Note: iOS 9 + Facebook users w/ trouble scrolling: #super sorry# we hope to fix it asap. In the meantime Chrome Mobile is a reach around
hot  /  reviews  /  videos  /  cblogs  /  qposts

EA calls Fox out on its BS, goes to bat for Mass Effect

5:52 PM on 01.23.2008 // Jim Sterling

Yesterday we decided to post the frankly disgusting news segment that was aired on Fox, in which the game Mass Effect was unprofessionally and underhandedly mauled by a panel of self-proclaimed experts who had zero expertise in the field of videogames. Well, one thing Fox probably didn't know (along with everything else) was that game developer BioWare just so happens to be part of the corporate machine known and feared as Electronic Arts, and EA VP of communications Jeff Brown had a few things to say in a letter sent to the network.

The letter asks Live Desk producer Teri Vanhorn to clarify the "serious errors" made in the show's segment, rightfully claiming they were "insulting" to the hard working developers of the game. I think my favorite quote has to be "As video games continue to take audiences away from television, we expect to see more TV news stories warning parents about the corrupting influence of interactive entertainment." That really gets to the heart of the matter. 

EA highlights several of the glaring mistakes made by Live Desk, including the false use of the term "graphic sex" to describe a scene which is tamer than the shows Fox itself puts out during prime time hours.

After the jump, you can read the letter shared with the masses by Kotaku, but first, we'd like to commend EA for going to bat for its property, something which games companies need to do more and more as vicious and motivated people attempt to slander and do damage to the industry we love. Say what you will about Electronic Arts, but it did the right thing here, and didn't even threaten legal action, which Fox practically deserves for the careless and childish behavior it displayed with this "controversy."

As the parent company of BioWare, the studio which created the game, EA would like you to set the record straight on a number of errors and misstatements which incorrectly characterize the story and character interactions in Mass Effect.

Your headline above the televised story read: "New videogame shows full digital nudity and sex." Fact: Mass Effect does not include explicit or frontal nudity. Love scenes in non-interactive sequences include side and profile shots - a vantage frequently used in many prime-time television shows. It's also worth noting that the game requires players to develop complex relationships before characters can become intimate and players can chose to avoid the love scenes altogether.

FNC voice-over reporter says: "You'll see full digital nudity and the ability for players to engage in graphic sex."
Fact: Sex scenes in Mass Effect are not graphic. These scenes are very similar to sex sequences frequently seen on network television in prime time.

FNC reporter says: "Critics say Mass Effect is being marketed to kids and teenagers."
Fact: That is flat out false. Mass Effect and all related marketing has been reviewed by the Entertainment Software Rating Board (ESRB) and rated Mature - appropriate for players 17-years and older. ESRB routinely counsels retailers on requesting proof of age in selling M-rated titles and the system has been lauded by members of Congress and the Federal Trade Commission. In practical terms, the ratings work as well or better than those used for warning viewers about television content.

The resulting coverage was insulting to the men and women who spent years creating a game which is acclaimed by critics for its high creative standards. As video games continue to take audiences away from television, we expect to see more TV news stories warning parents about the corrupting influence of interactive entertainment. But this represents a new level of recklessness.

Do you watch the Fox Network? Do you watch Family Guy? Have you ever seen The OC? Do you think the sexual situations in Mass Effect are any more graphic than scenes routinely aired on those shows? Do you honestly believe that young people have more exposure to Mass Effect than to those prime time shows?

This isn't a legal threat; it's an appeal to your sense of fairness. We're asking FNC to correct the record on Mass Effect.


Jeff Brown
Vice President of Communications
Electronic Arts, Inc.

Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding * to your whitelists.

Status updates from C-bloggers

LinkSlayer64 avatarLinkSlayer64
So Macy's parade had that performance from "The Wiz" which made me realize I'd much rather have seen "The Wizard" where everyone is dancing around wearing power gloves. Come on Nintendo, THE TIME IS NOW!
GoofierBrute avatarGoofierBrute
Happy #Darksiders2 day-I mean Thanksgiving. Happy Thanksgiving everybody!
Shinta avatarShinta
Transformers Devastation PS4 - $24. The Order 1886 $10. Digital flash sale on PSN. I think I'm going to have to bite on both these. And I hate digital if I can avoid it ...
SpielerDad avatarSpielerDad
Remember folks, don't forget to smoke cigarettes in between courses during thanksgiving to help in digestion.
Jiraya avatarJiraya
For friends in UK that want a 3DS XL - 99.99 pounds [url][/url]
Mike Wallace avatarMike Wallace
Playing New Vegas again because reasons, it occurs to me that it'd be nice if Old World Blues gave me the option to move the Brotherhood of Steel to the Big MT instead of wiping them out for Mr. House.
ShadeOfLight avatarShadeOfLight
Near heart attack as for a minute it seemed like the A button of my 3DS was busted. It's fine now though, I think we'll live.
Barry Kelly avatarBarry Kelly
There's now a £4/$5 Raspberry Pi. So cheap it's a cover extra on the latest Mag Pi. Based on the original chipset, it's single core but clocked at 1Ghz so it's quite a bit faster and oh so tiny. I can't wait to see what folks build with it.
Atleastimhousebroken avatarAtleastimhousebroken
After a lifetime of not spending a single cent on FTP games, I finally broke and dropped €1 in the Nintendo Badge Arcade. I just had to have all the Luigi badges asap. I feel dirty. Plus side, my 3ds will be covered in Luigi.
Jiraya avatarJiraya
The postman just brought me gifts i bought for myself ... [img][/img] [img][/img]
James Internet Ego avatarJames Internet Ego
Umm.. no Microsoft. Where is the 'go away' button? [img][/img]
StriderHoang avatarStriderHoang
I tried driving as Uber last night to start supplementing my income and everyone so far has been super chill. Also, I started practicing in my sleepy small home city so the training wheels were still on. No big city bar hoppers just yet.
RadicalYoseph avatarRadicalYoseph
Just got my Gwent physical edition. I don't understand special abilities - for example, Arachas have an icon with two knights beneath the close combat icon. Avallac'h has an eye in that same spot. Help? (I'm no longer a squid btw)
KyWii avatarKyWii
Happy Thanksgiving all! Load up on carbs and then get back to playing Fallout 4.
Archelon avatarArchelon
New extended television spot for The Force Awakens! [youtube][/youtube]
TheKodu avatarTheKodu
I dunno if I just had a freak incident but I think Ubisoft may have just changed the Renown gain in Rainbow Six Siege to be less shit as in overnight they've patched it. If true, kinda good on them.
Atleastimhousebroken avatarAtleastimhousebroken
Does it mess with anyone else's head that when beating a SMBW level in Mario Maker the music doesn't do that little 'booowoo oop' at the end. [youtube][/youtube]
ScreamAid avatarScreamAid
I've developed a new hobby to indulge in while on Skype with friends: creating stupid Sonic OCs. I have so much fun making them for some weird reason, and once I have enough of them I might as well post a c-blog of them, am I right? Look out in the future
El Dango avatarEl Dango
SeymourDuncan17 avatarSeymourDuncan17
Boy howdy, does Divinity: Original Sin take a while to get going. But, it was worth it in the end. Probably the most hardcore RPG I've played. Stellar writing, at that! Combat's pretty amazing too. [img][/img]
more quickposts



Invert site colors

  Dark Theme
  Light Theme

Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo

Back to Top

We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -