hot  /  reviews  /  videos  /  cblogs  /  qposts

EA calls Fox out on its BS, goes to bat for Mass Effect

5:52 PM on 01.23.2008 // Jim Sterling

Yesterday we decided to post the frankly disgusting news segment that was aired on Fox, in which the game Mass Effect was unprofessionally and underhandedly mauled by a panel of self-proclaimed experts who had zero expertise in the field of videogames. Well, one thing Fox probably didn't know (along with everything else) was that game developer BioWare just so happens to be part of the corporate machine known and feared as Electronic Arts, and EA VP of communications Jeff Brown had a few things to say in a letter sent to the network.

The letter asks Live Desk producer Teri Vanhorn to clarify the "serious errors" made in the show's segment, rightfully claiming they were "insulting" to the hard working developers of the game. I think my favorite quote has to be "As video games continue to take audiences away from television, we expect to see more TV news stories warning parents about the corrupting influence of interactive entertainment." That really gets to the heart of the matter. 

EA highlights several of the glaring mistakes made by Live Desk, including the false use of the term "graphic sex" to describe a scene which is tamer than the shows Fox itself puts out during prime time hours.

After the jump, you can read the letter shared with the masses by Kotaku, but first, we'd like to commend EA for going to bat for its property, something which games companies need to do more and more as vicious and motivated people attempt to slander and do damage to the industry we love. Say what you will about Electronic Arts, but it did the right thing here, and didn't even threaten legal action, which Fox practically deserves for the careless and childish behavior it displayed with this "controversy."

As the parent company of BioWare, the studio which created the game, EA would like you to set the record straight on a number of errors and misstatements which incorrectly characterize the story and character interactions in Mass Effect.

Your headline above the televised story read: "New videogame shows full digital nudity and sex." Fact: Mass Effect does not include explicit or frontal nudity. Love scenes in non-interactive sequences include side and profile shots - a vantage frequently used in many prime-time television shows. It's also worth noting that the game requires players to develop complex relationships before characters can become intimate and players can chose to avoid the love scenes altogether.

FNC voice-over reporter says: "You'll see full digital nudity and the ability for players to engage in graphic sex."
Fact: Sex scenes in Mass Effect are not graphic. These scenes are very similar to sex sequences frequently seen on network television in prime time.

FNC reporter says: "Critics say Mass Effect is being marketed to kids and teenagers."
Fact: That is flat out false. Mass Effect and all related marketing has been reviewed by the Entertainment Software Rating Board (ESRB) and rated Mature - appropriate for players 17-years and older. ESRB routinely counsels retailers on requesting proof of age in selling M-rated titles and the system has been lauded by members of Congress and the Federal Trade Commission. In practical terms, the ratings work as well or better than those used for warning viewers about television content.

The resulting coverage was insulting to the men and women who spent years creating a game which is acclaimed by critics for its high creative standards. As video games continue to take audiences away from television, we expect to see more TV news stories warning parents about the corrupting influence of interactive entertainment. But this represents a new level of recklessness.

Do you watch the Fox Network? Do you watch Family Guy? Have you ever seen The OC? Do you think the sexual situations in Mass Effect are any more graphic than scenes routinely aired on those shows? Do you honestly believe that young people have more exposure to Mass Effect than to those prime time shows?

This isn't a legal threat; it's an appeal to your sense of fairness. We're asking FNC to correct the record on Mass Effect.


Jeff Brown
Vice President of Communications
Electronic Arts, Inc.

Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding * to your whitelists.

Status updates from C-bloggers

SkarKrow avatarSkarKrow
Work noooooooooooooooooo D:
The Dyslexic Laywer avatarThe Dyslexic Laywer
I had such a awkward time playing Catherine because it shared the same name as my mother....
JayDGee avatarJayDGee
Broforce is coming out of early access on the 15th. I had no Idea it was an early access game.
James Internet Ego avatarJames Internet Ego
I have now played all 3 Witcher games. My verdict: Witcher 1 - alright, aged badly, lots of sex. Witcher 2 - good, very short, not much sex at all. Witcher 3 - Excellent in every way.
ikiryou avatarikiryou
I really wish MGO had been implemented with free-roam gameplay PMC (clan) setup instead of the standard matchmaking. Imagine roaming bands of PMC's opposing each other on the battlefield. How sexy would that be?
SkarKrow avatarSkarKrow
Playing Shantae & The Pirates Curse, must say I'm loving it for the most part, barring the odd WHERE AM I D: moment
JayDGee avatarJayDGee
Added a humble code to my steam account when I already had the game. Purely because the soundtrack was attached. Now I see it on 2 friends wishlists. They must never know.
SkarKrow avatarSkarKrow
Okay so what 2, 3, 4 years later I bothered to finish. Now to write up that blog on why FFXIV lost my love by never challenging me and see if it's actually interesting...
FlanxLycanth avatarFlanxLycanth
What's up with taking your phone or a magazine to the toilet? Y'all need more fibre in your diet, why should a toilet visit take more than 2 minutes? What are you people doing with your asses.
Pixie The Fairy avatarPixie The Fairy
Finished Momohime/Jinkuro's story in Muramasa last night. I always liked that ending. I didn't know there were more endings, though. On to Kisuke's story!
OrochiLeona avatarOrochiLeona
It feels like each day I get up, do the rounds of my bookmarks, and am immediately brought down by kneejerk hate: new stuff, old stuff, last nights stuff, 2moros stuff, a game, a film, TV. Critical thinking is fine, but dang, pure cynicism's winning :(
Vuster avatarVuster
Rpg Maker MV is coming soon O: I mean I am overjoyed but... I JUST GOT USE TO VX ACE!! Either way, I intend to do a form of quick summery of the features on release o:
Flegma avatarFlegma
Nintendo's(?) weekly SMM level picks: [url][/url] - scroll down a bit for the list. I wish I didn't need to type in the level ID myself, though.
Shinta avatarShinta
Metal Gear Online, Day 2. The maps in this game are amazing. Try out all 3 classes, because they're all pretty different. Really getting the hang of the game now.
Jay Escobar avatarJay Escobar
Video game voice actors are threatening to go on strike if EA, Activision, Disney, WB, and others refuse to pay them the necessary bonuses (
GoofierBrute avatarGoofierBrute
I love how Final Fantasy Record Keeper is making a big deal about being able to unlock FF XII's Vaan. I do get to unlock Ashe though, so that's cool.
gajknight avatargajknight
Just put in my pre-order for Dragon Quest Heroes: The Thing in The Thing with The Thing. Good times, hope it doesn't disappoint! Like I do. With everyone.
Terry 309 avatarTerry 309
You know you've played a good JRPG when the ending makes you sad...
Pixie The Fairy avatarPixie The Fairy
Next year, we get a new Fire Emblem game, a sequel to SMT IV, Persona 5 and people are STILL getting their knickers in a bunch about SMTxFE? I can summon the bisexual interdimensional stalker dark mage, Tharja, in that game. I am sold on all of this.
FlanxLycanth avatarFlanxLycanth
DMC4:SE, I've had fun playing this game again. Surprised I remembered so much of it though, sucks we'll probably never see Nero and his badass Devil Buster again. I still love that shit.
more quickposts



Invert site colors

  Dark Theme
  Light Theme

Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo

Back to Top

We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -