't know how to be competitive anymore, they just know how to ask for more cash. 

Retail plays an essential role even as games go digital, says EA's Peter Moore [Gamasutra]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.







Digital Distribution

2:15 PM on 09.10.2014
Half of PC gamers will wait for a sale before buying games

If there's one phrase you get used to hearing when talking about PC games, it's "I'll wait for a bundle or sale." It's common knowledge if you wait a while, you can get a better price through places like Steam, Green Man Gami...more



2:00 PM on 09.07.2014
Study: Buying at retail more eco-friendly than online

A new study finds buying a game at retail may have a less significant impact on the environment than downloading the same title. The Journal of Industrial Ecology recently published a report dubbed "The Carbon Footprint ...more



2:30 PM on 08.30.2014
You've got 4 days to buy 35 games from GOG.com before they're gone

One of the assumptions of buying games digitally is that you assume they'll always be available. That's sadly not the case, but GOG.com is offering discounts on 35 games that it will be removing from its catalog on Septe...more



View all Digital Distribution






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more